Purple Cow: Transform Your Business by Being Remarkable
Original price was: Rs. 2,790.00.Rs. 2,590.00Current price is: Rs. 2,590.00.
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common?
How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?
The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore.
The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Seth Godin, a renowned author, blogger, public speaker, and entrepreneur, is widely acclaimed for his innovative marketing strategies.
Some of his other popular works include Linchpin: Are You Indispensable?, How to Drive Your Career and Create a Remarkable Future, and The Dip: The Extraordinary Benefits of Knowing When to Quit (And When to Stick).
Book Specifications
Binding: Paperback
Pages: 160
Published Year: 2005
Publisher: Penguin
ISBSN: 978-0141016405
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