Incognito: The Secret Lives of The Brain

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  Buyology: Truth and Lies About Why We Buy

  Rs. 3,290.00
  

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  Martin Lindstrom

   

  • NEW YORK TIMES BESTSELLER

   

  “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

   

  “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

   

  “Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

   

  “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

   

  “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
  

   

  “Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today

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  Homo Deus: A Brief History of Tomorrow

  Rs. 3,290.00
  

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  Yuval Noah Harari

   

  **THE MILLION COPY BESTSELLER**

  NEW YORK TIMES BESTSELLER

  Wellcome Book Prize Nominee for Longlist (2017)

   

  “Homo Deus will shock you. It will entertain you. Above all, it will make you think in ways you had not thought before.” — Daniel Kahneman, author of Thinking Fast, and Slow

   

  “Thrilling to watch such a talented author trample so freely across so many disciplines… Harari’s skill lies in the way he tilts the prism in all these fields and looks at the world in different ways, providing fresh angles on what we thought we knew… scintillating.” — Financial Times

   

  “Spellbinding… This is a very intelligent book, full of sharp insights and mordant wit… It is a quirky and cool book, with a sliver of ice at its heart… It is hard to imagine anyone could read this book without getting an occasional, vertiginous thrill.” — Guardian

   

  “Harari is an intellectual magpie who has plucked theories and data from many disciplines – including philosophy, theology, computer science and biology – to produce a brilliantly original, thought-provoking and important study of where mankind is heading.” — Evening Standard (London)

   

  “I enjoyed reading about these topics not from another futurist but from a historian, contextualizing our current ways of thinking amid humanity’s long march–especially…with Harari’s ability to capsulize big ideas memorably and mingle them with a light, dry humor…Harari offers not just history lessons but a meta-history lesson.” — Washington Post

   

  “What elevates Harari above many chroniclers of our age is his exceptional clarity and focus.” — London Sunday Times

   

  “A remarkable book, full of insights and thoughtful reinterpretations of what we thought we knew about ourselves and our history.” — The Guardian

   

  “Provocative…the handiwork of a gifted thinker.” — Jennifer Senior, New York Times

   

  “[A] great book…not only alters the way you see the world after you’ve read it, it also casts the past in a different light. In Homo Deus, Yuval Noah Harari shows us where mankind is headed in an absolutely clear-sighted & accessible manner.” — Mail on Sunday

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  No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture

  Rs. 3,190.00 Original price was: Rs. 3,190.00.Rs. 2,390.00Current price is: Rs. 2,390.00.
  

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  Sarah Frier

   

  • Winner of the FT & McKinsey Business Book of the Year Award 2020
  • One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

   

  “Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times

   

  “No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR

   

  “Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times

   

  “If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020

   

  “Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter

   

  “With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

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  Rethinking Competitive Advantage: New Rules for the Digital Age

  Rs. 2,990.00
  

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  Ram Charan

   

  From the million-copy-bestselling author of Execution

   

  ‘The most influential consultant alive.’ —Fortune

   

  ‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review

   

  ‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes

   

  ‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.

   

  ‘One of the world’s most renowned management consultants and authors.’ —Fast Company

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  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

  Rs. 4,690.00 Original price was: Rs. 4,690.00.Rs. 4,390.00Current price is: Rs. 4,390.00.
  

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  James Clear

   

  Goodreads Choice Award Nominee for Nonfiction (2018)\

   

   Transform your life with James Clear’s “Atomic Habits,” a revolutionary guide to building better habits and breaking bad ones. Discover the power of small changes and incremental progress in achieving your goals, whether it’s in health, productivity, or personal development.

   

  Clear’s proven framework offers actionable strategies and practical tips for creating lasting habits that stick. Learn how to optimize your environment, master the art of habit stacking, and leverage the science of behavioral psychology to create positive change. With “Atomic Habits,” you’ll unlock the secrets to lasting transformation and unlock your full potential. Take the first step towards a better you – order your copy now and start building habits that lead to remarkable results.

   

  Atomic Habits is a step-by-step manual for changing routines . . . Inspiring real-life stories. — Books of the Month ― Financial Times

   

  You may have heard the key to habit formation is starting small. But you’ve likely never considered starting as small as James Clear suggests in his new book Atomic Habits. ― New York Times

   

  A supremely practical and useful book. James Clear distils the most fundamental information about habit formation, so you can accomplish more by focusing on less. — Mark Manson, author of The Subtle Art of Not Giving a F*ck

   

  James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones. — Adam Grant, author of Originals

   

  A special book that will change how you approach your day and live your life. — Ryan Holiday, author of The Obstacle is the Way

   

  If you are someone looking to gain some knowledge about creativity, happiness, health, productivity, picking this book is the right choice. [Clear’s] book is the proper blueprint that tells how to form some good habits, let go of your bad ones and what little changes one needs to bring to become better. And in case you thought it is all talk, let us tell you the book is packed with evidence-based strategies. Clear’s book actually has the potential to change a lot of things. ― Entrepreneur

   

  Illuminating . . . The attractive message . . . is that life doesn’t have to be a chore or a bore . . . The first move toward order might be a step as small as putting on your exercise clothes. ― Wall Street Journal

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  Alexander the Great by Philip Freeman

  Rs. 4,290.00
  

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  Philip Freeman

   

  • Society of Midland Authors Award Nominee for Biography (2012)

   

  “Freeman tells us about Alexander’s life like a novel—a remarkably interesting novel, to boot.” —Sarah Hann, The Saturday Evening Post

   

  “Fast-paced and dramatic, much like Alexander himself, this is a splendid introduction into one of the most dramatic true stories of history.” -Adrian Goldsworthy, author of Antony and Cleopatra

   

  “As racy and pacey as any novel. Here, in vivid and exciting detail, are all the familiar highlights of Alexander’s career…. Mr. Freeman’s ambition, he tells us in his introduction, was ‘to write a biography of Alexander that is first and foremost a story.’ It is one he splendidly fulfills…. A rollicking read.” -Tom Holland, The Wall Street Journal

   

  “Freeman does not hero worship Alexander, and does not paper over his subject’s many faults. At times, Alexander can seem like an almost mythic figure, but, as Freeman shows, he was all too human.” -Matthew Price, The Boston Globe

   

  “Lean, learned, and marked by good judgment on every page, Alexander the Great is also a roaring good yarn. Philip Freeman has the eye of someone who has walked in Alexander’s footsteps, and he writes with grace and wisdom.” -Barry Strauss, author of The Spartacus War and professor of history, Cornell University

   

  “The author’s love for his subject infuses this footnote-free narrative with an unfussy breeziness, and readers are sure to come away from Alexander’s story with an essential grasp of the details and understanding of his character.” -Kirkus Reviews

   

  “A well-written, chronological narrative that allows Alexander’s remarkable career and achievements to speak for themselves. . . Readers will appreciate this fine account of a man truly deserving of the title ‘Great.'” -Booklist

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  New Ideas from Dead Economists: The Introduction to Modern Economic Thought

  Rs. 2,490.00
  

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  Todd G. Buchholz

   

  “If you read only one economics book this year, read this one.” —Larry Summers, secretary of the Treasury under President Clinton, director of the National Economic Council under President Obama

   

  “Outstanding . . . fun to read.” —The Wall Street Journal

   

  An entertaining and widely-praised introduction to great economic thinkers throughout history, now in its fourth edition, with updates and commentary on the 2020 “great cessation,” Trump and Obama economic policies, the dominance of Amazon, and many other timely topics.

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  The Trouble with Europe: Why the EU isn’t Working, How It Can be Reformed, What Could Take its Place

  Rs. 2,990.00 Original price was: Rs. 2,990.00.Rs. 2,290.00Current price is: Rs. 2,290.00.
  

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  Roger Bootle

   

  • Winner of the Wolfson Economics Prize
  • One of The Week‘s Best Business Books of 2014

   

  “The Trouble with Europe by the respected economist Roger Bootle is ever so timely written in a faultlessly reasonable manner, this makes his criticisms about the EU even more powerful.”—The Times

   

  “An outstanding, grown-up account of the failures of the European Union. Bootle is certainly no little Englander, but his argument is calm, conversational, rigorous and – quite remarkably for an economist – entirely free of bafflegab. Engaging and absorbing, here is an eye-opening book that will inspire you to think through the issues clearly – without starting a saloon-bar brawl.”—The Telegraph

   

  ‘Here it is – a book for every faint-heart who thinks this country could never prosper outside the European Union. A timely and balanced analysis.’ —Boris Johnson, Prime Minister of UK

   

  ‘Few voters feel warmly about ever closer union; many would agree with Mr Bootle that this aspiration of the original Treaty of Rome should be formally ditched. The EU and the euro will get into trouble again—and the outcome next time could be even worse.’ —Economist

   

  ‘Roger Bootle perceptively analyzes what is wrong with the European Union as presently constituted, both politically and economically; what reforms are needed to make it wise for the UK to remain a member; and how we can most sensibly conduct ourselves outside the EU, should those reforms not be undertaken. It is essential background reading for any future in/out referendum.’—Rt Hon Nigel Lawson, former Chancellor of the Exchequer.

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  A Short History of Nearly Everything: A Journey through Space and Time

  Rs. 3,490.00
  

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  Bill Bryson

   

  • Best-Selling Popular Science book of the 21st Century
  • Samuel Johnson Prize for Non-Fiction Nominee (2004)
  •  EU Descartes Prize for science communication (2005)
  • J. A. Hollon palkinto Winner (2006)
  • The Aventis Prizes for Science Books for best general science book (2004)

   

  The ultimate eye-opening journey through time and space, A Short History of Nearly Everything is the biggest-selling popular science book of the 21st century and has sold over 2 million copies.

   

  ‘Truly impressive…It’s hard to imagine a better rough guide to science.’ Guardian

   

  ‘A travelogue of science, with a witty, engaging, and well-informed guide‘ The Times

   

  Mr Bryson has a natural gift for clear and vivid expression. I doubt that a better book for the layman about the findings of modern science has been written ― Sunday Telegraph

   

  A fascinating idea, and I can’t think of many writers, other than Bryson, who would do it this well. It’s the sort of book I would have devoured as a teenager. It might well turn unsuspecting young readers into scientists. And the famous, slightly cynical humour is always there ― Evening Standard

   

  A genuinely useful and readable book. There is a phenomenal amount of fascinating information packed between its covers … A thoroughly enjoyable, as well as educational, experience. Nobody who reads it will ever look at the world around them in the same way again ― Daily Express

   

  Of course, there are people much better qualified than Bill Bryson to attempt a project of this magnitude. None of them, however, can write fluent Brysonese, which, as pretty much the entire Western reading public now knows, is an appealing mixture of self-deprecation, wryness and punnery ― Spectator

   

  The very book I have been looking for most of my life… Bryson wears his knowledge with aplomb and a lot of very good jokes ― Daily Mail

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  How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need

  Rs. 2,990.00 Original price was: Rs. 2,990.00.Rs. 2,590.00Current price is: Rs. 2,590.00.
  

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  Bill Gates

   

  “I wrote this book because I don’t just see the problem of climate change; I also see the opportunity to solve it” – Bill Gates

   

  Gates’ book is compulsively readable. His ambition was to ‘cut through the noise’ and give consumers better tools for understanding what works, an ambition he meets admirably. It more than that, however. Gates can get an audience with anyone, can marshal almost limitless resources, and is dogged in the detail. The result – particularly in the wake of the Trump presidency – is thrilling — Emma Brockes ― The Guardian

   

  Of the many books I have come across recently making the case that climate change will be a catastrophe, but we can do something about it, this is the best … The relentless practicality of the book combined with Gates’s firm faith in innovation do not promote despair. He exudes optimism; things will get better, not least because, as John Lennon once sang, they can’t get no worse — Bryan Appleyard ― Sunday Times

   

  It is mostly concerned with solutions rather than problems. This already marks it out as something of an outlier within environmental literature… if you’re after an approachable book about what needs to happen next, this is a great place to start — Ed Conway ― The Times

   

  Bold but well argued … a compelling explanation of how the world can stop global warming by reducing greenhouse gas emissions effectively to zero… [Gates] is a serious and genuine force for good on climate change — Bob Ward ― Observer

   

  How to Avoid a Climate Disaster is clear, concise on a colossal subject, and intelligently holistic in its approach to the problem. — Adam Vaughan ― New Scientist

   

  It all makes for a meaty manifesto which Gates hopes can offer sufficient variety to appeal across political divides and “shift the conversation” away from the polarisation and misinformation that has clouded discussion about climate change up until now. — Martin Bentham ― Evening Standard

   

  Gates’s carefully packaged nuggets of information are not only easy to understand, but they aim to provide the reader with practical tools to engage with the density of climate change information … What Gates has achieved with his book is something rare in the swelling arena of popular climate literature. The Microsoft co-founder turned philanthropist has compiled a solutions-based strategy that is as informed on the commercial realities of scaling new technologies as it is on the environmental consequences of not doing so. — Daniel Murray ― The Business Post

   

  The most refreshing aspect of this book is its bracing mix of cold-eyed realism and number-crunched optimism … Ultimately [Gates’s] book is a primer on how to reorganise the global economy so that innovation focuses on the world’s gravest problems. It is a powerful reminder that if mankind is to get serious about tackling them, it must do more to harness the one natural resource available in infinite quantity-human ingenuity. ― Economist

   

  Gates plots out, in patient, simple prose, a pathway that would allow us to reduce carbon emissions from the current 51 billion tonnes a year to zero by 2050. — Thomas Jones ― London Review of Books

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