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Troll Proof Branding in the Age of Doppelgangers
Rs. 2,490.00
Gaurav Sood
‘A very insightful book on how to manage and counterbalance a new challenge to world-class brands: antibrand activists and negative influencers in the age of social media. Dr Sood offers very practical strategies to shield your brands from negative attacks and fake news.’ – Jagdish N. Sheth (Padma Bhushan), Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University, Atlanta, GA, USA
‘Branding has never been more fun to read! From fake news to brand hacktivism, the author cautions against these various weapons of brand destruction and provides strategies to counter your brand’s doppelganger.’ – Gagan Sood, CEO, GE Power Conversion Americas, GE, New York, USA
‘This book is full of fun stories and examples of brand doppelganger imagery. The author shows how fake news and brand hacktivists can destroy your brand and provides strategies needed to counter the doppelgangers. A must-read for all branding professionals, students and pop culture followers.’ – Atul Parvatiyar, Director, Center for Sales and Customer Relationship Excellence; Professor of Practice, Marketing and Supply Chain Management, Rawls College of Business, Texas Tech University, Lubbock, TX, USA
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About the Author
Professor (Dr) Gaurav Sood is an accomplished and respected academician with expertise in [field of expertise]. He has a [number of years] of experience in teaching, research, and consulting in [field]. Dr. Sood has earned [degrees/qualifications] from prestigious institutions and has a strong background in [field of study]. He is widely recognized for his contributions in the field of [field] and has received numerous accolades for his academic achievements. With his extensive knowledge and experience, Dr. Gaurav Sood is considered a leading authority in [field] and has made significant contributions to the academic and professional communities in his field of expertise.
Book Specifications
Title: Troll Proof Branding in the Age of Doppelgangers
Author: Gaurav Sood
Language: English
Binding: Paperback
Pages: 276
Weight: 350g
Published Year: 2022
Publisher: SAGE Publications
ISBN: 978-9354793530
Dimensions: 14.27 x 1.75 x 22.23 cm
Print size: Please feel free to drop us a message.
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The 10X Rule: The Only Difference Between Success and Failure
Rs. 2,190.00or 3 X Rs.730.00 withRead moreGrant Cardone
“Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
“If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
“Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?
“In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily
“Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor