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The 22 Immutable Laws of Marketing

Rs. 1,990.00

or 3 installments of Rs.663.33 with

Al Ries, Jack Trout


Marketing gurus Al Ries and Jack Trout share over 40 years of expertise in this book, revealing the definitive rules that govern the world of marketing. With a historical overview and a focus on the future, they present 22 innovative techniques and tools for the international marketplace. Drawing on successful and failed marketing campaigns, the authors provide real-life examples, practical suggestions, and killer instincts to help companies thrive or fail. A must-read for anyone seeking marketing success.

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About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Book Specifications

Author: Al Ries, Jack Trout
Language: English
Binding: Paperback
Pages: 160
Published Year: 1994
Publisher: Profile Books Ltd
ISBN: 9781861976109
Dimensions: 12.8 x 1.2 x 19.6 cm
Print size: Please feel free to drop us a message.