How to Become CEO: The Rules for Rising to the Top of Any Organization
Rs. 1,790.00
Jeffrey J. Fox
“Even MBAs from the best graduate business schools will find essential insights and practical lessons in HOW TO BECOME CEO.” ―John Quelch, former Sebasitan Kresge Professor of marketing at Harvard Business Schoo, now Dean of London Business School
In recent years, the CEO’s position within the typical high-profile company has been receiving more media attention than ever before. The job and paycheque of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status But how do those people get so lucky? What’s their secret? Employees and recent graduates everywhere are asking. How can I get ahead?
How can I become CEO? This book has the answers.
In How to Become CEO, consultant Jeffrey Fox has written an insightful handbook of traits to develop for anyone who wants to be CEO-or for anyone who just wants to get ahead in today’s business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five ‘rules’ focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top.
This book of hard-headed idealism will empower you to develop the qualities that are required of leaders: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self.
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Vision, persistence, integrity, and respect for everyone in the workplace–these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.
About the Author
Prior to starting Fox & Co. Jeffrey J. Fox worked in senior positions for three high powered consumer and industrial marketing companies. He was Vice President , Marketing, and a Corporate Vice President of Loctite Corp, now Henkel/Loctite. He was Director of Marketing for the wine divisions of The Pillsbury Co. He was the Director of New Products for Heublein, Inc, now Diageo. (All three companies became clients of Fox & Co.) Jeffrey is the winner of Sales & Marketing Management magazine’s “Outstanding Marketer Award;” winner of the American Marketing Association’s “Outstanding Marketer in Connecticut;” and the National Distributors Association’s award as the nation’s “Best Industrial Marketer.” He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and which is thought to be the most widely taught marketing case in the world. His books have been published in 35 languages. His offices are in Chester, Connecticut.
Book Specifications
Title: How to Become CEO: The Rules for Rising to the Top of Any Organization
Author: Jeffrey J. Fox
Language: English
Binding: Hardcover
Pages: 198
Weight: 272g
Published Year: 1998
Publisher: Vermilion
ISBN: 9780091826611
Dimensions: 5.31 x 0.87 x 8.03 inches
Print size: Please feel free to drop us a message.
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