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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  Think like a Monk: Train Your Mind for Peace and Purpose Every Day

  Rs. 2,390.00
  

  or 3 X Rs.796.67 with

  Jay Shetty

   

  “Who better to help you find meaning in your life than a monk? Jay’s experience and wisdom are invaluable to anyone looking to improve their life and reach their full potential.”―ELLEN DeGeneres, television host, actress, writer, and producer

   

  “Jay Shetty shows you step by step how to build your power, shifting your focus from self-image to self-esteem. This book frees you from the hypnosis of social conditioning and helps you become the architect of your own life.”―DEEPAK CHOPRA, MD, professor of medicine, University of California, San Diego, and New York Times bestselling author

   

  “Grab this book, find a comfortable chair, and let Jay Shetty take you on a life-changing journey. Jay guides us with warmth and clarity on a path to greater joy and purpose, offering wisdom that can be put into practice right now. You will want to share it with everyone you love.”―ROBERT WALDINGER, MD, professor of psychiatry, Harvard Medical School, and director, Harvard Study of Adult Development

   

  “Combining ancient wisdom with the practicalities of today, Think Like a Monk provides essential guidance for traveling a balanced path to success.”―RAY DALIO, founder, co-chairman, and co-chief investment officer of Bridgewater Associates and New York Times bestselling author

   

  “Jay Shetty has a rare gift for tapping into the world’s timeless wisdom and making it timely by infusing everyday moments with meaning and grace. He’s already shared glimmers of that wisdom with millions on social media, but here he gathers it all into one life-changing volume. Read this book to open your mind, lift your heart, redefine success, and connect with your deeper purpose.”―ARIANNA HUFFINGTON, founder of The Huffington Post, founder and CEO of Thrive Global, and New York Times bestselling author

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  Superintelligence: Paths, Dangers, Strategies

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Nick Bostrom

   

  “I highly recommend this book” —Bill Gates

   

  “Terribly important. Groundbreaking, extraordinary sagacity and clarity, enabling him to combine his wide-ranging knowledge over an impressively broad spectrum of disciplines – engineering, natural sciences, medicine, social sciences and philosophy – into a comprehensible whole. If this book gets the reception that it deserves, it may turn out the most important alarm bell since Rachel Carson’s Silent Spring from 1962, or ever.” —Olle Haggstrom, Professor of Mathematical Statistics

   

  “Nick Bostrom’s excellent book “Superintelligence” is the best thing I’ve seen on this topic.  It is well worth a read.” —Sam Altman, President of Y Combinator and Co-Chairman of OpenAI

   

  “Worth reading. We need to be super careful with AI. Potentially more dangerous than nukes” —Elon Musk, Founder of SpaceX and Tesla

   

  “Nick Bostrom makes a persuasive case that the future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. Superintelligence charts the submerged rocks of the future with unprecedented detail. It marks the beginning of a new era.” ––Stuart Russell, Professor of Computer Science, University of California, Berkley
  

   

  
  “This superb analysis by one of the world’s clearest thinkers tackles one of humanity’s greatest challenges: if future superhuman artificial intelligence becomes the biggest event in human history, then how can we ensure that it doesn’t become the last?” —Professor Max Tegmark, MIT
  

   

  
  “Valuable. The implications of introducing a second intelligent species onto Earth are far-reaching enough to deserve hard thinking” —The Economist

   

  “There is no doubting the force of [Bostrom’s] arguments. The problem is a research challenge worthy of the next generation’s best mathematical talent. Human civilisation is at stake.” —Clive Cookson, Financial Times

   

  “Those disposed to dismiss an ‘AI takeover’ as science fiction may think again after reading this original and well-argued book.” —Martin Rees, Past President, Royal Society

   

  “Every intelligent person should read it.” —Nils Nilsson, Artificial Intelligence Pioneer, Stanford University

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  The Snowball: Warren Buffett and the Business of Life

  Rs. 3,190.00
  

  or 3 X Rs.1,063.33 with

  Alice Schroeder

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2008)
  • Amazon.com’s best business and investing book of the year 2008
  • The Washington Post Best Book of 2008
  • Financial Times Best Book of 2008
  • BusinessWeek Best Book of 2008
  • Publishers Weekly Best Book of 2008
  •  Gerald Loeb Award for distinguished business journalism 2009

   

  “The mandatory book to read in these treacherous times of financial crisis. . . . A thoughtful and intimate biography of the globe’s wisest investor.”—Forbes
  

   

  
  “Will mesmerize anyone interested in who Mr. Buffett is or how he got that way. The Snowball tells a fascinating story.”—New York Times

   

  “If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.”—Washington Post
  
  

   

  “Anyone who has been watching events unfold in recent months—which would be everyone—can now appreciate the wisdom of Buffett. . . . The most authoritative portrait of one of the most important American investors of our time.”—Los Angeles Times
  

   

  “Schroeder . . . has a meat-and-potatoes style that matches the homespun wisdom of her subject. . . . Now more than ever, Buffett’s emphasis on fundamentals seems like genius. It’s the perfect moment for a great book on an immensely inspiring capitalist.”—People, four stars

   

  “Schroeder . . . is well equipped to elucidate Buffett’s deals [and] Buffett’s life abounds with good stories.”—New Yorker

   

  “A penetrating and personal look at the Oracle of Omaha . . . An astute, and at times riveting, read—especially now.”—BusinessWeek
  

   

  “Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’ s massive authorized biography, The Snowball, provides some clues about how he’s done it.”—Financial Times

   

  “This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—Library Journal

   

  “An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle

   

  “Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times

   

  “Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News 

   

  “Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal

   

  “A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes

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  Start With Why: How Great Leaders Inspire Everyone To Take Action

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Simon Sinek

   

  Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

   

  This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

   

  A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

   

  One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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  The God Delusion: 10th Anniversary Edition

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Richard Dawkins

   

  • The International Bestseller
  • British Book Award for The Author of the Year (2007)
  • Deschner Prize 2007

   

  One of the best non-fiction writers alive today — Steven Pinker

   

  ‘Timely, impassioned and brilliantly argued’ — Rod Liddle, Sunday Times

   

  A spirited and exhilarating read… Dawkins comes roaring forth in the full vigour of his powerful arguments, laying into fallacies and false doctrines with the energy of the polemicist at his most fiery — Joan Bakewell, Guardian

   

  A resounding trumpet blast for truth… It feels like coming up for air — Matt Ridley

   

  This is my favourite book of all time… a heroic and life-changing work — Derren Brown

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  Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

  Rs. 2,890.00
  

  or 3 X Rs.963.33 with

  Eric Berger

   

  ‘Just read it.’ –Elon Musk

   

  “The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

   

  “A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

   

  “Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

   

  “Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

   

  “Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

   

  “This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

   

  “Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

   

  “Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

  Rs. 2,890.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Eric Schmidt, Jonathan Rosenberg  & Alan Eagle

   

  • THE SUNDAY TIMES BESTSELLER
  • THE NEW YORK TIMES BESTSELLER
  • THE WALL STREET JOURNAL BESTSELLER

   

  ‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
  -TIM COOK, CEO, Apple

   

  ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
  -SHERYL SANDBERG, COO, Facebook

   

  ‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
  -SUNDAR PICHAI, CEO, Google

   

  ‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
  -SUSAN WOJCICKI, CEO, YouTube

   

   

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  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

  Rs. 3,890.00
  

  or 3 X Rs.1,296.67 with

  James Clear

   

  Goodreads Choice Award Nominee for Nonfiction (2018)

   

  Atomic Habits is a step-by-step manual for changing routines . . . Inspiring real-life stories. — Books of the Month ― Financial Times

   

  You may have heard the key to habit formation is starting small. But you’ve likely never considered starting as small as James Clear suggests in his new book Atomic Habits. ― New York Times

   

  A supremely practical and useful book. James Clear distils the most fundamental information about habit formation, so you can accomplish more by focusing on less. — Mark Manson, author of The Subtle Art of Not Giving a F*ck

   

  James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones. — Adam Grant, author of Originals

   

  A special book that will change how you approach your day and live your life. — Ryan Holiday, author of The Obstacle is the Way

   

  If you are someone looking to gain some knowledge about creativity, happiness, health, productivity, picking this book is the right choice. [Clear’s] book is the proper blueprint that tells how to form some good habits, let go of your bad ones and what little changes one needs to bring to become better. And in case you thought it is all talk, let us tell you the book is packed with evidence-based strategies. Clear’s book actually has the potential to change a lot of things. ― Entrepreneur

   

  Illuminating . . . The attractive message . . . is that life doesn’t have to be a chore or a bore . . . The first move toward order might be a step as small as putting on your exercise clothes. ― Wall Street Journal

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