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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Rs. 4,790.00
Eric Ries
THE INTERNATIONAL BESTSELLING SENSATION
The Lean Startup changes everything ― Harvard Business Review
You should think like a lean startup even if you’re not a lean startup ― Forbes
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company ― Financial Times, Philip Delves Broughton
Mandatory reading for entrepreneurs… loaded with fascinating stories and practical principles ― Dan Heath, coauthor of Switch and Made to Stick
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book ― Randy Komisar, founding director of TiVo
The Lean Startup will change the way we think about entrepreneurship ― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur – and every manager interested in innovation ― Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape
I know of no better guide to improve the odds of a startup’s success ― Mitchell Kapor, Founder, Lotus Development Corp
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business ― Scott Cook, Founder and Chairman, Intuit
“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric
“At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.” —Dustin Moskovitz, co-founder of Facebook and Asana
“The Lean Startup isn’t just about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?'” — Tim O’Reilly, CEO O’Reilly Media
“In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur
In stock
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
About the Author
Book Specifications
Title: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Language: English
Binding: Paperback
Pages: 336
Published Year: 2011
Publisher: Penguin
ISBN: 9780670921607
Dimensions: 15.3 x 2.5 x 23.4 cm
Print size: Please feel free to drop us a message.
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“An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle
“Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times
“Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News
“Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal
“A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes