The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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  Skin in the Game: Hidden Asymmetries in Daily Life

  Rs. 2,990.00
  

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  Nassim Nicholas Taleb

   

  • The International Bestseller
  • Goodreads Choice Award Nominee for Nonfiction (2018)

   

  A thinker for uncertain times. . . If you want to better understand populism, Trump, Brexit and the anti-establishment backlash then Taleb, of no party or clique, is your man — Josh Glancy ― Sunday Times

   

  A great iconoclast. . . Taleb, a Wall Street trader turned essayist, is a thinker touched by genius. . . The big picture he presents is powerfully argued and offers myriad policy implications — Matthew Syed ― The Times

   

  The most prophetic voice of all . . . Taleb is a genuinely significant philosopher . . . someone who is able to change the way we view the structure of the world through the strength, originality and veracity of his ideas alone — John Gray ― GQ

   

  Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans — specifically how we deal with the endemic risk in our all-too-finite existence — Dominic Lawson ― Sunday Times

   

  The author of The Black Swan is back with a simple warning: don’t buy what your neighbour is selling unless he owns some too. The obvious application for this is investing, but Taleb has a much broader domain. In a kind of philosophical Freakonomics, he takes us from 5th-century wandering monks (banned by the church because they were too free) to Donald Trump (his imperfections showed he had skin in the game) — Rosamund Urwin ― Sunday Times Books of the Year

   

  As always with Taleb, this is a fascinating set of ideas. And he’s right. People with skin in the game learn how the game works. Without it, they don’t — William Leith ― Evening Standard

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  Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

  Rs. 2,890.00
  

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  Eric Berger

   

  ‘Just read it.’ –Elon Musk

   

  “The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

   

  “A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

   

  “Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

   

  “Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

   

  “Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

   

  “This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

   

  “Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

   

  “Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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  Switch: How to Change Things When Change is Hard

  Rs. 2,990.00 Rs. 2,790.00
  

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  Dan Heath & Chip Heath

   

  • New York Times No. 1 Bestseller

   

  “Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

   

  “Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

   

  “Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time

   

  “Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”—Business Week

   

  Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus

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  The 8th Habit: From Effectiveness to Greatness

  Rs. 2,990.00 Rs. 2,790.00
  

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  Stephen R. Covey

   

  • Over half a million copies sold.

  “Getting results in large companies is a very rare skill and this book captures how to do it.” — Kevin Rollins, President and CEO, Dell, Inc.

   

  “The 8th Habit is a true masterpiece, a must-read. These principles of personal and organizational leadership, when lived, unleash human genius and inspire deep commitment and magnificent levels of service and satisfaction. This book will be my gift to all my associates as required reading for all of my future endeavors.” — Horst Schulze, former President and COO of The Ritz-Carlton Hotel Company

   

  “Stephen Covey continues to wow us with his new The 8th Habit. As the world’s most respected leadership expert, he builds on the foundation of his bestselling 7 Habits and gives a pattern for life that is passionate, makes a difference and leaves a legacy of greatness.” — Larry King

   

  From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to accessing and encouraging the human potential for greatness.

   

  In the more than twenty-five years since its publication, The 7 Habits of Highly Effective People has become an international phenomenon with more than twenty-five million copies sold. Tens of millions of people in business, government, and schools have dramatically improved their lives and organizations by applying the principles of Stephen R. Covey’s classic book.

   

  The world, however, is a vastly changed place. Being effective as individuals and organizations is no longer merely an option—it’s a requirement for survival. But in order to thrive, innovate, excel, and lead in what Covey calls the “New Knowledge Worker Age,” we must build on and move beyond effectiveness. In this era of human history, our call is for greatness—holistic fulfillment, passionate execution, and significant contribution.

   

  Accessing the higher levels of human genius in today’s new reality requires a change in thinking: a new mindset and a new skill-set—in short, a new habit. The crucial challenge of our world today is this: to find our voice and inspire others to find theirs. It is what Covey calls the 8th Habit. The 8th Habit is the answer to the soul’s yearning for greatness, the organization’s imperative for significance and superior results, and humanity’s search for its “voice.”

   

  Covey’s books have transformed the way we think about ourselves, our purpose in life, our organizations, and about humankind. Just as The 7 Habits of Highly Effective People helped us focus on effectiveness, The 8th Habit shows us the way to greatness.

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  Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth

  Rs. 4,690.00 Rs. 4,290.00
  

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  John Doerr

   

  INSTANT NEW YORK TIMES BESTSELLER

  “Measure What Matters” is a groundbreaking book by legendary venture capitalist John Doerr that introduces the revolutionary approach of Objectives and Key Results (OKRs) for effective goal-setting in business. Drawing on real-life case studies, including the success story of Google, Doerr shares firsthand accounts of how OKRs have driven focus, agility, and explosive growth in organizations. With insights from narrators such as Bono and Bill Gates, this book shows how to collect relevant data to track progress and measure what matters. Whether you’re part of a small team or a large organization, this book provides practical guidance on aiming high, moving fast, and achieving excellence.

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  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 2,990.00 Rs. 2,790.00
  

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  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

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  The Prize: The Epic Quest for Oil, Money & Power

  Rs. 6,790.00 Rs. 5,990.00
  

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  Daniel Yergin

   

  Winner of the Pulitzer Prize and hailed as “the best history of oil ever written” by Business Week, Daniel Yergin’s “spellbinding…irresistible” (The New York Times) account of the global pursuit of oil, money, and power addresses the ongoing energy crisis.

   

  “Splendid and epic history of oil…. The story is brilliantly told…with its remarkable cast of characters.” — The Wall Street Journal

   

  “Impassioned and riveting…only in the great epics of Homer will readers regularly run into a comparable string of larger-than-life swashbucklers and statesmen, heroes and villains.” — San Francisco Examiner

   

  “A masterly narrative…The Prize portrays the interweaving of national and corporate interests, the conflicts and stratagems, the miscalculations, the follies, and the ironies.” — James Schlesinger, former U.S. Secretary of Defense and U.S. Secretary of Energy

   

  “Spellbinding…irresistible…monumental…must be read to understand the first thing about the role of oil in modern history.” — The New York Times

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  Richer, Wiser, Happier: How The World’s Greatest Investors Win In The Markets And Life

  Rs. 3,190.00
  

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  GREEN WILLIAM

   

  ‘A brilliant book packed with powerful insights from the world’s most successful investors’
  Tony Robbins

  ‘A profound, eloquent, and much-needed call for a reassessment of how we build our portfolios and live our lives’Stig Brodersen

  ‘A classic … for generations, will define what it means to be a better investor and a better human’
  Guy Spier

  Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius – the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money?

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  Thinking, Fast and Slow

  Rs. 3,490.00
  

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  Daniel Kahneman

   

  • Major New York Times Bestseller
  • More than 2.6 million copies sold
  • One of The New York Times Book Review’s ten best books of the year
  • Selected by The Wall Street Journal as one of the best nonfiction books of the year
  • Presidential Medal of Freedom Recipient
  • Los Angeles Times Book Prize for Current Interest (2011)
  • Best Book of Ideas Prize Nominee (2012)
  • Andrew Carnegie Medal Nominee for Nonfiction (2012)
  • Samuel Johnson Prize for Non-Fiction Nominee for Longlist (2012)

   

  There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves…this is one of the greatest and most engaging collections of insights into the human mind I have read — William Easterly ― Financial Times

   

  This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud — Nassim Nicholas Taleb, author of ‘The Black Swan’

   

  Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind — Steven D. Levitt, co-author of ‘Freakonomics’

   

  This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life — Richard Thaler, co-author of ‘Nudge’

   

  Thinking, Fast and Slow is a masterpiece – a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize — Daniel Gilbert, Professor of Psychology, Harvard University, author of ‘Stumbling on Happiness’, host of the award-winning PBS television series ‘This Emotional Life’

   

  A terrific unpicking of human rationality and irrationality – could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime’s thinking about why we make bad decisions – about everything from money to love – is full of brilliant anecdote and wisdom. It is Kahnemann’s belief that anyone who thinks they know exactly what is going on hasn’t understood the question; as such it’s the perfect gift for opinionated family members everywhere. — Tim Adams ― Observer Books of the Year

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  Traction: How Any Startup can Achieve Explosive Customer Growth

  Rs. 3,890.00
  

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  Gabriel Weinberg, Justin Mares

   

  Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book — Eric Ries, author of The Lean Startup

   

  Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup ― Adam Kearney, Founder & CEO, Saunter

   

  In Traction, Gabriel Weinberg and Justin Mares, serial entrepreneurs, provide startups with tools for explosive customer growth. Learn the 19 channels to build your customer base and a three-step framework to determine the best strategies for your business. From the red-hot center of the internet marketing universe, Seth Godin calls it the latest, most specific tactics for success

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