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Hooked: How to Build Habit-Forming Products
Rs. 3,890.00
Nir Eyal
- Goodreads Choice Award Nominee for Business Books (2014)
A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress
Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist
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Nir Eyal reveals how successful companies create products people can’t put down – and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Book Specifications
Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Language: English
Binding:Hardcover
Pages: 256
Weight: 155g
Published Year: 2014
Publisher: Portfolio Penguin
ISBN: 9780241184837
Dimensions: 13.8 x 2.5 x 20.7 cm
Print size: Please feel free to drop us a message.
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‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
-TIM COOK, CEO, Apple‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
-SHERYL SANDBERG, COO, Facebook‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
-SUNDAR PICHAI, CEO, Google‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
-SUSAN WOJCICKI, CEO, YouTube