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Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers

Rs. 2,990.00

or 3 installments of Rs.996.67 with

Arvind Bhandari, Trupti Bhandari


“Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers” is a book by Arvind Bhandari and Trupti Bhandari that provides practical strategies for marketing success in the Indian consumer market. Published in [year], the book offers insights on understanding and engaging with Indian consumers, navigating cultural and economic dynamics, and implementing effective marketing strategies. It is recognized for its pragmatic approach and is a valuable resource for businesses and marketers targeting the Indian market.

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About the Author

Arvind Bhandari, Executive Vice-President & Director at Nestlé India, is a corporate veteran. He has served in leading organizations such as ITC, JWT, PepsiCo and Nestlé across the South Asia and South Africa region, nurturing iconic brands such as Maggi, Lay’s and Pepsi, to name a few. He has been recognized with the AsiaOne India’s Greatest CMO 2016–17 award. Trupti Bhandari is a business leader with more than twenty-three years of experience across blue-chip companies like Reckitt Benckiser, Pfizer, Bausch & Lomb and GSK Consumer Healthcare. She has been instrumental in building iconic brands such as Dettol, Horlicks, Boost, Eno and Sensodyne, in various leadership roles.

Book Specifications

Title: Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
Author: Arvind Bhandari, Trupti Bhandari
Language: English
Binding: Paperback
Pages: 320
Weight: 295g
Published Year: 2020
Publisher: HarperBusiness
ISBN: 978-9353577339
Dimensions: 20.3 x 25.4 x 4.7 cm
Print size: Please feel free to drop us a message.

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