Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Rs. 3,690.00
Ed Catmull
- NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal
“Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”—Charles Duhigg, author of The Power of Habit
“It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author of Built to Last and author of Good to Great
“Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.”—Financial Times
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
- If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
- It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
- The cost of preventing errors is often far greater than the cost of fixing them.
- A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Out of stock
Notify me when stock available
About the Author
Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.
Book Specifications
Binding: Paperback
Pages: 368
Published Year: 2014
Publisher: Bantam Press
ISBN: 9780593070109
Related products
-
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Rs. 2,890.00or 3 X Rs.963.33 withAllan Dib
“Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.” –Al Ries, author, Positioning: The Battle For Your Mind
“Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting
“The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin
“It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button
or 3 X Rs. 963.33 withRead more
-
Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution
Original price was: Rs. 2,790.00.Rs. 1,990.00Current price is: Rs. 1,990.00.or 3 X Rs.663.33 withRobert Chesnut
- * An Inc. Magazine Top 10 Business Book for 2020 *
“Stop talking about bringing your values to work and learn how to actually DO it!” ―Kim Scott, author of Radical Candor
“The ethical expectation for companies is wonderfully changing from ‘do no evil’ to ‘do good.’ Companies and their leaders need to put ethics and integrity at the center of their mission and culture. Rob is an insider who’s combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” ―Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
“No one has wrestled with more difficult business integrity challenges over the last 20 years than Rob. His insights will instruct you how to drive integrity into your culture. Now, more than ever, we need someone to lead a constructive, direct conversation about integrity in business―Rob delivers.” ―Meg Whitman, CEO of Quibi, former CEO of HP and eBay Inc.
“Rob and I were peers at Airbnb and together we helped build a culture and public-facing brand with integrity as a core value. Not only was the work strategically brilliant but under Rob’s leadership, it was embedded into the very heart of the company. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic ― he makes ethics human and fun.” ―Jonathan Mildenhall, cofounder and CEO, TwentyFirstCenturyBrand
“Drawing on considerable experience with the nuances and circumstances of integrity violations at Airbnb, Chesnut offers plentiful examples of common integrity issues… He is especially good on such matters as enforcing consequences and handling situations involving violators who are high-performing employees. Valuable reading for companies that want to get serious about workplace ethics.” ―Kirkus Reviews
or 3 X Rs. 663.33 withRead more
-
No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture
Original price was: Rs. 3,190.00.Rs. 2,390.00Current price is: Rs. 2,390.00.or 3 X Rs.796.67 withSarah Frier
- Winner of the FT & McKinsey Business Book of the Year Award 2020
- One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek
“Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times
“No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR
“Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times
“If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020
“Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter
“With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
or 3 X Rs. 796.67 withRead more
-
The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
Original price was: Rs. 2,290.00.Rs. 1,990.00Current price is: Rs. 1,990.00.or 3 X Rs.663.33 withBrian Tracy
In The Art of Closing the Sale, you will learn:
- The two major “motivating” factors in closing a sale
- The three “hot buttons” to push when selling to businesses
- How to avoid the five simple errors that spell the difference between success and near-success
No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can’t close the sale, your efforts yield nothing.
or 3 X Rs. 663.33 withRead more
-
The Snowball: Warren Buffett and the Business of Life
Rs. 3,490.00or 3 X Rs.1,163.33 withAlice Schroeder
- Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2008)
- Amazon.com’s best business and investing book of the year 2008
- The Washington Post Best Book of 2008
- Financial Times Best Book of 2008
- BusinessWeek Best Book of 2008
- Publishers Weekly Best Book of 2008
- Gerald Loeb Award for distinguished business journalism 2009
“The mandatory book to read in these treacherous times of financial crisis. . . . A thoughtful and intimate biography of the globe’s wisest investor.”—Forbes
“Will mesmerize anyone interested in who Mr. Buffett is or how he got that way. The Snowball tells a fascinating story.”—New York Times“If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.”—Washington Post
“Anyone who has been watching events unfold in recent months—which would be everyone—can now appreciate the wisdom of Buffett. . . . The most authoritative portrait of one of the most important American investors of our time.”—Los Angeles Times
“Schroeder . . . has a meat-and-potatoes style that matches the homespun wisdom of her subject. . . . Now more than ever, Buffett’s emphasis on fundamentals seems like genius. It’s the perfect moment for a great book on an immensely inspiring capitalist.”—People, four stars
“Schroeder . . . is well equipped to elucidate Buffett’s deals [and] Buffett’s life abounds with good stories.”—New Yorker
“A penetrating and personal look at the Oracle of Omaha . . . An astute, and at times riveting, read—especially now.”—BusinessWeek
“Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’ s massive authorized biography, The Snowball, provides some clues about how he’s done it.”—Financial Times
“This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—Library Journal
“An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle
“Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times
“Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News
“Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal
“A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes
or 3 X Rs. 1,163.33 withRead more
-
Business Adventures: Twelve Classic Tales from the World of Wall Street
Rs. 4,290.00or 3 X Rs.1,430.00 withJohn Brooks
“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal
“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review
“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate
or 3 X Rs. 1,430.00 withAdd to cart
-
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Rs. 2,990.00or 3 X Rs.996.67 withBen Horowitz
- NEW YORK TIMES BESTSELLER
- Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
- Goodreads Choice Award Nominee for Business Books (2014)
Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK
“Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE
“Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND
“Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER
“There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist
“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014
“This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014
“Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly”
or 3 X Rs. 996.67 withRead more
-
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Rs. 3,690.00or 3 X Rs.1,230.00 withRobert Iger
- #1 NEW YORK TIMES BESTSELLER
- A SUNDAY TIMES BOOK OF THE YEAR 2019
- NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR
One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates
“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg
“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code
“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019
or 3 X Rs. 1,230.00 withRead more
-
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Original price was: Rs. 2,690.00.Rs. 2,190.00Current price is: Rs. 2,190.00.or 3 X Rs.730.00 withRaja Rajamannar
WALL STREET JOURNAL BESTSELLER
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever
“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM
Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart
‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC
‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management
‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
or 3 X Rs. 730.00 withRead more
-
The Art of War
Rs. 890.00or 3 X Rs.296.67 withSun Tzu
“This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”
“The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”
“The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”
“Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”
“Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times”
or 3 X Rs. 296.67 withRead more
Reviews
There are no reviews yet.