Strategy Safari: A Guided Tour Through the Wilds of Strategic Management

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Original price was: Rs. 2,690.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

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  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

  Rs. 3,490.00
  

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  Brad Stone

   

  ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

   

  ‘Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

   

  ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

   

  ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

   

  ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

   

  ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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  Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

  Rs. 2,790.00
  

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  Donald Miller

   

  ‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant

   

  ‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital

   

  ‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder

   

  ‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC

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  Into the Minds of Warren Buffett and Charlie Munger

  Rs. 2,490.00
  

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  Daniel Pecaut with Corey Wrenn

   

  A Remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders.

   

  “Seasoned investors, as well as Buffett fans, will find plenty of value in this storehouse of financial counsel. A rare view into the mind of Warren Buffett.” ―Kirkus Reviews

   

  “For 25 years, I have religiously read Daniel and Corey’s annual commentaries about Berkshire Hathaway. I know of no keener observers on what has made Berkshire such a wonderful wealth-builder. I also know of no investment firm that cares more about their clients than their firm, Pecaut and Company. You can’t help but learn valuable lessons by reading this book.” ―Jonathan Brandt, Research Analyst, Ruane, Cunniff & Goldfarb 

   

  “Since Buffett and Munger always expressed themselves candidly and clearly, once you’ve read Daniel and Corey’s copious notes, you’ll understand Berkshire’s extraordinary approach to investing. This book is a true gem.”  ―Jean-Marie Eveillard, Senior Adviser, First Eagle Investment Management

   

  “Having attended nearly every Berkshire Hathaway annual meeting since 1985, I know first-hand that these notes cover every base Buffett and Munger have touched. University of Berkshire Hathaway is a unique gateway inside these legendary meetings. This book will be a resource for generations.”  ―Daniel P. Boyle, President, Schwerin Boyle Capital Management

   

  “I’m impressed. I’ve attended quite a few Berkshire Hathaway shareholder meetings but this book filled in the gaps for those I haven’t attended and better still, it underscored any number of valuable insights Buffett and Munger have provided more than once. What’s more, because it covers so many years, it shows how they’ve learned and changed and how they haven’t been afraid to fess up to mistakes. All in all, a fascinating look at two extraordinary investors who unselfishly share their many talents and who educate by putting on a very entertaining show in Omaha every spring.”―Randy Cepuch, Author of A Weekend with Warren Buffett

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  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 3,490.00
  

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  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

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  Never Split the Difference: Negotiating as if Your Life Depended on It

  Rs. 3,290.00
  

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  Chris Voss

   

  THE HUGE INTERNATIONAL BESTSELLER

   

  ‘A business book you won’t be able to put down.’ —Fortune

   

  ‘Who better to learn [negotiation] from than Chris Voss, whose skills have saved lives and averted disaster?’ —Daily Mail

   

  ‘My pick for book of the year.’ —Forbes

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  The 10X Rule: The Only Difference Between Success and Failure

  Rs. 2,190.00
  

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  Grant Cardone

   

  “Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books

   

  “If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

   

  “Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?

   

  “In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily

   

  “Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

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  The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

  Rs. 1,390.00
  

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  Al Ries & Laura Ries

   

  The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense ― Independent

   

  “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”  –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

   

  “If you want to…lasso consumers and burn brand identity into their minds, read this book.”  –Advertising Annual 1999

   

  “Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” –Patrick M. Sullivan, CEO, SalesLogix

   

  “Indispensable to anyone seeking to build a business into a recognized brand.”  –Philip J. Romano, CEO, Romano Enterprises

   

  “Provides a worthwhile addition to the branding library. This book’s worth buying.” –Atlanta Business Chronicle

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  The 48 Laws Of Power

  Rs. 5,790.00
  

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  Robert Greene

   

  WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

   

  “Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times

   

  “The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

   

  “Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

   

  “The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides….  a hopeful book that advocates freedom and creativity.” — Quartz

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  The Snowball: Warren Buffett and the Business of Life

  Rs. 3,490.00
  

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  Alice Schroeder

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2008)
  • Amazon.com’s best business and investing book of the year 2008
  • The Washington Post Best Book of 2008
  • Financial Times Best Book of 2008
  • BusinessWeek Best Book of 2008
  • Publishers Weekly Best Book of 2008
  •  Gerald Loeb Award for distinguished business journalism 2009

   

  “The mandatory book to read in these treacherous times of financial crisis. . . . A thoughtful and intimate biography of the globe’s wisest investor.”—Forbes
  

   

  
  “Will mesmerize anyone interested in who Mr. Buffett is or how he got that way. The Snowball tells a fascinating story.”—New York Times

   

  “If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.”—Washington Post
  
  

   

  “Anyone who has been watching events unfold in recent months—which would be everyone—can now appreciate the wisdom of Buffett. . . . The most authoritative portrait of one of the most important American investors of our time.”—Los Angeles Times
  

   

  “Schroeder . . . has a meat-and-potatoes style that matches the homespun wisdom of her subject. . . . Now more than ever, Buffett’s emphasis on fundamentals seems like genius. It’s the perfect moment for a great book on an immensely inspiring capitalist.”—People, four stars

   

  “Schroeder . . . is well equipped to elucidate Buffett’s deals [and] Buffett’s life abounds with good stories.”—New Yorker

   

  “A penetrating and personal look at the Oracle of Omaha . . . An astute, and at times riveting, read—especially now.”—BusinessWeek
  

   

  “Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’ s massive authorized biography, The Snowball, provides some clues about how he’s done it.”—Financial Times

   

  “This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—Library Journal

   

  “An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle

   

  “Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times

   

  “Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News 

   

  “Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal

   

  “A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes

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