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Tag: Marketing & Sales

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  • Alibaba’s World: How One Remarkable Chinese Company Is Changing the Face of Global Business

    Rs. 2,690.00

    Porter Erisman – Former Vice President, Alibaba

     

    • Selected as one of the Best Business Books of 2015 by the Wall Street Journal
    • THE INTERNATIONAL BESTSELLER

     

    ‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times

     

    ‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books

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  • Body Language: How to Read Others’ Thoughts by Their Gestures

    Rs. 1,490.00

    Allan Pease

     

    International Bestseller

     

    Decrypting body language has been a fascinating subject for me. There are a number of different ‘theories’ for interpreting our common gestures. Allan Pease’s Body Language is book is a brief, well-organized and easy to understand guide book which contains the basics of non-verbal communication. With everything being explained from a practical standpoint, readers of any understanding of the subject could read the book quite easily. – Tharindu Dissanayake

     

     

    Many years ago, one of my martial arts instructors made his students read this book. At the end of the lesson he would set a chapter to read before we came back for next week’s lesson. Reading that chapter was not optional, because he would ask each student something about the homework chapter. We thought his fascination with the book was a little strange to begin with, but we quickly learned otherwise. We didn’t know it at the time, but our instructor was teaching us about situational awareness. Reading body language is a big part of situational awareness, and most instructors don’t have time (or the knowledge) to go into the fine details of the subject. This is a great book that everyone should read at least once in their lives, it’s easier to avoid trouble if you can read the moods of the people around you. – Beau Johnston

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    Deep Work: Rules for Focused Success in a Distracted World

    Rs. 2,690.00

    Cal Newport

     

    Goodreads Choice Award Nominee for Nonfiction (2016)

     

    “Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one.”―Seth Godin, author, Linchpin

     

    “Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality–not meaningless platitudes– on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career.”―Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

     

    “Do what you love and the money will follow’ sounds like great advice — until it’s time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for ‘passion’ can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further — offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.”―Daniel H. Pink, bestselling author of Drive and A Whole New Mind

     

    “This book changed my mind. It has moved me from ‘find your passion, so that you can be useful’ to ‘be useful so that you can find your passion.’ That is a big flip, but it’s more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide.”―Kevin Kelly, Senior Maverick, WIRED magazine

     

    “First book in years I read twice, to make sure I got it. Brilliant counter-intuitive career insights. Powerful new ideas that have already changed the way I think of my own career, and the advice I give others.”―Derek Sivers, founder, CD Baby

     

    “Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers.”―Publishers Weekly

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  • Digital Body Language: How to Build Trust and Connection, No Matter the Distance

    Rs. 2,990.00

    Erica Dhawan

     

    • An instant Wall Street Journal Bestseller

     

    ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

     

    Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

     

    “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

     

    “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

     

    “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  • Steve Jobs: The Exclusive Biography

    Rs. 2,690.00

    Walter Isaacson

     

    • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
    • Goodreads Choice Award for History & Biography (2011)
    • Premio Know Square (2011)

     

    ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

     

    Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

     

    Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

     

    Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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  • The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

    Rs. 3,990.00

    Tomothy Ferris

     

    New York Times bestseller 

     

    It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge ― Jack Canfield, co-creator Chicken Soup for the Soul

     

    The book that has caught the imagination of overworked America ― Sunday Telegraph

     

    This is a whole new ball game. Highly recommended. — Dr. Stewart D. Friedman, Adviser to Jack Welch and Former Vice President Al Gore on Work/Family Issues, Director of the Work/Life Integration Project, The Wharton School, University of Pennsylvania

     

    Stunning and amazing. From mini-retirements to outsourcing your life, it’s all here. Whether you’re a wage slave or a Fortune 500 CEO, this book will change your life!   — Phil Town, #1 New York Times Bestselling Author of “Rule #1

     

    The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it! — Michael E. Gerber, Founder & Chairman of E-Myth Worldwide and the World’s #1 Small Business Guru

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  • The 48 Laws Of Power

    Rs. 2,790.00

    Robert Greene

     

    WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

     

    “Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” The New York Times

     

    “The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

     

    “Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

     

    “The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides….  a hopeful book that advocates freedom and creativity.” — Quartz

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  • The 80/20 Principle: The Secret to Achieving More with Less

    Rs. 1,990.00

    Richard Koch

     

    ‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

     

    Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

     

    Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

     

    “Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

     

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  • The Personal MBA: A World-Class Business Education in a Single Volume

    Rs. 2,590.00

    Josh Kaufman

     

    Audie Award Nominee, Business and Educational, 2013

     

    “File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
    Seth Godin, bestselling author, This Is Marketing

     

    This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University

     

    A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want

     

    I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.

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  • The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

    Rs. 2,890.00

    Robert Iger

     

    • #1 NEW YORK TIMES BESTSELLER
    • A SUNDAY TIMES BOOK OF THE YEAR 2019
    • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

     

    One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

     

    “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

     

    “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

     

    “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

     

    Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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