Alchemy: The Magic Of Original Thinking in A World Of Mind-Numbing Conformity
Rs. 4,390.00
Rory Sutherland
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Only 2 left in stock
Book Specifications
Binding: Paperback
Pages: 384
Published Year: 2021
Publisher: WH Allen
ISBN: 978-0753556528
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