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Building Strong Brands
Rs. 2,990.00
David Aaker
“Building Strong Brands” is a renowned branding book authored by David Aaker, a leading expert in the field of brand management. The book, first published in 1996, provides a comprehensive framework for creating, managing, and strengthening brands. Aaker’s insights, backed by real-world examples, cover topics such as brand equity, brand positioning, brand architecture, and brand extensions. The book has been widely recognized for its strategic approach to branding and its practical guidance for marketers, making it a seminal work in the field.
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About the Author
Book Specifications
Title: Building Strong Brands
Author: David Aaker
Language: English
Binding: Paperback
Pages: 400
Weight: 720g
Published Year: 2010
Publisher: Simon & Schuster
ISBN: 978-1849830409
Dimensions: 13.1 x 2.6 x 19.6 cm
Print size: Please feel free to drop us a message.
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