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The Art Of Innovation

Rs. 2,490.00

or 3 installments of Rs.830.00 with

Tom Kelly


“The Art of Innovation” is a bestselling book written by Tom Kelly, a renowned innovation expert and the general manager of IDEO, a global design and innovation consultancy. In this insightful and practical book, Kelly shares IDEO’s approach to fostering innovation and creativity, drawing on real-world examples and case studies. With engaging anecdotes and practical tips, Kelly explores how organizations and individuals can cultivate a culture of innovation, spark creativity, and drive breakthrough ideas. Whether you’re a business leader, an entrepreneur, or simply interested in unleashing your own creative potential, “The Art of Innovation” offers valuable insights and practical strategies to inspire and guide you on your innovation journey.

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About the author


Tom Kelley is general manager of IDEO, the world’s leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm’s brainstorming and prototyping efforts.

Book Specifications

Title: The Art Of Innovation
Author: Tom Kelly
Language: English
Binding: Paperback
Pages: 320
Weight: 268g
Published Year: 2016
Publisher: Profile
ISBN: 978-1781256145
Dimensions: 12.9 x 1.9 x 19.8 cm
Print size: Please feel free to drop us a message.