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Tag: Marketing & Sales

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  • Deep Work: Rules for Focused Success in a Distracted World

    Rs. 2,390.00
    or 3 X Rs.796.67 with

    Cal Newport

     

    Goodreads Choice Award Nominee for Nonfiction (2016)

     

    “Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one.”―Seth Godin, author, Linchpin

     

    “Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality–not meaningless platitudes– on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career.”―Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

     

    “Do what you love and the money will follow’ sounds like great advice — until it’s time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for ‘passion’ can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further — offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.”―Daniel H. Pink, bestselling author of Drive and A Whole New Mind

     

    “This book changed my mind. It has moved me from ‘find your passion, so that you can be useful’ to ‘be useful so that you can find your passion.’ That is a big flip, but it’s more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide.”―Kevin Kelly, Senior Maverick, WIRED magazine

     

    “First book in years I read twice, to make sure I got it. Brilliant counter-intuitive career insights. Powerful new ideas that have already changed the way I think of my own career, and the advice I give others.”―Derek Sivers, founder, CD Baby

     

    “Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers.”―Publishers Weekly

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  • The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

    Rs. 4,690.00
    or 3 X Rs.1,563.33 with

    Tomothy Ferris

     

    New York Times bestseller 

     

    It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge ― Jack Canfield, co-creator Chicken Soup for the Soul

     

    The book that has caught the imagination of overworked America ― Sunday Telegraph

     

    This is a whole new ball game. Highly recommended. — Dr. Stewart D. Friedman, Adviser to Jack Welch and Former Vice President Al Gore on Work/Family Issues, Director of the Work/Life Integration Project, The Wharton School, University of Pennsylvania

     

    Stunning and amazing. From mini-retirements to outsourcing your life, it’s all here. Whether you’re a wage slave or a Fortune 500 CEO, this book will change your life!   — Phil Town, #1 New York Times Bestselling Author of “Rule #1

     

    The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it! — Michael E. Gerber, Founder & Chairman of E-Myth Worldwide and the World’s #1 Small Business Guru

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    The 48 Laws Of Power

    Rs. 5,190.00
    or 3 X Rs.1,730.00 with

    Robert Greene

     

    WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

     

    “Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” The New York Times

     

    “The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

     

    “Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

     

    “The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides….  a hopeful book that advocates freedom and creativity.” — Quartz

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    Body Language: How to Read Others’ Thoughts by Their Gestures

    Rs. 1,490.00
    or 3 X Rs.496.67 with

    Allan Pease

     

    International Bestseller

     

    Decrypting body language has been a fascinating subject for me. There are a number of different ‘theories’ for interpreting our common gestures. Allan Pease’s Body Language is book is a brief, well-organized and easy to understand guide book which contains the basics of non-verbal communication. With everything being explained from a practical standpoint, readers of any understanding of the subject could read the book quite easily. – Tharindu Dissanayake

     

     

    Many years ago, one of my martial arts instructors made his students read this book. At the end of the lesson he would set a chapter to read before we came back for next week’s lesson. Reading that chapter was not optional, because he would ask each student something about the homework chapter. We thought his fascination with the book was a little strange to begin with, but we quickly learned otherwise. We didn’t know it at the time, but our instructor was teaching us about situational awareness. Reading body language is a big part of situational awareness, and most instructors don’t have time (or the knowledge) to go into the fine details of the subject. This is a great book that everyone should read at least once in their lives, it’s easier to avoid trouble if you can read the moods of the people around you. – Beau Johnston

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  • Out of Stock

    The 80/20 Principle: The Secret to Achieving More with Less

    Rs. 2,590.00
    or 3 X Rs.863.33 with

    Richard Koch

     

    ‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

     

    Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

     

    Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

     

    “Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

     

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  • Out of Stock

    DotCom Secrets: The Underground Playbook

    Rs. 3,390.00
    or 3 X Rs.1,130.00 with

    Russell Brunson

     

    “I’ve underlined something on almost every page! I wish I wrote this book―it’s really that good!” –Jeff Walker, #1 New York Times bestselling author of Launch

     

    “This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC

     

    “You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

     

    Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

     

    DotCom Secrets is not just another “how-to” book on internet marketing.
    This book is not about getting more traffic to your website―yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.

     

    This book is not about increasing your conversions―yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

     

    Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

     

    What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them.

     

    In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

     

    Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

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  • Out of Stock

    Made in Future: A Story of Marketing, Media, and Content for our Times

    Rs. 2,490.00
    or 3 X Rs.830.00 with

    Prashant Kumar

     

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  • Out of Stock

    Alibaba’s World: How One Remarkable Chinese Company Is Changing the Face of Global Business

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Porter Erisman – Former Vice President, Alibaba

     

    • Selected as one of the Best Business Books of 2015 by the Wall Street Journal
    • THE INTERNATIONAL BESTSELLER

     

    ‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times

     

    ‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books

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  • Out of Stock

    The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

    Rs. 1,390.00
    or 3 X Rs.463.33 with

    Al Ries & Laura Ries

     

    The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense ― Independent

     

    “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”  –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

     

    “If you want to…lasso consumers and burn brand identity into their minds, read this book.”  –Advertising Annual 1999

     

    “Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” –Patrick M. Sullivan, CEO, SalesLogix

     

    “Indispensable to anyone seeking to build a business into a recognized brand.”  –Philip J. Romano, CEO, Romano Enterprises

     

    “Provides a worthwhile addition to the branding library. This book’s worth buying.” –Atlanta Business Chronicle

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  • Out of Stock

    The 10X Rule: The Only Difference Between Success and Failure

    Rs. 2,190.00
    or 3 X Rs.730.00 with

    Grant Cardone

     

    “Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books

     

    “If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

     

    “Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?

     

    “In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily

     

    “Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

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  • Out of Stock

    Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Colin Bryar & Bill Carr

     

    Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference. — Kim Scott, author of Radical Candor

     

    Jeff Bezos once told me that unlike Google or Apple, ‘Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.’ Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. — Tim O’Reilly, owner of O’Reilly Media

     

    For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world — Jason Kilar, CEO of WarnerMedia

     

    Rather than offering a dull catalog of the company’s 14 leadership principles and three implementation mechanisms, Mr. Bryar and Mr. Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. — New York Times

     

    Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. — Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

     

    Working Backwards should be read by anyone interested in the real thing -the principles, processes and practices of 21st century management and leadership. — Forbes Magazine

     

    Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times

     

    This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press

     

    Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon

     

    Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

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  • Out of Stock

    Shoe Dog: A Memoir by the Creator of Nike

    Rs. 2,490.00
    or 3 X Rs.830.00 with

    Phil Knight

     

    • Goodreads Choice Award Nominee for Memoir & Autobiography (2016)

     

    “A refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016

     

    “The best book I read last year. Phil is . . . a gifted storyteller.”—Warren Buffett

     

    “A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. Phil Knight takes us back to the Big Bang of the swoosh, recalls how he first begged and borrowed from reluctant banks, how he assembled a crew of eccentric but brilliant misfits, how they all worked together to build something unique and paradigm-changing. An inspiration for everyone with an unconventional dream.”—Michael Spence, Nobel-prize winning economist

     

    “An extraordinary memoir… one of the best stories of entrepreneurship I have ever read.”—Fareed Zakaria

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  • Out of Stock

    The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

    Rs. 3,690.00
    or 3 X Rs.1,230.00 with

    Robert Iger

     

    • #1 NEW YORK TIMES BESTSELLER
    • A SUNDAY TIMES BOOK OF THE YEAR 2019
    • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

     

    One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

     

    “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

     

    “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

     

    “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

     

    Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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  • Out of Stock

    Steve Jobs: The Exclusive Biography

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Walter Isaacson

     

    • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
    • Goodreads Choice Award for History & Biography (2011)
    • Premio Know Square (2011)

     

    ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

     

    Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

     

    Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

     

    Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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  • Out of Stock

    The Personal MBA: A World-Class Business Education in a Single Volume

    Rs. 3,490.00
    or 3 X Rs.1,163.33 with

    Josh Kaufman

     

    Audie Award Nominee, Business and Educational, 2013

     

    “File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
    Seth Godin, bestselling author, This Is Marketing

     

    This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University

     

    A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want

     

    I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.

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  • Out of Stock

    Digital Body Language: How to Build Trust and Connection, No Matter the Distance

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Erica Dhawan

     

    • An instant Wall Street Journal Bestseller

     

    ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

     

    Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

     

    “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

     

    “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

     

    “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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