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  Steve Jobs: The Exclusive Biography

  Rs. 2,690.00
  

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  Walter Isaacson

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
  • Goodreads Choice Award for History & Biography (2011)
  • Premio Know Square (2011)

   

  ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

   

  Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

   

  Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

   

  Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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  Alien Thinking: How to Bring Your Breakthrough Ideas to Life

  Rs. 3,790.00 Rs. 2,490.00
  

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  Cyril Bouquet, Jean-Louis Barsoux & Michael Wade

   

  “Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”―Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

   

  “ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.”―Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit

   

  “Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”―Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

   

  “In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”―Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World

   

  “I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”―Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

   

  “ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”―Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS

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  The Artist’s Way

  Rs. 3,490.00
  

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  Julia Cameron

   

  “The Artist’s Way” is a best-selling book by Julia Cameron that has helped millions of people tap into their creativity and unlock their artistic potential. Through a 12-week program, Cameron offers practical tools, exercises, and techniques to help readers overcome creative blocks, unleash their imagination, and reignite their artistic passion. This book is widely regarded as a classic in the field of creativity and has inspired countless artists, writers, musicians, and other creative individuals to overcome self-doubt, cultivate their creativity, and live a more fulfilling and authentic creative life.

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  How To Think: Understanding the Way We Decide, Remember and Make Sense of the World

  Rs. 4,290.00
  

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  John Paul Minda

   

  Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

   

  This book will get you thinking about thinking.

   

  We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

   

  In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

   

  Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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  Several Short Sentences About Writing

  Rs. 2,690.00
  

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  Verlyn Klinkenborg

   

  “Powerful . . . each sentence miraculously contains an idea or insight that lesser writers would have milked for several pages.” —Pittsburgh Post-Gazette

   

  “This is a very interesting little book about writing. Modest. Learned. Good-natured. Direct and sympathetic to its readers. You don’t even have to read it front to back (probably you couldn’t, anyway). You can just open it anywhere—as I did—and take away something useful.” —Richard Ford

   

  An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg.

   

  Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.

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  Around the World in 80 Books

  Rs. 2,690.00
  

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  David Damrosch

   

  ‘Restlessly curious, insightful, and quirky, David Damrosch is the perfect guide to a round-the-world adventure in reading’ — Stephen Greenblatt

   

  It is always a pleasure to talk about books with David Damrosch, who has read all of them, and he is so eloquent and understanding about them all — Orhan Pamuk

   

  A hymn to the unifying power of literature… Around the World in 80 Books takes us on a tour of the author’s global head, and while expanding our knowledge it enlarges our capacity for fellow-feeling — Peter Conrad ― Observer

   

  A transporting and illuminating voyage around the globe, told through eighty classic and modern books

   

  Inspired by Jules Verne’s hero Phileas Fogg, David Damrosch, chair of Harvard’s Department of Comparative Literature and founder of Harvard’s Institute for World Literature, set out to counter a pandemic’s restrictions on travel by exploring eighty exceptional books from around the globe. Following a literary itinerary from London to Venice, Tehran and points beyond, and via authors from Woolf and Dante to Nobel prizewinners Orhan Pamuk, Wole Soyinka, Mo Yan and Olga Tokarczuk, he explores how these works have shaped our idea of the world, and the ways the world bleeds into literature.

   

  To chart the expansive landscape of world literature today, Damrosch explores how writers live in two very different worlds: the world of their personal experience, and the world of books that have enabled great writers to give shape and meaning to their lives. In his literary cartography, Damrosch includes compelling contemporary works as well as perennial classics, hard-bitten crime fiction as well as haunting works of fantasy, and the formative tales that introduce us as children to the world we’re entering. Taken together, these eighty titles offer us fresh perspective on perennial problems, from the social consequences of epidemics to the rising inequality that Thomas More designed Utopia to combat and the patriarchal structures within and against which many of these books’ heroines have to struggle, from the work of Murasaki Shikibu a millennium ago to that of Margaret Atwood today.

   

  Around the World in 80 Books is a global invitation to look beyond ourselves and our surroundings, and to see our world and its literature in new ways.

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  Now You’re Talking: Human Conversation from the Neanderthals to Artificial Intelligence

  Rs. 3,390.00 Rs. 2,690.00
  

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  Trevor Cox

   

  “The spectrum of sounds humans emit are not only the lifeblood of conversation—they are central to our sense of who we are and where we come from. In his book Now You’re Talking, acoustic engineer and BBC radio presenter Trevor Cox zooms in on the basic mechanics of our vocal abilities, broadly surveys the ways our speaking voices define and reflect identity, and asks what it means when this most human quality can be replicated by computers.” —Psychology Today

   

  “A lucid look at the science behind human communication . . . The greatest takeaway from the book is the welcome thought that our best moments as human communicators are in ordinary conversations, ‘quotidian activity that allows knowledge about how to survive and thrive to be passed between us.’ There’s lots to ponder in Cox’s geekily entertaining exploration of how we acquire our voices and understand those of others.” —Kirkus Reviews

   

  “A lively, intelligent and persuasive history of speech.” —Laura Freeman, The Times

   

  “Illuminating . . . Cox knows how to make his subject sing.” —Sebastian Shakespeare, Daily Mail

   

  “Cox proves an affable guide, and his sharp history will give casual science buffs a lot to talk about.” —Publishers Weekly

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  MASTERY

  Rs. 3,190.00
  

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  Robert Greene

   

  The year’s surprise bestseller will doubtless appeal to all armchair megalomaniacs (Daily Mail)

   

   

  Beguiling … literate … fascinating … a wry primer for people who desperately want to be on top (People)

   

   

  Machiavelli has a new rival, and Sun-tzu had better watch his back (New York Times)

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  This is Marketing

  Rs. 3,890.00
  

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  Seth Godin

   

  #1 Wall Street Journal Bestseller & Instant New York Times Bestseller.

   

  Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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  Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

  Rs. 2,390.00
  

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  Ken Auletta

   

  “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

   

  “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

   

  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

   

  “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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