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Switch: How to Change Things When Change is Hard
Rs. 2,990.00 Original price was: Rs. 2,990.00.Rs. 2,790.00Current price is: Rs. 2,790.00.
Dan Heath & Chip Heath
- New York Times No. 1 Bestseller
“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal
“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram
“Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time
“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”—Business Week
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus
Only 1 left in stock
Change is hard. It doesn’t have to be.
We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
About the Authors
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
- Paperback : 320 pages
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“The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists
“A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review
“Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys
“Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut
“Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut
“This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science
“Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist
“Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times