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Troll Proof Branding in the Age of Doppelgangers

Rs. 2,490.00

or 3 installments of Rs.830.00 with

Gaurav Sood

‘A very insightful book on how to manage and counterbalance a new challenge to world-class brands: antibrand activists and negative influencers in the age of social media. Dr Sood offers very practical strategies to shield your brands from negative attacks and fake news.’ – Jagdish N. Sheth (Padma Bhushan), Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University, Atlanta, GA, USA
‘Branding has never been more fun to read! From fake news to brand hacktivism, the author cautions against these various weapons of brand destruction and provides strategies to counter your brand’s doppelganger.’ – Gagan Sood, CEO, GE Power Conversion Americas, GE, New York, USA
‘This book is full of fun stories and examples of brand doppelganger imagery. The author shows how fake news and brand hacktivists can destroy your brand and provides strategies needed to counter the doppelgangers. A must-read for all branding professionals, students and pop culture followers.’ – Atul Parvatiyar, Director, Center for Sales and Customer Relationship Excellence; Professor of Practice, Marketing and Supply Chain Management, Rawls College of Business, Texas Tech University, Lubbock, TX, USA

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About the Author

Professor (Dr) Gaurav Sood is an accomplished and respected academician with expertise in [field of expertise]. He has a [number of years] of experience in teaching, research, and consulting in [field]. Dr. Sood has earned [degrees/qualifications] from prestigious institutions and has a strong background in [field of study]. He is widely recognized for his contributions in the field of [field] and has received numerous accolades for his academic achievements. With his extensive knowledge and experience, Dr. Gaurav Sood is considered a leading authority in [field] and has made significant contributions to the academic and professional communities in his field of expertise.


Book Specifications

Title: Troll Proof Branding in the Age of Doppelgangers
Author: Gaurav Sood
Language: English
Binding: Paperback
Pages: 276
Weight: 350g
Published Year: 2022
Publisher: SAGE Publications
ISBN: 978-9354793530
Dimensions: 14.27 x 1.75 x 22.23 cm
Print size: Please feel free to drop us a message.