The Brain: 10 Things You Should Know

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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

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  MJ DeMarco

   

  INTERNATIONAL BEST-SELLER

  Translated and Published Worldwide In Over 25 Languages

   

  “In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
  ~ Amazon reader review

   

  “If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
  ~ Amazon reader review

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  The Richest Man in Babylon

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  George S. Clason

   

  MORE THAN TWO MILLION BOOKS SOLD

   

  If you have a lean purse and are looking for financial wisdom, you’ve picked the perfect book!
  “A PART OF ALL YOU EARN IS YOURS TO KEEP.”

   

  “Nobody gets rich without working and we know that we should work hard. But what does hard work mean? This book answers it well.” –Madeline Friedman

   

  “This book was absolutely fantastic! It really opened my eyes to finances and has changed the way I view them. One of the biggest things this book teaches is that no matter what size your income is, 10% of it is yours to keep. Another is that debt is an enemy to conquer, not a necessary evil. ” –Tamsyn

   

  “The central aim of the story is to save 10% of your saving for investments. Do not invest without prior knowledge, seek advice from those who are in those fields. This book does not just show the way to clear all your debts, but also how you manage your finances, so you don’t need any further loans.” –Aakanksha Jain

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  Superintelligence: Paths, Dangers, Strategies

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  Nick Bostrom

   

  “I highly recommend this book” —Bill Gates

   

  “Terribly important. Groundbreaking, extraordinary sagacity and clarity, enabling him to combine his wide-ranging knowledge over an impressively broad spectrum of disciplines – engineering, natural sciences, medicine, social sciences and philosophy – into a comprehensible whole. If this book gets the reception that it deserves, it may turn out the most important alarm bell since Rachel Carson’s Silent Spring from 1962, or ever.” —Olle Haggstrom, Professor of Mathematical Statistics

   

  “Nick Bostrom’s excellent book “Superintelligence” is the best thing I’ve seen on this topic.  It is well worth a read.” —Sam Altman, President of Y Combinator and Co-Chairman of OpenAI

   

  “Worth reading. We need to be super careful with AI. Potentially more dangerous than nukes” —Elon Musk, Founder of SpaceX and Tesla

   

  “Nick Bostrom makes a persuasive case that the future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. Superintelligence charts the submerged rocks of the future with unprecedented detail. It marks the beginning of a new era.” ––Stuart Russell, Professor of Computer Science, University of California, Berkley
  

   

  
  “This superb analysis by one of the world’s clearest thinkers tackles one of humanity’s greatest challenges: if future superhuman artificial intelligence becomes the biggest event in human history, then how can we ensure that it doesn’t become the last?” —Professor Max Tegmark, MIT
  

   

  
  “Valuable. The implications of introducing a second intelligent species onto Earth are far-reaching enough to deserve hard thinking” —The Economist

   

  “There is no doubting the force of [Bostrom’s] arguments. The problem is a research challenge worthy of the next generation’s best mathematical talent. Human civilisation is at stake.” —Clive Cookson, Financial Times

   

  “Those disposed to dismiss an ‘AI takeover’ as science fiction may think again after reading this original and well-argued book.” —Martin Rees, Past President, Royal Society

   

  “Every intelligent person should read it.” —Nils Nilsson, Artificial Intelligence Pioneer, Stanford University

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  The Art of War

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  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  ReWork: Change the Way You Work Forever

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  Jason Fried & David Heinemeier Hansson

   

  Goodreads Choice Award Nominee for Nonfiction (2010)

   

  This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.—Seth Godin

   

  37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian

   

  “House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is ‘the book for you,’ a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that’s what!”
  —Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

   

  “If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time.  This is a must read for every entrepreneur.”
  —Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

   

  “The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”
  –-William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK 

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  Sapiens: A Brief History of Humankind

  Rs. 3,590.00
  

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  Yuval Noah Harari

   

  • Royal Society of Biology General Book Prize Nominee (2015)
  • **ONE OF THE GUARDIAN‘S 100 BEST BOOKS OF THE 21st CENTURY**
  • **THE MULTI-MILLION COPY BESTSELLER**
  • #1 New York Times Bestseller
  •  J. A. Hollon palkinto (2017)
  • The Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg.

   

  “I would recommend this book to anyone interested in a fun, engaging look at early human history… You’ll have a hard time putting it down” –Bill Gates

   

  Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth ― Barack Obama

   

  Jaw-dropping from the first word to the last… It may be the best book I’ve ever read ― Chris Evans

   

  Tackles the biggest questions of history and the modern world… Written in unforgettably vivid language ― Jared Diamond

   

  Startling… It changes the way you look at the world ― Simon Mayo

   

  One of the best books I’ve read recently… Gives an excellent overview of how our species has developed ― Lily Cole

   

  Sweeps the cobwebs out of your brain… Radiates power and clarity, making the world strange and new ― Sunday Times

   

  Sapiens is packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised in any detail; you will simply have to read it — John Gray ― Financial Times

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  Man’s Search For Meaning: The classic tribute to hope from the Holocaust

  Rs. 1,490.00
  

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  Viktor E. Frankl

   

  A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.

   

  “This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
  —Anderson Cooper, Anderson Cooper 360/CNN

   

  “An enduring work of survival literature.” —The New York Times

   

  One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”

   

  “This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
  —Jimmy Fallon

   

  “One of the outstanding contributions to psychological thought in the last fifty years.”
  —Carl R. Rogers (1959)

   

  “An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal

   

  I have loved this book for so many years, and I think every human being should read it. — Simon Sinek

   

   

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 2,990.00
  

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  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  From Third World to First: The Singapore Story – 1965-2000

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  Lee Kuan Yew

   

  In this memoir, the man most responsible for Singapore’s astonishing transformation from colonial backwater to economic powerhouse describes how he did it over the last four decades. It’s a dramatic story, and Lee Kuan Yew has much to brag about. To take a single example: Singapore had a per-capita GDP of just $400 when he became prime minister in 1959. When he left office in 1990, it was $12,200 and rising. (At the time of this book’s writing, it was $22,000.) Much of this was accomplished through a unique mix of economic freedom and social control. Lee encouraged entrepreneurship, but also cracked down on liberties that most people in the West take for granted–chewing gum, for instance. It’s banned in Singapore because of “the problems caused by spent chewing gum inserted into keyholes and mailboxes and on elevator buttons.” If American politicians were to propose such a thing, they’d undoubtedly be run out of office. Lee, however, defends this and similar moves, such as strong antismoking laws and antispitting campaigns: “We would have been a grosser, ruder, cruder society had we not made these efforts to persuade people to change their ways…. It has made Singapore a more pleasant place to live in. If this is a ‘nanny state,’ I am proud to have fostered one.”

  Lee also describes one of his most controversial proposals: tax breaks and schooling incentives to encourage educated men and women to marry each other and have children. “Our best women were not reproducing themselves because men who were their educational equals did not want to marry them…. This lopsided marriage and procreation pattern could not be allowed to remain unmentioned and unchecked,” writes Lee. Most of the book, however, is a chronicle of how Lee helped create so much material prosperity. Anticommunism is a strong theme throughout, and Lee comments broadly on international politics. He is cautiously friendly toward the United States, chastising it for a “dogmatic and evangelical” foreign policy that scolds other countries for human-rights violations, except when they interfere with American interests, “as in the oil-rich Arabian peninsula.” Even so, he writes, “the United States is still the most benign of all the great powers…. [and] all noncommunist countries in East Asia prefer America to be the dominant weight in the power balance of the region.” From Third World to First is not the most gripping book imaginable, but it is a vital document about a fascinating place in a time of profound transition. –John J. Miller

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