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Rebel Ideas: The Power of Diverse Thinking

Rs. 1,990.00

or 3 installments of Rs.663.33 with

Matthew Syed


  • The Sunday Times No. 1 Bestseller


“On a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence….A stunning achievement.” – Tim Harford, author of The Undercover Economist


“A gripping read, full of intelligence and perspective.” – James Dyson


“Striking…As Mr. Syed writes, the willingness to share knowledge pays off in a world of complexity.” – The Economist

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Matthew Syed’s phenomenal bestseller will change the way you think about success – for ever.

Rebel Ideas examines the power of ‘cognitive diversity’ – the ability to think differently about the world around us.

It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age – from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America’s Deep South.

Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all.


About the Author

Matthew Syed is the Sunday Times number one bestselling author of BounceBlack Box Thinking and You Are Awesome. He writes an award-winning newspaper column in The Times and is the co-host of the hugely successful BBC podcast, Flintoff, Savage and the Ping Pong Guy. Matthew is the co-founder of Greenhouse, a charity that empowers youngsters through sport, a member of the FA’s Technical Advisory Board and an ambassador for the PiXL educational foundation. Matthew lives in London with his wife and two children. To find out more about his work visit:


  • Paperback ‏ : ‎ 336 pages