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Made to Stick: Why some ideas take hold and others come unstuck

Rs. 3,290.00

or 3 installments of Rs.1,096.67 with

Chip Heath, Dan Heath


Fake news often sticks while the truth goes missing due to emotional appeal, cognitive biases, and narrative structures. Fake news is often designed to be sensational and emotionally charged, triggering cognitive biases such as confirmation bias and emotional reasoning, which make it more likely to be believed and remembered. Additionally, fake news may have compelling narratives that create memorable and vivid mental images, making it stick in people’s minds even when it’s been debunked.


Disproved urban legends persist because they tap into deeply held beliefs, fears, or desires, and are often transmitted through social networks or repeated by trusted sources. These urban legends may have narrative structures that make them memorable and engaging, and they may also play on emotions and trigger cognitive biases, making them difficult to shake off even when proven false. As a result, fake news and urban legends can spread widely and persist in people’s minds, while the truth may struggle to gain the same level of attention and retention.

Only 3 left in stock

or 3 X Rs. 1,096.67 with Koko Koko

About the Author

Dan Heath (Author)
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to StickSwitchDecisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Book Specifications

Title: Made to Stick: Why some ideas take hold and others come unstuck
Author: Chip Heath, Dan Heath
Language: English
Binding: Paperback
Pages: 336
Weight: 234g
Published Year: 2008
Publisher: RHUK
ISBN: 9780099505693
Dimensions: 12.9 x 2 x 19.8 cm
Print size: Please feel free to drop us a message.