Made in Future: A Story of Marketing, Media, and Content for our Times

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  Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Brad Stone

   

  ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

   

  ‘Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

   

  ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

   

  ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

   

  ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

   

  ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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  Influence: The Psychology of Persuasion (Expanded Edition)

  Rs. 4,290.00
  

  or 3 X Rs.1,430.00 with

  Robert B. Cialdini

   

  • New York Times bestseller

   

  “This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

   

  “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

   

  “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

   

  “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

  “Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

   

  “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

   

  “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

   

  “In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

   

  “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

  “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

   

  “Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

   

  “Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

   

  “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

   

  “Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

   

  “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

   

  “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

   

  “Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
  — Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

   

  “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

   

  “Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

  Rs. 2,990.00
  

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  Erica Dhawan

   

  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Original price was: Rs. 2,690.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

  or 3 X Rs.730.00 with

  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Money Master the Game: 7 Simple Steps to Financial Freedom

  Rs. 3,190.00
  

  or 3 X Rs.1,063.33 with

  Tony Robbins

   

  Multimillion-copy bestselling author of Awaken the Giant Within and Unlimited Power has created a new 7-step blueprint for securing financial freedom. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world – from Carl Icahn, to Warren Buffett, to Jack Bogle and Steve Forbes, Tony Robbins.

   

  Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts – making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams. Tony Robbins walks readers of every income level, through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order. It’s the book millions of people have been waiting for.

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  HDFC Bank 2.0: From Dawn to Digital

  Rs. 2,990.00 Original price was: Rs. 2,990.00.Rs. 2,690.00Current price is: Rs. 2,690.00.
  

  or 3 X Rs.896.67 with

  Tamal Bandyopadhyay

   

  “Tamal combines his financial knowledge, eye for detail, and an excellent storytelling style to create a vivid portrait of India’s most valued bank and its path to the future.” –NANDAN NILEKANI, Co-founder and Chairman of Infosys and Founding Chairman of UIDAI

   

  “Tamal has enthusiastically documented the epiphany that HDFC Bank’s leadership had in starting out on their digital journey. India is set for seismic changes to day-to-day banking over the next few years and banks who don’t commit to fully re-engineering their practice around becoming a technology company that delivers real-time, contextual banking experiences will wither on the vine. HDFC Bank has made a solid start on this journey, but the final chapter has not yet been written.” –BRETT KING, Founder, Moven and bestselling author of Bank 4.0

   

  The seeds of change were sown in September 2014, when HDFC Bank MD Aditya Puri went to Silicon Valley to meet the brightest tech minds in the world. By the time he got back, he knew exactly what needed to be done.

   

  It was time for a revolution. Instead of waiting to be disrupted by fintech companies, HDFC Bank went all out to disrupt itself, recasting its role and scope on a scale that has never been attempted before. In one of the biggest transformations ever undertaken in any business, HDFC Bank wants to become a platform facilitating a financial experience.

   

  Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank.

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  Tiny Habits: Why Starting Small Makes Lasting Change Easy

  Rs. 2,690.00
  

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  B J Fogg

   

  • New York Times Bestseller
  • As seen on the Today Show! As seen in CNBC, Time, Forbes, the Wall Street Journal, Mashable, Refinery29, Shape, Fatherly, Wired, Woman’s World, Popular Science, Success, Thrive Global, Huffington Post, TED Ideas, Lifehacker, and much, much more!
  • A USA Today 2020 Pick
  • A Business Insider Top Book for January 2020
  • An Amazon Best Book of January 2020

   

  On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg ― Robert Cialdini, author of ‘Persuasion’

   

  This book is a rare diamond in a vast market: a self-help book that actually helps. That’s because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions ― Rory Sutherland, Ogilvy VC and author of ‘Alchemy’

   

  BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t ― Robert Sutton, author of ‘The Asshole Survival Guide’

   

  Absolutely brilliant … a 5/5 book. Fantastic things in every paragraph, on every page of the book ― Chris Evans

   

  BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent ― Dr Rangan Chatterjee, author of Feel Better in 5

   

  “[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” –Tony Fadell, inventor of the iPod and Co-inventor of the iPhone

   

  “BJ Fogg’s ideas on self-change are uniquely relevant, approachable, and powerful. I can’t recommend this book highly enough.” –Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich

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  The Magic of Thinking Big: The true secret of success – how to earn more, lead fearlessly and live a happier life

  Rs. 2,290.00
  

  or 3 X Rs.763.33 with

  David J. Schwartz

   

  Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.

   

  ‘The How-to-do always come to the person who believes he can do it’ — Sunday Times

   

  “This book changed the way I look at the world, and will remain a powerful reminder of the great things that can be accomplished with the right attitude.” — David Rosage

   

  “I have to admit, I have read this book about 8 times. I make it a goal to read this book every six months because of the powerful influences that come from Dr. Schwartz.” — Brady Bunte

   

  “It’s a really nice book well crafted for the persons of any age. Sometimes you get stuck in your life and you reach a conclusion that there is no way out now. That’s where motivation comes to play you consider some phenomenal work that can inspire you and burn a light of hope deep inside your heart.” — Amit Mishra

   

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  Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

  Rs. 3,290.00
  

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  Robert T. Kiyosaki

   

  Audie Award for Business Information (2001)

   

   Unlock the secrets to financial independence and success with “Rich Dad Poor Dad” by Robert T. Kiyosaki.

   
  This timeless bestseller explores the starkly contrasting financial philosophies of two fathers – the author’s own “poor dad” and the father of his childhood friend, his “rich dad.” Discover invaluable lessons on how to think like the wealthy, invest wisely, and build a path to prosperity for yourself and your family. With practical insights and actionable advice, this book will revolutionize your mindset about money and empower you to take control of your financial future. Buy “Rich Dad Poor Dad” now and embark on a journey towards financial freedom!

   

  “Rich Dad Poor Dad is a starting point for anyone looking to gain control of their financial future.”  – USA TODAY

   

  “RICH DAD, POOR DAD is a starting point for anyone looking to gain control of their financial future USA TODAY Robert Kiyosaki’s work in education is powerful, profound, and life changing. I salute his efforts and recommend him highly” –Anthony Robbins

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  Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

  Rs. 2,890.00
  

  or 3 X Rs.963.33 with

  Donald Miller

   

  ‘Business Made Simple helped me grow my private practice into a thriving group practice in 3 months.’ –Carole Cullen, My Therapist, Inc.

   

  ‘Donald Miller’s Business Made Simple videos have ensured that I get a quick dose of smart, creative business advice every morning–no searching, no effort, just there and ready for me to consume!’ –Chrissy Wozniak, The Uncommon Ground Inc.

   

  ‘Business Made Simple starts my day with an idea that makes me money, saves me money, or helps me make better business decisions.’ –Grant Karst, BlueSky Financial Planning

   

  ‘The best part of waking up is not Folgers in my cup, it’s the simple tip from Donald Miller that grows my small business.’ –Lee Baker, uScore Soccer

   

  ‘Starting my day with Business Made Simple motivates me to be the best co-worker, leader, and performer I can be.’ –Deb Vigotsky, Hanover Insurance GroupInstagram and Twitter

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