Opening Possibilities, Illuminating Potentials
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Traction: How Any Startup can Achieve Explosive Customer Growth

Rs. 3,890.00

or 3 installments of Rs.1,296.67 with

Gabriel Weinberg, Justin Mares


Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book — Eric Ries, author of The Lean Startup


Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup  Adam Kearney, Founder & CEO, Saunter


In Traction, Gabriel Weinberg and Justin Mares, serial entrepreneurs, provide startups with tools for explosive customer growth. Learn the 19 channels to build your customer base and a three-step framework to determine the best strategies for your business. From the red-hot center of the internet marketing universe, Seth Godin calls it the latest, most specific tactics for success

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About the Author

Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.

Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

Book Specifications

Title: Traction
Author: Gabriel Weinberg, Justin Mares
Language: English
Binding: Paperback
Pages: 240
Weight: 295g
Published Year: 2015
Publisher: Portfolio Penguin
ISBN: 9780241242537
Dimensions: 15.3 x 1.8 x 23.4 cm
Print size: Please feel free to drop us a message.