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  Steve Jobs: The Exclusive Biography

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Walter Isaacson

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
  • Goodreads Choice Award for History & Biography (2011)
  • Premio Know Square (2011)

   

  ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

   

  Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

   

  Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

   

  Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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  Abundance: The Inner Path To Wealth

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Deepak Chopra

   

  “Abundance: The Inner Path to Wealth” by Deepak Chopra is a book that explores wealth and abundance from a spiritual perspective. Chopra offers insights and practices to cultivate a mindset of abundance and unlock inner wealth, drawing from his expertise in mind-body medicine and spirituality. With practical tools and profound wisdom, this book provides a holistic approach to wealth creation.

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  How To Think: Understanding the Way We Decide, Remember and Make Sense of the World

  Rs. 4,290.00
  

  or 3 X Rs.1,430.00 with

  John Paul Minda

   

  Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

   

  This book will get you thinking about thinking.

   

  We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

   

  In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

   

  Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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  Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Pavan Soni

   

  ‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com

   

  ‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor

  or 3 X Rs. 996.67 with

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  The Artist’s Way

  Rs. 4,190.00
  

  or 3 X Rs.1,396.67 with

  Julia Cameron

   

  “The Artist’s Way” is a best-selling book by Julia Cameron that has helped millions of people tap into their creativity and unlock their artistic potential. Through a 12-week program, Cameron offers practical tools, exercises, and techniques to help readers overcome creative blocks, unleash their imagination, and reignite their artistic passion. This book is widely regarded as a classic in the field of creativity and has inspired countless artists, writers, musicians, and other creative individuals to overcome self-doubt, cultivate their creativity, and live a more fulfilling and authentic creative life.

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  Zen: The Art of Simple Living

  Rs. 3,890.00
  

  or 3 X Rs.1,296.67 with

  Shunmyo Masuno

   

  Subtle Shifts in Your Habits and Perspectives, All You Need to Live Simple

   

  Does for mental clutter what Marie Kondo has done for household clutter: pare down and simplify . . . A bestseller in Japan, this will certainly resonate with fans of Zen practice, or those simply looking to declutter a busy mind ― Publishers Weekly

   

  Full of the simplest yet richest rituals to adopt in order to live a long and happy life, this book of wisdom is a soothing balm of peace for anyone living in the busy modern world ― Psychologies

   

  You don’t have to be into Japanese Zen Buddhism to appreciate this very prettily illustrated book of concise and nonjudgmental life lessons. It doesn’t require long reading times – the bitesize paragraphs are perfect as quick bedtime reading or as an anti-anxiety boost first thing in the morning. ― Real Homes

   

  Brings the spirit of Zen Buddhism to everyday life . . . 100 snack-size Zen activities you can do daily to add more calm to your life ― Daily Telegraph

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  Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

  Rs. 2,390.00
  

  or 3 X Rs.796.67 with

  Ken Auletta

   

  “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

   

  “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

   

  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

   

  “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  Buyology: Truth and Lies About Why We Buy

  Rs. 3,290.00
  

  or 3 X Rs.1,096.67 with

  Martin Lindstrom

   

  • NEW YORK TIMES BESTSELLER

   

  “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

   

  “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

   

  “Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

   

  “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

   

  “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
  

   

  “Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today

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  The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

  Rs. 3,690.00
  

  or 3 X Rs.1,230.00 with

  Robert Iger

   

  • #1 NEW YORK TIMES BESTSELLER
  • A SUNDAY TIMES BOOK OF THE YEAR 2019
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

   

  One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

   

  “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

   

  “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

   

  “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

   

  Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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  Alien Thinking: How to Bring Your Breakthrough Ideas to Life

  Rs. 3,790.00 Original price was: Rs. 3,790.00.Rs. 2,490.00Current price is: Rs. 2,490.00.
  

  or 3 X Rs.830.00 with

  Cyril Bouquet, Jean-Louis Barsoux & Michael Wade

   

  “Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”―Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

   

  “ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.”―Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit

   

  “Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”―Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

   

  “In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”―Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World

   

  “I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”―Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

   

  “ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”―Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS

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