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This is Marketing

Rs. 3,890.00

or 3 installments of Rs.1,296.67 with

Seth Godin


#1 Wall Street Journal Bestseller & Instant New York Times Bestseller.


Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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About the Author

Seth Godin has walked this walk. He’s started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including TribesPurple CowLinchpinThe Dip, and This Is Marketing. He writes daily at, which is one of the most popular blogs in the world. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Book Specifications

Title: This is Marketing
Author: Seth Godin
Language: English
Binding: Paperback
Pages: 288
Weight: 353g
Published Year: 2018
Publisher: Portfolio Penguin
ISBN: 9780241370148
Dimensions: 15.3 x 2.1 x 23.4 cm
Print size: Please feel free to drop us a message.