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The Winning Mindset: What Sport Can Teach Us About Great Leadership

Rs. 2,190.00

or 3 installments of Rs.730.00 with

Damian Hughes


‘ I would recommend this book, mainly because of its clarity in approach. There are many insights which will offer you some simple, effective and sustainable ideas about how to improve performance in your own world’ — Sir lan McGeechan


‘I hear many business leaders declare that people are our greatest asset. Whilst this is undoubtedly true at Timpson, Damian Hughes has written a great book which details exactly how you can create an environment to consistently get the best out of others. I recommend that you read it’ — James Timpson OBE, Chief Executive, Timpson


‘I have worked with Damian Hughes for many years and consider his insights to be challenging and highly valuable for any leader looking to create a high-performing culture. His book is a rich source of anecdotes and exercises which have been proven to work. This book will make you think and inspire you to take action’ — Tony Smith, Warrington Wolves rugby league head coach and former Great Britain and England head coach


‘As an athlete who performed at the highest level of my chosen sport, I know the sacrifices that this demands. I can also appreciate the qualities required from the coaches who helped me achieve my potential. Damian Hughes details these same characteristics here in an entertaining and accessible manner’ — Steve Parry, Olympic medallist swimmer and Director of Total Swimming


‘Building a great business requires a leader to pay attention to many different factors. The most important one is the requirement to recruit, develop and get the very best from your people. In this regard, sports and business contain some obvious parallels and Damian Hughes has highlighted these methods in his excellent book. I would encourage you to make the time to read it’ — Jonathan Warburton, Chief Executive, Warburtons


‘Damian Hughes has written a compelling book detailing how the methods of elite sports coaches can be transferred to the world of business, education and life. From my experience of working with Damian at Beaverbrooks, I know that the insights it contains are powerful’ — Mark Adlestone, Chief Executive, Beaverbrooks the Jewellers


‘I have worked with Damian Hughes for many years and have found his insights and lessons to be invaluable. I am confident that this book will prove equally valuable for the reader’ — Jamie Peacock, England rugby league captain

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In The Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his lifetime experience and academic background within sport, organization and change psychology to reveal the best ways to create a winning mindset in both personal and professional life.

Having worked with some of the top teams in the UK, and watched some of the best coaches in the country at work, Hughes distils the five keys principles that separate the best coaches and teams from the rest: Simplicity; Tripwires; Emotions; Practical; Stories: STEPS.

The role of a sports-team leader is fascinating, complex and tough. Fantasy football leagues may convince us that success is all about buying players and selecting a team. In reality, it is about creating winning environments – recruiting, developing and nurturing talent, effectively communicating a shared vision with a diverse collection of individuals, delivering on enormous expectations from a range of stakeholders, overcoming significant challenges, handling pressure and staying focused throughout: a set of challenges familiar to leaders in all sectors.


About the Author

Professor Damian Hughes combines his practical and academic background within sport, organization and change psychology to work as a trusted adviser to business, education and sporting elite, specializing in the creation of high-performance cultures. He has written several successful business texts, including Liquid Thinking and How to Think Like Sir Alex Ferguson.


  • Paperback ‏ : ‎ 320 pages