The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

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  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

  Rs. 2,890.00 Original price was: Rs. 2,890.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

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  Eric Schmidt, Jonathan Rosenberg  & Alan Eagle

   

  • THE SUNDAY TIMES BESTSELLER
  • THE NEW YORK TIMES BESTSELLER
  • THE WALL STREET JOURNAL BESTSELLER

   

  ‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
  -TIM COOK, CEO, Apple

   

  ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
  -SHERYL SANDBERG, COO, Facebook

   

  ‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
  -SUNDAR PICHAI, CEO, Google

   

  ‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
  -SUSAN WOJCICKI, CEO, YouTube

   

   

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  ReWork: Change the Way You Work Forever

  Rs. 3,890.00
  

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  Jason Fried & David Heinemeier Hansson

   

  Goodreads Choice Award Nominee for Nonfiction (2010)

   

  This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.—Seth Godin

   

  37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian

   

  “House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is ‘the book for you,’ a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that’s what!”
  —Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

   

  “If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time.  This is a must read for every entrepreneur.”
  —Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

   

  “The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”
  –-William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK 

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  The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  Rs. 2,990.00
  

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  Ben Horowitz

   

  • NEW YORK TIMES BESTSELLER
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

   

  “Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

   

  “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

   

  “Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

   

  “There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

   

  “More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

   

  “This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

   

  “Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly” 

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  The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

  Rs. 3,690.00
  

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  Robert Iger

   

  • #1 NEW YORK TIMES BESTSELLER
  • A SUNDAY TIMES BOOK OF THE YEAR 2019
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

   

  One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

   

  “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

   

  “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

   

  “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

   

  Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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  Working Backwards: Insights, Stories, and Secrets from Inside Amazon

  Rs. 2,990.00
  

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  Colin Bryar & Bill Carr

   

  Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference. — Kim Scott, author of Radical Candor

   

  Jeff Bezos once told me that unlike Google or Apple, ‘Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.’ Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. — Tim O’Reilly, owner of O’Reilly Media

   

  For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world — Jason Kilar, CEO of WarnerMedia

   

  Rather than offering a dull catalog of the company’s 14 leadership principles and three implementation mechanisms, Mr. Bryar and Mr. Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. — New York Times

   

  Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. — Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

   

  Working Backwards should be read by anyone interested in the real thing -the principles, processes and practices of 21st century management and leadership. — Forbes Magazine

   

  Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times

   

  This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press

   

  Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon

   

  Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

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  The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers

  Rs. 4,190.00
  

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  Alex Banayan

   

  THE #1 INTERNATIONAL BESTSELLER

   

  FORBES #1 CAREER BOOK TO READ IN 2018

   

  “Exhilarating and empowering . . . If you care about your success, you have to read The Third Door.”
  —TONY ROBBINS, entrepreneur, New York Times bestselling author, philanthropist, and the nation’s #1 life and business strategist

   

  “From redefining success with Steve Wozniak to staring death in the eyes with Jessica Alba, this book is packed with adventure, drama, and remarkable lessons the whole way through. Whether you‘re an executive or a recent college graduate, you’ll find inspiration and wisdom in The Third Door.”
  —ARIANNA HUFFINGTON, founder of The Huffington Post and New York Times bestselling author of Thrive

   

  “The Third Door is at once a spirited coming-of-age story and a hard-headed examination of what it takes to succeed at the highest levels. Alex Banayan has cracked the code of the world’s most successful people and shown he will soon join their ranks.”
  —DANIEL H. PINK, New York Times bestselling author of When, Drive, and A Whole New Mind

   

   

  “An emotional roller coaster . . . I laughed. I cried. I was on the edge of my seat the whole time . . . Once every few decades a book comes along that defines a generation. The Third Door is it.”
  —ELIANA MURILLO, head of multicultural marketing at Google

   

   

  “A treasure chest of wisdom . . . knowledge that can be used by anyone, anywhere, who wants to take their journey further . . . Banayan has become one of the most equipped guides to help you climb higher mountains in your life.”
  —SHAWN ACHOR, New York Times bestselling author of The Happiness Advantage and Big Potential

   

   

  “Unlike any business book I’ve read. The Third Door is a thrill ride of hope, joy, ambition, and self-discovery. I cheered out loud, and at different points, tears trickled down my face . . . The Third Door motivated me turn up the volume in my life . . . A triumph.”
  —MAYA WATSON BANKS, director of marketing at Netflix

   

   

  “A cinematic story full of drama, betrayal, and heartbreak. The Third Door takes you on a narrative adventure packed with life-changing lessons. Once you start reading, you can’t stop.”
  —JONAH BERGER, New York Times bestselling author of Contagious: Why Things Catch On

   

   

  “Powerful . . . One of the best books of the year . . . After reading The Third Door, an uncontrollable shift happened in my life—I started to see the challenges in front of me as fun. This book not only gave me new tools to achieve my goals, but it also showed me how exciting it can be to tackle seemingly impossible obstacles. If you want to take your life to the next level, you have to read The Third Door.”
  —MIKE POSNER, Grammy Award-nominated and multiplatinum musician

   

   

  “Banayan’s heart is poured into every page of this book. The Third Door is not only a guide to how the world’s most remarkable pioneers succeeded, but it’s also a magnificent story of one boy’s journey to achieve his dream. The Third Door drips with passion and emotion—and it’s a must-read for anyone wanting to turn their vision into a reality.”
  —ADAM BRAUN, New York Times nestselling author of The Promise of a Pencil

   

   

  “A wild ride . . . Inspiring, hilarious, and insightful. Whenever you start to believe there’s no other way to solve your problem, let Alex Banayan inspire you to think bigger.”
  —DAVID EAGLEMAN, New York Times bestselling author of Incognito, host of PBS’ The Brain, and adjunct professor at Stanford University

   

   

  “As a Jewish mother, I don’t want my teenage kids to read this book and get any ideas about dropping out of school. However, as someone who has served as a senior diplomat, tech executive, and social innovation entrepreneur, I want to put it at the top of their reading list! The Third Door is required reading for anyone in today’s dynamic society who wants to learn success from the best.”
  —SUZI LEVINE, United States Ambassador to Switzerland and Liechtenstein (Ret.)

   

  “In just a few hours of reading this book, Alex Banayan taught how to meet billionaires, leapfrog my associates, and achieve my dreams in record time. I’ve never read anything quite like this! Whether you are an entrepreneur or trying to jumpstart your career, The Third Door will open up your world of possibilities.” —TIM SANDERS, New York Times bestselling author of Love is the Killer App

   

  “My grandfather used to tell me: ‘If a problem has a solution, why worry?’ And it’s precisely that attitude of optimism and possibility that has so inspired me about Banayan’s The Third Door. He wasted little time worrying: ‘What if?’ He went for it. And that made all the difference.”
  —JASON SILVA, Emmy-nominated host of National Geographic’s Brain Games

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  The 48 Laws Of Power

  Rs. 5,790.00
  

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  Robert Greene

   

  WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

   

  “Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times

   

  “The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

   

  “Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

   

  “The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides….  a hopeful book that advocates freedom and creativity.” — Quartz

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  Never Split the Difference: Negotiating as if Your Life Depended on It

  Rs. 3,290.00
  

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  Chris Voss

   

  THE HUGE INTERNATIONAL BESTSELLER

   

  ‘A business book you won’t be able to put down.’ —Fortune

   

  ‘Who better to learn [negotiation] from than Chris Voss, whose skills have saved lives and averted disaster?’ —Daily Mail

   

  ‘My pick for book of the year.’ —Forbes

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  The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

  Rs. 3,490.00
  

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  MJ DeMarco

   

  INTERNATIONAL BEST-SELLER

  Translated and Published Worldwide In Over 25 Languages

   

  “In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
  ~ Amazon reader review

   

  “If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
  ~ Amazon reader review

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