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Traction: How Any Startup can Achieve Explosive Customer Growth
Rs. 3,890.00
Gabriel Weinberg, Justin Mares
Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book — Eric Ries, author of The Lean Startup
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup ― Adam Kearney, Founder & CEO, Saunter
In Traction, Gabriel Weinberg and Justin Mares, serial entrepreneurs, provide startups with tools for explosive customer growth. Learn the 19 channels to build your customer base and a three-step framework to determine the best strategies for your business. From the red-hot center of the internet marketing universe, Seth Godin calls it the latest, most specific tactics for success
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About the Author
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
Book Specifications
Title: Traction
Author: Gabriel Weinberg, Justin Mares
Language: English
Binding: Paperback
Pages: 240
Weight: 295g
Published Year: 2015
Publisher: Portfolio Penguin
ISBN: 9780241242537
Dimensions: 15.3 x 1.8 x 23.4 cm
Print size: Please feel free to drop us a message.
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Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times
This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press
Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon
Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton