Incognito: The Secret Lives of The Brain

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  Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving

  Rs. 2,990.00
  

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  Pavan Soni

   

  ‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com

   

  ‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor

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  Farmageddon: The True Cost Of Cheap Meat

  Rs. 2,590.00 Rs. 2,190.00
  

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  Philip Lymbery

   

  Lymbery brings to this essential subject the perspective of a seasoned campaigner – he is informed enough to be appalled, and moderate enough to persuade us to take responsibility for the system that feeds us ― Guardian Book of the Week

   

  This eye-opening book, urging a massive rethink of how we raise livestock and how we feed the world, deserves global recognition ― Hugh Fearnley-Whittingstall

   

  A devastating indictment of cheap meat and factory farming. Don’t turn away: it demands reading and deserves the widest possible audience ― Joanna Lumley

   

  This incredibly important book should be read by anyone who cares about people, the planet, and particularly, animals ― Jilly Cooper

   

  There’s no end to techno-idiocy in pursuit of profit. But far more concerning is Lymbery’s contention that the wastefulness of feeding human-edible plants and fish to animals is not just absurd but catastrophic. The main reason for hacking down the remaining South American forest is to grow soy to feed the pigs and chickens of China ― Evening Standard

   

  This meaty account makes a distinctive and important contribution, eschewing the narrowly domestic focus of many of its predecessors in favour of a global investigation … An engaging read – and it also gives a full enough picture of the situation in the UK to preclude any smugness on the part of the British reader. Anyone after a realistic account of our global food chain, and the changes necessary for a sustainable future, will find much to get their teeth into here ― Felicity Cloake, New Statesman

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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

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  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  The Splendid and the Vile: A Saga of Churchill, Family and Defiance During the Blitz

  Rs. 3,890.00 Rs. 2,990.00
  

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  Erik Larson

   

  • #1 New York Times Bestseller
  • Goodreads Choice Award Nominee for History & Biography (2020)

   

  ‘Fresh, fast and deeply moving … Larson’s deft portraits show the essential connection that words created between the powerful and the powerless, capturing the moments that defined life for millions struggling to survive the decisions of a few’ New York Times Book Review

   

  ‘If you want to look back at a really important part of history with fresh eyes, this is the book for you … Gripping and wonderful’ Alan Carr

   

  ‘There are countless books about World War II, but there’s only one Erik Larson … There are many things to admire about The Splendid and the Vile, but chief among them is Larson’s electric writing. The book reads like a novel, and even though everyone (hopefully) knows how the war ultimately ended, he keeps the reader turning the pages with his gripping prose.’ NPR

   

  ‘A particularly gripping read, written with bounce and brio. Larson pulls together vivid vignettes – some moving, some amusing, a few grim … A fine writer of narrative nonfiction history.’ Robbie Millen, Times

   

  ‘A captivating history of Churchill’s heroic year, with more than the usual emphasis on his intimates.’ Kirkus Reviews (starred review)

   

  ‘This book is peppered with eye-popping details … A deeply compelling work of history … Without resorting to heroism, it makes one long powerfully for real leadership’ Lit Hub

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  Grit: The Power of Passion and Perseverance

  Rs. 2,990.00 Rs. 2,490.00
  

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  Angela Duckworth

   

  • JP MORGAN’S BEST SUMMER READ OF 2016
  • New York Times bestseller
  • Goodreads Choice Award Nominee for Nonfiction (2016)

   

  In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

   

  “Grit delves into the personal ingredients of great success. It’s worth reading…the gist is that talent and skill are less valuable than effort.” —Andrew Ross Sorkin, The New York Times

   

  “It really isn’t talent but practice—along with passion—that makes perfect, explains psychologist Duckworth in this illuminating book. Inspiration for non-geniuses everywhere.” —People

   

  “[Have] no doubt: Grit is great. It’s a lucid, informative, and entertaining review of the research Angela has assiduously conducted over the past decade or so. The book also includes suggestions on how to develop grit, and how we can help support grit in others. There are few people who wouldn’t learn something from this book.” —Scientific American (blog)

   

  “Duckworth is the researcher most associated with the study and popularization of grit.  And yet what I like about her new book, Grit, is the way she is pulling away from the narrow, joyless intonations of that word, and pointing us beyond the way many schools are now teaching it…Most important, she notes that the quality of our longing matters.  Gritty people are resilient and hard working, sure.  But they also, she writes, know in a very, very deep way what it is they want.” —David Brooks, New York Times

   

  “Offers invaluable lessons to business leaders, parents, recruiters, and almost anyone who wishes to have a roadmap to achieve greater levels of success.” —Forbes

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  Entangled Life: How Fungi Make Our Worlds, Change Our Minds and Shape Our Futures

  Rs. 3,790.00 Rs. 2,990.00
  

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  Merlin Sheldrake

   

  Astonishing… It seems somehow to tip the natural world upside down ― Observer

   

  Riveting and surprising at every turn… A sensory as well as an intellectual pleasure ― New Statesman

   

  A true masterpiece, a thrilling and fascinating insight into the living world, beautifully written, entertaining, funny, and inspiring, while representing science carefully and responsibly. I hope and trust that it will become an instant classic — GEORGE MONBIOT

   

  A revelation… Sheldrake engages us in a miraculous web of connections, interactions and communication that changes the way we need to look at life, the planet and ourselves –– ISABELLA TREE, author of Wilding

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  How to Be a Math Magician

  Rs. 1,490.00
  

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  Aditi Singhal, Sudhir Singhal

   

  Mathematics is an integral part of our life but many of us think of it only as a subject to be studied in school or college. In this book, Aditi and Sudhir Singhal, renowned maths educators, demystify mathematical principles and outline fascinating, fun and easy-to-learn techniques to excel in this field. Divided into two parts, How to Be a Mathemagician is a double-sided book that packs twice the punch, with one section containing tricks and delightful activities, and the other stimulating problem-solving steps to simplify calculations, quirky maths facts and much more. Meant for all age groups— students, teachers and parents alike — How to Be a Mathemagician will make you fall in love with the world of numbers.

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

  Rs. 2,990.00
  

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  Erica Dhawan

   

  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  Open: How Collaboration and Curiosity Shaped Humankind

  Rs. 3,690.00 Rs. 2,890.00
  

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  Johan Norberg

   

  • AN ECONOMIST BOOK OF THE YEAR

   

  “No person or society is smart enough or wise enough or noble enough to solve the wicked problems of life by themselves. With clarity and grace, Johan Norberg reminds us that openness to things and ideas from others is the only route to well-being..” –Steven Pinker, author, Enlightenment Now

   

  “If we are to recover from the pandemic of 2020, the world needs openness more than ever: open minds, open hearts, open communications, open markets. Johan Norberg’s superb book demonstrates, with hundreds of examples, how openness has been the key to the success of our species over 10,000 years and is the secret of prosperity and peace today.” –Matt Ridley, author, The Rational Optimist

   

  “Johan Norberg has a great story to tell: how, throughout history, open societies have always closed down, but never for good. The tension between closed and open, between trading and tribalism drives both progress and reaction. Why are the virtues and benefits of openness always under threat? We can’t live without it, yet too often it seems that we can’t live with it either. Norberg has a powerful argument to give us insight and hope that man’s curiosity and imagination is unstoppable.” –Margaret Heffernan, author, Beyond Measure

   

  “Norberg reminds us that every great civilization has been destroyed by the end of openness. His essential book, then, is a timely reminder that the fate of our civilization rests on a defense of openness. Strongly recommended.” –Andrew Keen, author, The Internet Is Not The Answer

   

  Clear, colourful and convincing, marshalling evidence from a range of eras and civilisations. […] The author is often amusing as well as illuminating. ― The Economist

   

  Norberg has a strong case and he makes it with energy and charm. A pertinent book for grumpy times. ― The Times on Progress

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  Buyology: Truth and Lies About Why We Buy

  Rs. 3,290.00
  

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  Martin Lindstrom

   

  • NEW YORK TIMES BESTSELLER

   

  “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

   

  “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

   

  “Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

   

  “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

   

  “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
  

   

  “Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today

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