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The Crux: How Leaders Become Strategists

Rs. 3,190.00

or 3 installments of Rs.1,063.33 with

Richard P. Rumelt


Financial Times, Best Business Books of 2022


“A bracingly direct guide about the pitfalls of strategy, based around a climbing metaphor.”Financial Times


A revolutionary framework to turn any leader into a strategist – by the bestselling author of Good Strategy/Bad Strategy


The most important part of a leader’s job is to set in motion the actions today that will build a better future tomorrow – in other words, strategy. But how do leaders become strategists?


In this ground-breaking book, Richard Rumelt, the world’s leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist’s skill.


The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling – from Elon Musk’s decision-making to Netflix’s journey – Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.


Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Only 1 left in stock

or 3 X Rs. 1,063.33 with Koko Koko

About the Author

Richard P. Rumelt is one of the world’s most influential thinkers on strategy and management. McKinsey Quarterly described him as a “strategy strategist” and “a giant in the field of strategy”.

He is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters,” reviewed by the Financial Times as “the most interesting business book of 2011” and by Strategy + Business as “the year’s best and most original addition to the strategy bookshelf.” Dr. Rumelt received his doctoral degree from Harvard Business School and is Professor Emeritus at the UCLA Anderson School of Management where he held the Kunin Chair.


Book Specifications

Binding: Hardcover

Pages: 368

Published Year: 2023

Publisher: Profile Books

ISBSN: 978-1788169516


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