Indistractable: How to Control Your Attention and Choose Your Life

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  The Power of Moments: Why Certain Experiences Have Extraordinary Impact

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  Chip Heath & Dan Heath

   

  Flat out amazing… The best business book I’ve read in a while. ― Jake Knapp, author of SPRINT

   

  This terrific book is bursting with practical insights and memorable stories on every page. It’s as relevant to product designers and entrepreneurs as it is to teachers and parents. I’ve already put many of its novel suggestions to work. Don’t miss it. ― Eric Ries, author of The Lean Start-Up

   

  The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. ― Adam Grant, New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B with Sheryl Sandberg

   

  I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched – I’m recommending it to everyone I know! ― Angela Duckworth, author of GRIT

   

  Chip and Dan are amazing and impactful story tellers. In The Power of Moments they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more ‘moments’. At Virgin Atlantic, helping our people create such amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community. ― Craig Kreeger, CEO of Virgin Atlantic

   

  A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm … Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook. ― Kirkus

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

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  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  Antifragile: Things that Gain from Disorder

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  Nassim Nicholas Taleb

   

  Really made me think about how I think — Mohsin Hamid ― Guardian

   

  Nassim Taleb, in his exasperating but compelling book Antifragile, praises “things that gain from disorder” – people, policies and institutions designed to thrive on volatility, instead of shattering in the encounter with it — Oliver Burkman ― Guardian

   

  More than just robust or flexible, it actively thrives on disruption — Julian Baggini ― Guardian

   

  Taleb takes on everything from the mistakes of modern architecture to the dangers of meddlesome doctors and how overrated formal education is. . . . An ambitious and thought-provoking read . . . highly entertaining ― Economist

   

  [Taleb] writes as if he were the illegitimate spawn of David Hume and Rev. Bayes, with some DNA mixed in from Norbert Weiner and Laurence Sterne. . . . Taleb is writing original stuff-not only within the management space but for readers of any literature-and . . . you will learn more about more things from this book and be challenged in more ways than by any other book you have read this year. Trust me on this ― Harvard Business Review

   

  What sometimes goes unsaid about Taleb is that he’s a very funny writer. Taleb has a finely tuned BS detector, which he wields throughout the book to debunk pervasive yet pernicious ideas. . . . Antifragility isn’t just sound economic and political doctrine. It’s also the key to a good life ― Fortune

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  How To Think: Understanding the Way We Decide, Remember and Make Sense of the World

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  John Paul Minda

   

  Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

   

  This book will get you thinking about thinking.

   

  We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

   

  In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

   

  Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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  Hooked: How to Build Habit-Forming Products

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  Nir Eyal

   

  • Goodreads Choice Award Nominee for Business Books (2014)

   

  A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup

   

  The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather

   

  Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress

   

  Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review

   

  Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist

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  The Power of Habit: Why We Do What We Do in Life and Business

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  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
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  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  The Greatest: What Sport Teaches Us About Achieving Success

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  Matthew Syed

   

  • What can Roger Federer teach us about the secret of longevity?
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  • What can cognitive neuroscientists tell us about what happens to the brains of sportspeople when they perform?
  • And why did Johan Cruyff believe that beauty was more important than winning?

   

  Matthew Syed, the ‘Sports Journalist of the Year 2016’, answers these questions and more in a fascinating, wide-ranging and provocative book about the mental game of sport.

   

  How do we become the best that we can be, as individuals, teams and as organizations? Sport, with its innate sense of drama, its competitive edge, its psychological pressures, its sense of morality, and its illusive quest for perfection, provides the answers.

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  Buyology: Truth and Lies About Why We Buy

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  Martin Lindstrom

   

  • NEW YORK TIMES BESTSELLER

   

  “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

   

  “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

   

  “Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

   

  “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

   

  “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
  

   

  “Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today

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  Thinking, Fast and Slow

  Rs. 3,490.00
  

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  Daniel Kahneman

   

  • Major New York Times Bestseller
  • More than 2.6 million copies sold
  • One of The New York Times Book Review’s ten best books of the year
  • Selected by The Wall Street Journal as one of the best nonfiction books of the year
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  There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves…this is one of the greatest and most engaging collections of insights into the human mind I have read — William Easterly ― Financial Times

   

  This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud — Nassim Nicholas Taleb, author of ‘The Black Swan’

   

  Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind — Steven D. Levitt, co-author of ‘Freakonomics’

   

  This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life — Richard Thaler, co-author of ‘Nudge’

   

  Thinking, Fast and Slow is a masterpiece – a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize — Daniel Gilbert, Professor of Psychology, Harvard University, author of ‘Stumbling on Happiness’, host of the award-winning PBS television series ‘This Emotional Life’

   

  A terrific unpicking of human rationality and irrationality – could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime’s thinking about why we make bad decisions – about everything from money to love – is full of brilliant anecdote and wisdom. It is Kahnemann’s belief that anyone who thinks they know exactly what is going on hasn’t understood the question; as such it’s the perfect gift for opinionated family members everywhere. — Tim Adams ― Observer Books of the Year

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  The 48 Laws Of Power

  Rs. 3,790.00
  

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  Robert Greene

   

  WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

   

  “Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times

   

  “The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

   

  “Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

   

  “The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides….  a hopeful book that advocates freedom and creativity.” — Quartz

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