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Start-Up Sutra

Rs. 1,990.00

or 3 installments of Rs.663.33 with

Rohit Prasad


“Start-Up Sutra” is a book by Rohit Prasad, offering practical guidance for aspiring entrepreneurs. Prasad shares valuable lessons, tips, and examples to help readers navigate the challenges of starting and growing a business. The book covers various aspects of entrepreneurship, including idea generation, business planning, funding, marketing, and team-building. With actionable advice and inspiration, “Start-Up Sutra” is a valuable resource for those looking to launch their own venture.

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About the Author

Rohit Prasad is a professor at the Management Development Institute (MDI), Gurgaon. His academic research explores issues in the digital economy through the lens of game theory, politics and law. He is the co-author of The Dynamics of Spectrum Management, published by the Oxford University Press and his research papers have been published in top international journals. He also writes regularly for financial dailies, including Mint and Economic Times. His first popular book Start-up Sutra, published by Hachette India, focussed on the subject of entrepreneurship. Rohit lives with his wife and two sons on the leafy campus of MDI Gurgaon and the whole family loves the opportunity to ‘dog sit’ every now and then.

Book Specifications

Title: Start-Up Sutra
Author: Rohit Prasad
Language: English
Binding: Paperback
Pages: 184
Published Year: 2017
Publisher: Hachette
ISBN: 978-9351951261
Dimensions: 20.3 x 25.4 x 4.7 cm
Print size: Please feel free to drop us a message.