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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Rs. 1,390.00

or 3 installments of Rs.463.33 with

Al Ries & Laura Ries


The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense ― Independent


“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”  –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University


“If you want to…lasso consumers and burn brand identity into their minds, read this book.”  –Advertising Annual 1999


“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” –Patrick M. Sullivan, CEO, SalesLogix


“Indispensable to anyone seeking to build a business into a recognized brand.”  –Philip J. Romano, CEO, Romano Enterprises


“Provides a worthwhile addition to the branding library. This book’s worth buying.” –Atlanta Business Chronicle

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The only way to stand out in today’s — and tomorrow’s — cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck’s, Xerox, and Kleenex, and you’re thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding — organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.


About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site ( has some simple tests that will help you determine whether you are a left brainer or a right brainer.


Book Specifications

Title: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Author: Al Ries & Laura Ries
Language: English
Binding: Paperback
Pages: 192
Published Year: 1998
Publisher: Profile Books
ISBN: 9781861976055
Print size: Please feel free to drop us a message.