Making the Elephant Dance: The Tata Way To Innovate, Transform And Globalize
Original price was: Rs. 3,890.00.Rs. 3,590.00Current price is: Rs. 3,590.00.
How should incumbents transform themselves?
Making the Elephant Dance provides a roadmap using the levers of business excellence, innovation, and globalization by documenting the Tata Group’s transformational journey from a $5.8-billion Indian firm in 1992 to a $103-billion global powerhouse in 2014, with over 65 percent of revenues coming from outside India.
Tata is one of the most admired companies in the world. This book explains the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the 1990s to become the largest private-sector employer in both India and the United Kingdom and acquire iconic brands such as Jaguar Land Rover and Tetley.
Sunil Mithas profiles the transformational journey of incumbents such as Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power, and Tata Chemicals to provide a framework for almost any organization to rediscover its potential and charge ahead.
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About the author
Sunil Mithas is a World Class Scholar and Professor at the Muma College of Business at the University of South Florida.
He also serves as Director (Rankings and Reputation) at the Muma College of Business. Previously, Sunil was the Ralph J. Tyser Professor of Information Systems at the Robert H. Smith School of Business at the University of Maryland, where he served as Associate Chair, and co-directed two Centers namely Center for Digital Innovation, Technology and Strategy and the Center for Excellence in Service.
He is a Visiting Professorial Fellow at the UNSW Business School, Sydney, and has held visiting positions at the University of California, Davis, UNSW, University of Mannheim, and HKUST, Hong Kong.
Book Specifications
Binding: Hardcover
Pages: 344
Published Year: 2015
Publisher: Penguin Books India
ISBSN: 978-0670088287
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