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THE DESIGN OF EVERYDAY THINGS
Rs. 4,490.00
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Don Norman

The ultimate guide to human-centered design, The Design of Everyday Things, highlights how product design can often fail to meet users’ needs and principles of cognitive psychology. From ambiguous controls to lack of feedback, this book identifies common design flaws and offers simple rules for good, usable design. By making things visible, leveraging natural relationships between function and control, and using constraints intelligently, products can guide users effortlessly to the right actions at the right time. This powerful primer explains why some products satisfy customers while others frustrate them, providing insights for designing user-friendly products.

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ஸ்டார்ட்-அப் பிசினஸில் சக்சஸ் / Startup Businessil Success
Rs. 1,690.00
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சதீஷ் கிருஷ்ணமூர்த்தி

எல்லோரிடமும் ஒரு ஸ்டார்ட்அப் கனவு இருக்கிறது. இதுவரை இல்லையென்றாலும் சுலபத்தில் வளர்த்துக்கொண்டுவிட முடியும்.

சவாலானது என்ன தெரியுமா? கனவை நகர்த்திச் சென்று நடைமுறைக்குக் கொண்டு வருவதும் அதை வெற்றி பெறச் செய்வதும்தான். இதற்கு அஞ்சியே பலர், ‘இதெல்லாம் சிலருக்குதான் சரிப்பட்டு வரும்’ என்று ஏக்கப் பெருமூச்சோடு தங்கள் கனவைக் கனவாகவே முடித்துக்கொண்டு விடுகிறார்கள். அவ்வாறு செய்யத் தேவையில்லை. துணிந்து திட்டத்தில் இறங்குங்கள் என்கிறது இந்நூல்.

என் ஸ்டார்ட்அப் வெற்றி பெறுமா என்பதை எப்படித் தெரிந்துகொள்வது? தெரிந்துகொண்டபிறகு என்ன செய்யவேண்டும்? முதலீட்டுக்கு எப்படி நிதி திரட்டுவது? பார்ட்னர் வைத்துக்கொள்ளவேண்டுமா அல்லது தனியாகவே ஆரம்பிக்கலாமா? எப்படி விளம்பரம் செய்வது? எப்படி வாடிக்கையாளர்களைப் பெறுவது? போட்டிகளை எப்படிச் சமாளிப்பது? பயணத்தைத் தொடங்கிய பிறகு படுகுழிகள் தென்பட்டால் என்ன செய்வது? திறமையாக நிர்வாகம் செய்வது எப்படி?

நிர்வாகவியல், மார்க்கெட்டிங் உள்ளிட்ட துறையில் நிபுணத்துவம் பெற்ற சதீஷ் கிருஷ்ணமூர்த்தியின் இந்நூல் ஸ்டார்ட்அப் உலகம் பற்றிய மிகச் சிறந்த அறிமுகத்தை எளிமையாக அளிக்கிறது.

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The Pathless Path: Imagining a New Story for Work and Life
Rs. 1,990.00
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Paul Millerd

Excerpts from the Book

“This is the trap of prestigious career paths. Instead of thinking about what you want to do with your life, you default to the options most admired by your peers.”

“If you have questioned your own path, or a nagging lack of intention in your choices you need this book. If you have felt a gradual loss of agency in your direction you need this book. You are in the grip of an invisible script that was not written for you.” – Kris Abdelmessih

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Economics: A User’s Guide
Rs. 3,190.00
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Ha-Joon Chang

Page turning… A fascinating, hurtling explanation of everything… You could use it as a primer, a reference book, a brief history; it is all these things… It reflects the urgent generosity of a thinker whose depth of understanding is matched by a desire to see us all understand… Ha-Joon Chang’s wealth is in his knowledge, perceptiveness, insight and vision. And he can’t give it away fast enough. It flies off him like the seeds of a dandelion — Zoe Williams ― The Guardian

Brilliant… Chang’s lightness of touch makes often dry subject matter very readable… The first section is a page-turning history, the second a call to arms about how to apply economics in the real world using simple, everyday examples ― Financial Times

What is economics? What can – and can’t – it explain about the world? Why does it matter? Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian.

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Framers: Human Advantage in an Age of Technology and Turmoil
Original price was: Rs. 3,990.00.Current price is: Rs. 2,990.00.
or 3 X Rs.996.67 with

Kenneth Cukier, Viktor Mayer-Schoenberger, Francis de Vericourt

A tightly written prescription for smart thinking… A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct ― Financial Times — 2021 Summer Books List

Whether you want to anticipate threats before they appear, reimagine old problems to find new solutions or just relax with a wonderfully stimulating and readable book, Framers has you covered. A simply wonderful reimagining of human ingenuity. It will teach you to see around corners ― Tim Harford, bestselling author of How To Make The World Add Up

Reveals how you can recognize the lenses that you’re applying … an important read — a steady hand for our turbulent times ― Adam Grant, #1 New York Times bestselling author of THINK AGAIN

Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too ― Annie Duke, best-selling author of THINKING IN BETS and former poker champion

Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges ― Aaron Levie, CEO of Box

Provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future ― Marc Benioff, chairman and CEO, Salesforce

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Bag It All
Rs. 1,490.00
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Lekhi Nina, Suman Chhabria Addepalli

“Bag It All” is a memoir by Lekhi Nina, sharing her journey from a small-town girl to a successful entrepreneur. The book offers insights into her personal and professional challenges, successes, and lessons learned. With candid anecdotes and motivational anecdotes, “Bag It All” inspires readers to pursue their dreams and overcome obstacles. Lekhi Nina’s story of resilience and determination makes this book a captivating read for those interested in entrepreneurship, personal development, and women’s empowerment.

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Psychology (50 ideas in 500 words)
Rs. 3,490.00
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Jeremy Stangroom

Psychology: 50 ideas in 500 words sheds light on these and other crucial questions by examining the ideas and work of fifty of the world’s greatest psychologists. From B. Br>f Skinner to Noam Chomsky, Sigmund Freud to Abraham maslow, this beautifully concise, richly informative little Book discusses the ideas and experiments that have defined the course of psychology as it has developed over the last 150 years.<Br>beginning with psychology iconic founders, wundt and William James, and concluding with features on contemporary psychiatrists, Aaron beck and Robin Murray, the guide is presented chronologically, giving readers a distinct sense of the development of psychology and a coherent overview of the field.

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For The Love Of Physics
Rs. 2,290.00
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Walter Lewin

In For the Love of Physics, beloved MIT professor Walter Lewin, whose riveting physics lectures made him a YouTube super-star, takes readers on a remarkably fun, inventive, and often wacky journey that brings the joys of physics to life.

“For the Love of Physics captures Walter Lewin’s extraordinary intellect, passion for physics, and brilliance as a teacher”—Bill Gates.

An engaging book for the Physics aficionado ‘For the Love of Physics: From the End of the Rainbow to the Edge of Time – A Journey Through the Wonders of Physics? by Walter Lewin is an engaging book which tries to explain the concepts of the subject in a unique and interactive manner.

We all go through physics exams and study its concepts, but have you ever wondered what these concepts actually mean to our race, to our planet and their importance for our existence? This takes you on a journey and explains you the physics behind every natural concept from Rainbows to the concept of time. This book is an engaging and entertaining attempt at explaining the different and difficult concepts of physics to a layman. Understand Physics in detail. Physics is indeed a beautiful subject with a great amount of concepts involved and complex theories that never cease to amaze us.
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The Power of Regret: How Looking Backward Moves Us Forward
Rs. 3,190.00
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Daniel H. Pink

An instant New York Times bestseller

Named a Best Book of 2022 by NPR and Financial Times

As featured in The Wall Street Journal and The Washington Post

“I love that Daniel Pink is taking on one of the best (and toughest) teachers in my life—regret. I’ve always known that regret deepened my connection to myself and to others, but now, thanks to Dan’s research and storytelling, I understand why. The idea of ‘no regrets’ doesn’t mean living with courage. It means living without reflection. The world needs this book and more reflection. Now.” —Brené Brown, Ph.D., New York Times bestselling author of Dare to Lead

“If you have long assumed that ‘no regrets’ is the way to live life, then this book is for you. The incomparably candid, clear, and concise Daniel Pink summarizes the latest science on looking backward on what could have been and shows how it can vault you forward to a happier, more productive, and principled life.” —Angela Duckworth, bestselling author of Grit

“This pragmatic guide to harnessing the power of the past…assembles an impressive array of research and includes some moving stories of people dealing with mistakes…readers looking to shake their shame should start here.” —Publishers Weekly

From the #1 New York Times–bestselling author of When and Drive, a new book about the transforming power of our most misunderstood yet potentially most valuable emotion: regret.

Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives.

Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the “no regrets” philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 15,000 people in 105 countries—he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live and how we can find a better path forward.

As he did in his bestsellers Drive, When, and A Whole New Mind, Pink lays out a dynamic new way of thinking about regret and frames his ideas in ways that are clear, accessible, and pragmatic. Packed with true stories of people’s regrets as well as practical takeaways for reimagining regret as a positive force, The Power of Regret shows how we can live richer, more engaged lives.
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