Science (50 ideas in 500 words)

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  The Art of War

  Rs. 890.00
  

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  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

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  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Think like a Monk: Train Your Mind for Peace and Purpose Every Day

  Rs. 2,390.00
  

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  Jay Shetty

   

  “Who better to help you find meaning in your life than a monk? Jay’s experience and wisdom are invaluable to anyone looking to improve their life and reach their full potential.”―ELLEN DeGeneres, television host, actress, writer, and producer

   

  “Jay Shetty shows you step by step how to build your power, shifting your focus from self-image to self-esteem. This book frees you from the hypnosis of social conditioning and helps you become the architect of your own life.”―DEEPAK CHOPRA, MD, professor of medicine, University of California, San Diego, and New York Times bestselling author

   

  “Grab this book, find a comfortable chair, and let Jay Shetty take you on a life-changing journey. Jay guides us with warmth and clarity on a path to greater joy and purpose, offering wisdom that can be put into practice right now. You will want to share it with everyone you love.”―ROBERT WALDINGER, MD, professor of psychiatry, Harvard Medical School, and director, Harvard Study of Adult Development

   

  “Combining ancient wisdom with the practicalities of today, Think Like a Monk provides essential guidance for traveling a balanced path to success.”―RAY DALIO, founder, co-chairman, and co-chief investment officer of Bridgewater Associates and New York Times bestselling author

   

  “Jay Shetty has a rare gift for tapping into the world’s timeless wisdom and making it timely by infusing everyday moments with meaning and grace. He’s already shared glimmers of that wisdom with millions on social media, but here he gathers it all into one life-changing volume. Read this book to open your mind, lift your heart, redefine success, and connect with your deeper purpose.”―ARIANNA HUFFINGTON, founder of The Huffington Post, founder and CEO of Thrive Global, and New York Times bestselling author

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  Start With Why: How Great Leaders Inspire Everyone To Take Action

  Rs. 2,990.00
  

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  Simon Sinek

   

  Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

   

  This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

   

  A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

   

  One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 2,690.00
  

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

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  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  Sapiens: A Brief History of Humankind

  Rs. 2,990.00
  

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  Yuval Noah Harari

   

  • Royal Society of Biology General Book Prize Nominee (2015)
  • **ONE OF THE GUARDIAN‘S 100 BEST BOOKS OF THE 21st CENTURY**
  • **THE MULTI-MILLION COPY BESTSELLER**
  • #1 New York Times Bestseller
  •  J. A. Hollon palkinto (2017)
  • The Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg.

   

  “I would recommend this book to anyone interested in a fun, engaging look at early human history… You’ll have a hard time putting it down” –Bill Gates

   

  Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth ― Barack Obama

   

  Jaw-dropping from the first word to the last… It may be the best book I’ve ever read ― Chris Evans

   

  Tackles the biggest questions of history and the modern world… Written in unforgettably vivid language ― Jared Diamond

   

  Startling… It changes the way you look at the world ― Simon Mayo

   

  One of the best books I’ve read recently… Gives an excellent overview of how our species has developed ― Lily Cole

   

  Sweeps the cobwebs out of your brain… Radiates power and clarity, making the world strange and new ― Sunday Times

   

  Sapiens is packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised in any detail; you will simply have to read it — John Gray ― Financial Times

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  Man’s Search For Meaning: The classic tribute to hope from the Holocaust

  Rs. 1,490.00
  

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  Viktor E. Frankl

   

  A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.

   

  “This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
  —Anderson Cooper, Anderson Cooper 360/CNN

   

  “An enduring work of survival literature.” —The New York Times

   

  One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”

   

  “This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
  —Jimmy Fallon

   

  “One of the outstanding contributions to psychological thought in the last fifty years.”
  —Carl R. Rogers (1959)

   

  “An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal

   

  I have loved this book for so many years, and I think every human being should read it. — Simon Sinek

   

   

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  The Richest Man in Babylon

  Rs. 1,090.00
  

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  George S. Clason

   

  MORE THAN TWO MILLION BOOKS SOLD

   

  If you have a lean purse and are looking for financial wisdom, you’ve picked the perfect book!
  “A PART OF ALL YOU EARN IS YOURS TO KEEP.”

   

  “Nobody gets rich without working and we know that we should work hard. But what does hard work mean? This book answers it well.” –Madeline Friedman

   

  “This book was absolutely fantastic! It really opened my eyes to finances and has changed the way I view them. One of the biggest things this book teaches is that no matter what size your income is, 10% of it is yours to keep. Another is that debt is an enemy to conquer, not a necessary evil. ” –Tamsyn

   

  “The central aim of the story is to save 10% of your saving for investments. Do not invest without prior knowledge, seek advice from those who are in those fields. This book does not just show the way to clear all your debts, but also how you manage your finances, so you don’t need any further loans.” –Aakanksha Jain

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  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 2,990.00
  

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  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

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