The AI Does Not Hate You

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  How To Think: Understanding the Way We Decide, Remember and Make Sense of the World

  Rs. 4,290.00
  

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  John Paul Minda

   

  Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

   

  This book will get you thinking about thinking.

   

  We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

   

  In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

   

  Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

  Rs. 2,990.00
  

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  Erica Dhawan

   

  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  The Big Nine: How The Tech Titans And Their Thinking Machines Could Warp Humanity

  Rs. 2,990.00
  

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  Amy Webb

   

  In The Big Nine, Amy Webb exposes how the current state of artificial intelligence (AI) is largely controlled by a handful of corporations, and how our data is being used without our control or oversight. She reveals the broken foundations of AI and the potential risks of unpredictable behavior. This book offers a strategy for changing course and liberating ourselves from powerful corporations and algorithmic decision-makers, providing a human-centered approach to shaping the future of AI.

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  Against All Odds: The IT Story Of India

  Rs. 3,890.00
  

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  S. Kris Gopalakrishnan, N. Dayasindhu, Krishnan Narayanan

   

  ‘Our IT industry has placed India on the global centre stage. This book captures the spirit of a confident India and is an inspiration for all of us. ANAND MAHINDRA Chairman, Mahindra Group

   

  The historic ascent of India’s IT sector can now be better understood thanks to Kris Gopalakrishnan’s research and compelling narrative. SATYA NADELLA Chairman and Chief Executive Officer, Microsoft

   

  This book is the first written-down history of IT in India. It is a seminal contribution to advancement of the research of technology historians and the success of entrepreneurs. NARAYANA MURTHY Founder, Infosys-

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  Einstein For Everyone : Real Science For Real People

  Rs. 1,990.00
  

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  Robert L. Piccioni

   

  “Einstein For Everyone: Real Science For Real People” by Robert L. Piccioni is a book that presents the concepts of Albert Einstein’s groundbreaking theories in a simple and accessible manner for readers of all backgrounds. It offers an introduction to Einstein’s ideas without requiring prior knowledge of complex physics or math, making it an engaging read for those interested in understanding the mysteries of the universe.

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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 2,690.00
  

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  Genome: The Autobiography of a Species in 23 Chapters

  Rs. 2,790.00
  

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  Matt Ridley

   

  “Genome: The Autobiography of a Species in 23 Chapters” is a fascinating book written by science writer Matt Ridley, exploring the human genome and the story of how it was sequenced. Through 23 chapters, each dedicated to a different chromosome, Ridley delves into the mysteries and complexities of human genetics, from the origins of life to the potential applications of genetic engineering. With his engaging style and deep knowledge of the subject, Ridley provides a captivating journey through the science of genetics and its impact on our understanding of ourselves and our world.

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  Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

  Rs. 2,390.00
  

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  Ken Auletta

   

  “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

   

  “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

   

  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

   

  “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power

  Rs. 4,690.00
  

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  Max Chafkin

   

  • A New York Times Notable Book 

   

  “Max Chafkin’s The Contrarian is much more than a consistently shocking biography of Peter Thiel, the most important investor in tech and a key supporter of the Donald Trump presidency. It’s also a disturbing history of Silicon Valley that will make you reconsider the ideological foundations of America’s relentless engine of creative destruction.”—Brad Stone, author of The Everything Store and Amazon Unbound

   

  “In writing a biography of Thiel, the deck was stacked against Max Chafkin . . . who daringly took to the task. His new book . . . charts the billionaire’s rise from his early days as a precocious chess champion who never quite fit in to a world-conquering tech visionary and political firebrand.” —Fortune, “The Best Books of 2021

   

  “Max Chafkin takes a deep dive into the life and history of billionaire entrepreneur and Silicon Valley whisperer Peter Thiel. . . . What’s striking to me about the book is the number of people who chose not to go on the record, out of fear of possible retaliation. A great read if you’re looking to understand the nuances of PayPal’s origin story and Thiel’s contributions to Trump’s 2016 election run.” —Yahoo Finance, “The Best Business Books We Read in 2021

   

  “A revealing portrait. . . . A savvy biography. . . . Chafkin deftly portrays his subject as a ‘calculating operator,’ ‘nihilist,’ and predator who has constructed an image ‘so compelling that it has come to obscure the man behind it.’ A brisk, well-researched life of an enigmatic billionaire.” —Kirkus

   

  “The Contrarian is a captivating, incisive, rigorously reported examination of Silicon Valley’s most mysterious and controversial powerbroker. Max Chafkin doesn’t just illuminate the life of Peter Thiel and the unsettling world he has created. With peerless authority, he tells the broader story of our age, showing us how Silicon Valley’s early utopianism was attacked from within, succumbing to largely unseen forces and giving rise to the darker, more dangerous world we inhabit today.” —Joshua Green, author of Devil’s Bargain

   

  “Whether you admire him or fear him, Peter Thiel’s influence has been undeniable. In this deeply reported and gripping biography, Max Chafkin reveals the lessons behind Thiel’s rise. It offers essential insights for anyone who wants to understand what Silicon Valley’s global ascendance has wrought—and it’s a really great read.” —Charles Duhigg, author of The Power of Habit and Smarter Faster Better

   

  “A judicious biography. . . . Unfailing diligent. . . . The Contrarian isn’t just about Thiel; it’s about Silicon Valley’s political coming-of-age, too.” —New York Times

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  Farmageddon: The True Cost Of Cheap Meat

  Rs. 2,590.00 Rs. 2,190.00
  

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  Philip Lymbery

   

  Lymbery brings to this essential subject the perspective of a seasoned campaigner – he is informed enough to be appalled, and moderate enough to persuade us to take responsibility for the system that feeds us ― Guardian Book of the Week

   

  This eye-opening book, urging a massive rethink of how we raise livestock and how we feed the world, deserves global recognition ― Hugh Fearnley-Whittingstall

   

  A devastating indictment of cheap meat and factory farming. Don’t turn away: it demands reading and deserves the widest possible audience ― Joanna Lumley

   

  This incredibly important book should be read by anyone who cares about people, the planet, and particularly, animals ― Jilly Cooper

   

  There’s no end to techno-idiocy in pursuit of profit. But far more concerning is Lymbery’s contention that the wastefulness of feeding human-edible plants and fish to animals is not just absurd but catastrophic. The main reason for hacking down the remaining South American forest is to grow soy to feed the pigs and chickens of China ― Evening Standard

   

  This meaty account makes a distinctive and important contribution, eschewing the narrowly domestic focus of many of its predecessors in favour of a global investigation … An engaging read – and it also gives a full enough picture of the situation in the UK to preclude any smugness on the part of the British reader. Anyone after a realistic account of our global food chain, and the changes necessary for a sustainable future, will find much to get their teeth into here ― Felicity Cloake, New Statesman

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