Category: English Books
Showing 961–1020 of 1114 results
-
Brandvantage: A 12-Week Master Plan for Brand Leadership and Beyond
Rs. 2,990.00or 3 X Rs.996.67 with
Arvind Bhandari and Trupti Bhandari
‘I wish Brandvantage were around when I started my corporate journey decades ago! Arvind and Trupti, who punch in more than four decades of experience between them, have expertise in conceptualizing, creating, managing, nurturing, growing and curating some of the most iconic global and local brands. Brandvantage is a compendium of some of the most critical “hardware” and “software” every brand marketer, or indeed business person, needs. A must-read for every young marketer starting his or her starry-eyed journey to create a new brand icon or the seasoned one who takes a “pit stop” to refresh vital skill sets’ — Suresh Narayanan, chairman and managing director, Nestlé India
‘Learning is an ongoing process. Business schools start with the principles and learnings till the date of your course completion. Thereafter, one begins the journey of learnings from the experience of others combined with your own learnings. This book is a bridge between business school and your travels’ — Piyush Pandey, chief creative officer, Ogilvy Worldwide and executive chairman, Ogilvy India
‘Brandvantage is an easy-to-use guide that can help take your brand towards leadership in these hyper-competitive times. It very simply takes one through the process of brand building, from mining insights to targeting and developing communication to shaping a cult brand while staying agile and focused on the consumer. Real tips for today’s marketers’ — Lloyd Mathias, business strategist and senior marketer, HP Asia, Motorola and PepsiCo
‘A first-of-its-kind master guide which trains you on not just superlative brand management but also on elevating your leadership journey. A must-read for every aspiring and practising marketer’ — Shital Mehta, managing director, Lifestyle International
or 3 X Rs. 996.67 withRead more
-
The Grand Design: New Answers to the Ultimate Questions of Life
Rs. 2,690.00or 3 X Rs.896.67 withLeonard Mlodinow, Stephen Hawking
“The Grand Design” is a popular science book co-written by physicist Stephen Hawking and physicist and writer Leonard Mlodinow. The book explores the history of scientific understanding of the universe and presents a theory about the origins of the universe and the laws of physics that govern it, drawing on the latest scientific research and theories. It was published in 2010 and became a bestseller, popularizing complex scientific concepts for a general audience.
or 3 X Rs. 896.67 withRead more
-
Heart: A History
Original price was: Rs. 2,990.00.Rs. 2,490.00Current price is: Rs. 2,490.00.or 3 X Rs.830.00 withSandeep Jauhar
- A PBS NEWSHOUR-NEW YORK TIMES BOOK CLUB PICK
- A Mail on Sunday Book of the Year
- A Science Friday Best Science Book of 2018
- A Los Angeles Public Library Best Nonfiction Book of 2018
- Shortlisted for the 2019 Wellcome Book Prize
“The cardiologist Sandeep Jauhar has become a Dante of modern medicine, with his earlier memoirs, “Intern” (2008) and “Doctored” (2014), casting the progress from training to career as a path studded with suffering, indignity and ethical hazard. His latest book, “Heart: A History,” is something of a “Paradiso,” pointing to the field’s brightest and noblest stars while recognizing just how much darkness is still left in the firmament . . . Poignant and chattily erudite.” ―Laura Kolbe, The Wall Street Journal
“Sandeep Jauhar, a New York cardiologist and the author of two medical memoirs, has written a book of unusual depth and richness about a subject that concerns us all . . . Heart: A History is elegantly conceived and still more elegantly executed, with a narrative that flits effortlessly between medieval Persia and contemporary America, medical scholarship and personal anecdote . . . Jauhar writes with a vital, pulsating energy.” ―Thomas Morris, The Times Literary Supplement
“[Sandeep Jauhar’s] gripping new book, Heart a History, had me nearly as enthralled with this pulsating body part as [Jauhar] seems to be. The tone―a physician excited about his specialty―takes a sharp turn from his first two memoirs . . . Jauhar hooks the reader of Heart from the first few pages.” ―Randi Hutter Epstein, The New York Times Book Review
“This is both a history of surgical interventions to heal the heart, and a personal meditation on illness, family, loss, and living. [Jauhar], who has lost several family members to heart disease, takes time to examine both the work of doctors trying to fix hearts and the lives of people living with heart disease, for a book that is touching and ultimately, hopeful.” ―Los Angeles Public Library, “Best of 2018”
or 3 X Rs. 830.00 withRead more
-
Build: An Unorthodox Guide to Making Things Worth Making
Original price was: Rs. 3,890.00.Rs. 3,490.00Current price is: Rs. 3,490.00.or 3 X Rs.1,163.33 withTony Fadell
- New York Times
- Wall Street Journal
- USAToday Bestseller
“Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.” — Walter Isaacson, author and biographer of Steve Jobs, Albert Einstein, and Leonardo da Vinci
“Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun—and the most fascinating—memoir of curiosity and invention I’ve ever read.” — Malcolm Gladwell, host of the podcast Revisionist History and author of Outliers and Talking to Strangers
“Based on hard-won, real-life lessons as an entrepreneur, Tony Fadell’s Build delivers priceless advice for any young person who wants to build something great or change the world for the better. I wish I had this book when I was twenty-one.” — Ben Horowitz, founding partner of Andreessen Horowitz
“Insightful. Funny. Instructive. Unvarnished. In a book brimming with energy and enthusiasm, Tony Fadell, builder of epoch-defining products, draws on his experience with failure and accomplishment to coach you through every stage of your career.” — Joanna Hoffman, former vice president of marketing at General Magic and member of the original Macintosh team
“Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.” — Adam Grant, author of Think Again and host of the TED podcast WorkLife
or 3 X Rs. 1,163.33 withRead more
-
Don Quixote
Original price was: Rs. 3,490.00.Rs. 3,190.00Current price is: Rs. 3,190.00.or 3 X Rs.1,063.33 withCervantes
“Don Quixote” by Miguel de Cervantes is a groundbreaking novel that was originally published in two parts in 1605 and 1615. It is considered one of the most significant works in Spanish and worldwide literature, setting the foundation for the modern novel with its long, complex story, well-drawn characters, and social critique. The novel’s protagonist, Don Quixote, and his loyal squire, Sancho Panza, have become iconic figures in literature and popular culture, symbolizing idealistic dreamers who pursue their noble ideals despite the challenges they face. The novel’s enduring themes and symbols, such as the motif of “tilting at windmills,” continue to be referenced and studied today, making “Don Quixote” a timeless masterpiece.
“Don Quixote” has had a lasting impact on the literary world, as it is one of the most translated and published works after the Bible. Its satirical and humorous tone, along with its innovative narrative structure, have made it a landmark in Western European literature. Cervantes’ work is celebrated for its exploration of the human condition, the concept of reality versus illusion, and the power of imagination. With its memorable characters, engaging story, and enduring themes, “Don Quixote” continues to captivate readers and scholars alike, making it a seminal work in the history of literature.
or 3 X Rs. 1,063.33 withRead more
-
Multipliers: How the Best Leaders Make Everyone Smart
Rs. 2,790.00or 3 X Rs.930.00 withLiz Wiseman
A revised and updated edition of the bestselling book, “Multipliers” by Liz Wiseman, explores two distinct leadership styles – Diminishers and Multipliers. Diminishers drain intelligence and energy from their teams, while Multipliers amplify the smarts and capabilities of those around them. Through engaging case studies and practical tips, Wiseman identifies five disciplines that distinguish Multipliers from Diminishers, and shows how anyone can learn to become a Multiplier. With new examples and additional chapters, this book offers insights on how to harness the full potential of your team and achieve remarkable results in today’s challenging business environment. Discover the power of Multipliers and unlock the hidden potential in your organization.
or 3 X Rs. 930.00 withRead more
-
The Blind Watchmaker
Rs. 2,990.00or 3 X Rs.996.67 withRichard Dawkins
“The Blind Watchmaker” is a popular science book written by Richard Dawkins that presents arguments for the theory of evolution through natural selection. Dawkins uses the analogy of a blind watchmaker to explain how complex biological structures can arise through gradual, natural processes. The book is known for its clear and accessible writing style and has been influential in the field of evolutionary biology.
or 3 X Rs. 996.67 withRead more
-
Survival of the Friendliest : Understanding Our Origins and Rediscovering Our Common Humanity
Rs. 1,990.00or 3 X Rs.663.33 withBrian Hare, Vanessa Woods
“Survival of the Friendliest: Understanding Our Origins and Rediscovering Our Common Humanity” is a book by Brian Hare and Vanessa Woods that explores the concept of friendliness and its evolutionary importance. The book argues that friendliness has played a critical role in human evolution and that understanding its significance can help us build a better world. Hare and Woods draw on a range of research in genetics, anthropology, and psychology to support their ideas, and present a compelling case for the importance of cooperation, empathy, and kindness in human society.
or 3 X Rs. 663.33 withRead more
-
Skin in the Game: Hidden Asymmetries in Daily Life
Rs. 2,990.00or 3 X Rs.996.67 withNassim Nicholas Taleb
- The International Bestseller
- Goodreads Choice Award Nominee for Nonfiction (2018)
A thinker for uncertain times. . . If you want to better understand populism, Trump, Brexit and the anti-establishment backlash then Taleb, of no party or clique, is your man — Josh Glancy ― Sunday Times
A great iconoclast. . . Taleb, a Wall Street trader turned essayist, is a thinker touched by genius. . . The big picture he presents is powerfully argued and offers myriad policy implications — Matthew Syed ― The Times
The most prophetic voice of all . . . Taleb is a genuinely significant philosopher . . . someone who is able to change the way we view the structure of the world through the strength, originality and veracity of his ideas alone — John Gray ― GQ
Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans — specifically how we deal with the endemic risk in our all-too-finite existence — Dominic Lawson ― Sunday Times
The author of The Black Swan is back with a simple warning: don’t buy what your neighbour is selling unless he owns some too. The obvious application for this is investing, but Taleb has a much broader domain. In a kind of philosophical Freakonomics, he takes us from 5th-century wandering monks (banned by the church because they were too free) to Donald Trump (his imperfections showed he had skin in the game) — Rosamund Urwin ― Sunday Times Books of the Year
As always with Taleb, this is a fascinating set of ideas. And he’s right. People with skin in the game learn how the game works. Without it, they don’t — William Leith ― Evening Standard
or 3 X Rs. 996.67 withRead more
-
Build, Don’t Talk: Things You Wish You Were Taught in School
Rs. 1,690.00or 3 X Rs.563.33 withRaj Shamani
School taught us specific subjects, like maths and history.
But we weren’t taught:
How to sell
Or how to build relationships
Or how to negotiate
Or how to take care of our mental health
Or how to network
Or how to deal with personal financeThese most important situations we face as adults were never discussed with us when we were students. We weren’t taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren’t dumb, we just don’t know how to work the system.
Your school taught you how to run in the race; it didn’t teach you how to win. And that’s what this book is for. To help you win the race. Packed with useful advice gleaned from his own journey as an entrepreneur and content creator, this book by Raj Shamani is a must-read.
or 3 X Rs. 563.33 withRead more
-
AMBUJA STORY: How a Group of Ordinary Men Created an Extraordinary Company
Rs. 3,990.00or 3 X Rs.1,330.00 withNarotam Sekhsaria
Winner of the 2022 Tata Literature Live! Business Book Award,
The Ambuja Story is a tale of grit, determination, and success. Told by Narotam Sekhsaria, a cotton trader turned industrialist, this unique case study breaks stereotypes about the cement industry. From starting Ambuja Cement with no prior knowledge to creating one of the most successful cement companies in the world, Sekhsaria’s story is a testament to his vision, integrity, and community development efforts. This book provides a new perspective on business and life, inspiring the next generation of entrepreneurs to achieve greater heights
or 3 X Rs. 1,330.00 withRead more
-
The Gifts of Imperfection
Rs. 3,490.00or 3 X Rs.1,163.33 withBrené Brown
The 10th-anniversary edition of Brené Brown’s #1 New York Times bestseller,
“The Gifts of Imperfection,” is now available in hardback with a new foreword and tools to make the work your own. Brown, a social scientist and trusted friend, has sold over 2 million copies of the book in 35 languages worldwide. The book offers ten guideposts to wholehearted living, helping readers understand practices for positive change while navigating unattainable expectations. Brown invites readers to join a grassroots revolution of authenticity and worthiness, declaring that “My story matters because I matter.”
or 3 X Rs. 1,163.33 withRead more
-
How Fascism Works: The Politics of Us and Them
Rs. 3,290.00or 3 X Rs.1,096.67 withJason Stanley
- NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE
“By placing Trump in transnational and transhistorical perspective, Stanley sees patterns that others miss. . . . Stanley’s comparative perspective is particularly effective in illustrating how fascists use fears of sexual violence. . . . By calling Trump a ‘fascist’—a word that strikes many Americans as alien and extreme—Stanley is trying to spark public alarm. He doesn’t want Americans to respond to Trump’s racist, authoritarian offensives by moving their moral goal posts. The greater danger, he suggests, isn’t hyperbole, it’s normalization.”—The New York Times Book Review (Editors’ Choice)
“Jason Stanley’s staggering analysis has only grown in importance since the release of How Fascism Works in 2018. It is one of the defining books of the decade.”—Elizabeth Hinton, author of From the War on Poverty to the War on Crime
Fascist politics are running rampant in America today—and spreading around the world. A Yale philosopher identifies the ten pillars of fascist politics, and charts their horrifying rise and deep history.
As the child of refugees of World War II Europe and a renowned philosopher and scholar of propaganda, Jason Stanley has a deep understanding of how democratic societies can be vulnerable to fascism: Nations don’t have to be fascist to suffer from fascist politics. In fact, fascism’s roots have been present in the United States for more than a century. Alarmed by the pervasive rise of fascist tactics both at home and around the globe, Stanley focuses here on the structures that unite them, laying out and analyzing the ten pillars of fascist politics—the language and beliefs that separate people into an “us” and a “them.” He knits together reflections on history, philosophy, sociology, and critical race theory with stories from contemporary Hungary, Poland, India, Myanmar, and the United States, among other nations.
He makes clear the immense danger of underestimating the cumulative power of these tactics, which include exploiting a mythic version of a nation’s past; propaganda that twists the language of democratic ideals against themselves; anti-intellectualism directed against universities and experts; law and order politics predicated on the assumption that members of minority groups are criminals; and fierce attacks on labor groups and welfare. These mechanisms all build on one another, creating and reinforcing divisions and shaping a society vulnerable to the appeals of authoritarian leadership.
By uncovering disturbing patterns that are as prevalent today as ever, Stanley reveals that the stuff of politics—charged by rhetoric and myth—can quickly become policy and reality. Only by recognizing fascists politics, he argues, may we resist its most harmful effects and return to democratic ideals.
“With unsettling insight and disturbing clarity, How Fascism Works is an essential guidebook to our current national dilemma of democracy vs. authoritarianism.”—William Jelani Cobb, author of The Substance of Hope
or 3 X Rs. 1,096.67 withRead more
-
The Art of Public Speaking
Rs. 2,490.00or 3 X Rs.830.00 withDale Carnegie, J. Berg Esenwein
Successful public speaking involves a variety of essential skills, including precision, concentration, and efficiency in pace, tone, and emphasis. In Dale Carnegie and Joseph Berg Esenwein’s comprehensive guide to the subject, the information and techniques remain timeless. Carnegie also provides key questions and exercises at the end of the chapters to further help you make clear presentations and get your point across. Learn:
- How to conquer monotony, one of the most common faults of speakers
- Why and when to use force
- How you can make suggestions effectively
- How to test the strength of an argument
- And much more
Readers have relied on this invaluable book for more than a century to help them take their public speaking skills to the next level. Whatever the occasion and reason for your speeches, Dale Carnegie can help you, too.
or 3 X Rs. 830.00 withRead more
-
The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier
Rs. 2,990.00or 3 X Rs.996.67 withFriederike Fabritius, Hans W. Hagemann
“The Leading Brain is the best integration of neuroscience and leadership that I have ever seen.”
–Dr. Jonathan Schooler, Neuroscientist and Professor at UC Santa Barbara“Combines neuroscience and leadership in a way that is both highly informative and fun. The Leading Brain covers a vast array of fascinating topics, such as habit formation, emotional regulation, intuition, and optimal decision making. There are tons of useful strategies in this book that you can apply to your life and your work right away!”
— Scott Barry Kaufman, co-author, Wired to Create: Unravelling the Mysteries of the Creative Mind“Breathtaking. It’s both a lecture on modern sciences and kind of a thriller. I’ve never read a book on management so fast.”
–Peter Gerber, CEO of Lufthansa Cargo“Really enjoyable and informative. Covers much of what I teach my students, that they must take command of their own psychological machinery to be successful in any endeavor. I hope to incorporate many of the lessons in my lectures and recommend the book to my students.”
–Ken Singer, Managing Director, Sutardja Center for Entrepreneurship and Technology, UC Berkeley“I very much like the approach to a complicated and much-misunderstood topic. I quickly gained confidence that I can understand, self-diagnose, and to some extent ‘hack’ my brain in order to improve my productivity, health and happiness. Hagemann and Fabritius have gathered or generated great analogies and stories that support a skillful demystification of brain science without dumbing it down.”
–Jeremy Clark, Director of Innovation Services at PARCor 3 X Rs. 996.67 withRead more
-
The Man Who Knew Infinity: A Life of Genius Ramanujan
Rs. 2,990.00or 3 X Rs.996.67 withRobert Kanigel
A moving and enlightening look at the unbelievable true story of how gifted prodigy Ramanujan stunned the scholars of Cambridge University and revolutionized mathematics.
In 1913, a young unschooled Indian clerk wrote a letter to G H Hardy, begging the preeminent English mathematician’s opinion on several ideas he had about numbers. Realizing the letter was the work of a genius, Hardy arranged for Srinivasa Ramanujan to come to England.
Thus began one of the most improbable and productive collaborations ever chronicled. With a passion for rich and evocative detail, Robert Kanigel takes us from the temples and slums of Madras to the courts and chapels of Cambridge University, where the devout Hindu Ramanujan, “the Prince of Intuition,” tested his brilliant theories alongside the sophisticated and eccentric Hardy, “the Apostle of Proof.”
or 3 X Rs. 996.67 withRead more
-
Sadhguru: More than a Life
Original price was: Rs. 1,890.00.Rs. 1,490.00Current price is: Rs. 1,490.00.or 3 X Rs.496.67 withArundhathi Subramaniam
An incisive, insightful, brutally honest book –Prahlad Kakar and filmmaker
‘Nothing less than a thriller. After the first page, I couldn’t put it down’ –Jerry Pinto, writer
‘A delicious read. Not to be missed’ –Satish Purohit, Life Positive
This is the extraordinary story of Jaggi Vasudev or Sadhguru a young agnostic who turned yogi, a wild motor cyclist who turned mystic, a sceptic who turned spiritual guide. It seeks to recreate the life journey of a man who combines rationality with mysticism, irreverence with compassion and deep self-knowledge with a contagious love of life. Pulsating with his razor-sharp intelligence and modern-day vocabulary, the book empowers you to explore your spiritual self and could well change your life.
or 3 X Rs. 496.67 withRead more
-
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
Rs. 2,290.00or 3 X Rs.763.33 withGain invaluable insights into the psychology of money with Morgan Housel’s “The Psychology of Money.” Delve into the complex relationship between our emotions, behaviors, and financial decisions, and learn how to cultivate a mindset that leads to lasting wealth and security.
Housel’s engaging narrative explores the psychological biases that influence our financial choices and offers practical advice for managing money effectively. Whether you’re a seasoned investor or just starting on your financial journey, this book provides timeless wisdom and actionable strategies for achieving financial success. Unlock the secrets to a healthier relationship with money, make smarter financial decisions, and build a more secure future for yourself and your loved ones. Order your copy of “The Psychology of Money” now and take control of your financial destiny
“The Psychology of Money is bursting with interesting ideas and practical takeaways. Quite simply, it is essential reading for anyone interested in being better with money. Everyone should own a copy.” ―James Clear, Author, millioncopy bestseller Atomic Habits
“Few people write about finance with the graceful clarity of Morgan Housel. The Psychology of Money is an essential read for anyone who wants to make wiser decisions or live a richer life.” ―Daniel H. Pink, #1 New York Times Bestselling Author of WHEN, TO SELL IS HUMAN, and DRIVE
“Morgan Housel is that rare writer who can translate complex concepts into gripping, easy-to-digest narrative. The Psychology of Money is a fast-paced, engaging read that will leave you with both the knowledge to understand why we make bad financial decisions and the tools to make better ones.” ―Annie Duke, Author, Thinking in Bets
“Morgan Housel is one of the brightest new lights among financial writers. He is accessible to everyone wanting to learn more about the psychology of money. I highly recommend this book.” ―James P. O’Shaughnessy, Author, What Works on Wall Street
“Housel’s observations often hit the daily double: they say things that haven’t been said before, and they make sense.” ―Howard Marks, Director and CoChairman, Oaktree Capital & Author, The Most Important Thing and Mastering the Market Cycle
or 3 X Rs. 763.33 withRead more
-
Storm in a Teacup: The Physics of Everyday Life
Rs. 2,490.00or 3 X Rs.830.00 withHelen Czerski
Storm in a Teacup: The Physics of Everyday Life” is a popular science book written by Helen Czerski. In this book, Czerski explores the fascinating physics behind everyday phenomena, from the science of bubbles, coffee stains, and popcorn to the principles of gravity, temperature, and electromagnetism. The book presents complex scientific concepts in an accessible and engaging manner, making it an enjoyable read for anyone curious about the physics that govern our everyday world.
or 3 X Rs. 830.00 withRead more
-
The Humans
Rs. 2,490.00or 3 X Rs.830.00 withMatt Haig
Matt Haig’s hilarious novel puts our species on the spot ― Guardian
A wonderfully funny, gripping and inventive novel. Like Kurt Vonnegut and Audrey Niffenegger, Haig uses the tropes of science fiction to explore and satirise concepts of free will, love, marriage, logic, immortality and mercy with elegance and poignancy ― The TimesGreat idea, great plot and superb comedy, especially from the alien’s puzzled analyses of primitive human ways ― Daily Mail
Matt Haig is a supreme talent and a writer to cherish, and The Humans is undoubtedly his magnum opus ― Guardian
A novel with an enormous heart, infused with a sense of gratitude for everything that makes us who we are — Charlotte Heathcote ― Daily Express
Haig’s unexpectedly raw tale of love, belonging, and peanut butter . . . Funny, clever and quite, quite lovely — Sam Baker ― Sunday Timesor 3 X Rs. 830.00 withRead more
-
The Language Instinct: How the Mind Creates Language
Rs. 2,790.00or 3 X Rs.930.00 withSteven Pinker
‘Dazzling… Pinker’s big idea is that language is an instinct…as innate to us as flying is to geese… Words can hardly do justice to the superlative range and liveliness of Pinker’s investigations’
– Independent‘A marvellously readable book… illuminates every facet of human language: its biological origin, its uniqueness to humanity, it acquisition by children, its grammatical structure, the production and perception of speech, the pathology of language disorders and the unstoppable evolution of languages and dialects’ – Nature
In this classic, the world’s expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America
or 3 X Rs. 930.00 withRead more
-
The Inventions, Researches, and Writings of Nikola Tesla
Rs. 2,990.00or 3 X Rs.996.67 withThomas Commerford Martin
Tesla is regarded as one of the top researchers and inventors in the field of electricity. There are 43 chapters in the book, the majority of which focus on various areas of research and discoveries by Tesla. The ideas and inventions are communicated in their unique ways, each of which establishes its position based on inherent value.
Tesla advanced past his contemporaries to the next stage while also extending and revolutionizing the work of his predecessors. The book has historical relevance since it reveals the breadth of Tesla’s early innovations in addition to demonstrating the depth of his thought and inventiveness.
This popular collectable is a must-have for all!
• An exhaustive collection of Tesla’s ground-breaking endeavours, studies, and creations
• Filled with an amazing sense of possibilities
• Comprises Tesla’s incredible research and writings
• Considered as the bible of every electrical engineer
• An insightful and fascinating read
or 3 X Rs. 996.67 withRead more
-
My Inventions, Autobiography of Nikola Tesla
Rs. 1,190.00or 3 X Rs.396.67 withNikola Tesla
One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.
or 3 X Rs. 396.67 withRead more
-
Alibaba: The House that Jack Ma Built
Rs. 3,290.00or 3 X Rs.1,096.67 withDuncan Clark
In just 15 years, Jack Ma, a former English teacher, founded Alibaba and turned it into the world’s second-largest Internet company. With a groundbreaking $25 billion IPO in 2014, Alibaba has transformed China’s e-commerce landscape and made Jack Ma an icon of the country’s private sector. Author Duncan Clark, with unprecedented access and insider knowledge, presents a compelling narrative of Alibaba’s rise, Jack Ma’s drive, and the company’s impact on China’s economy. He also explores Alibaba’s international expansion, political and social context, and its role in shaping China’s economic landscape.
or 3 X Rs. 1,096.67 withRead more
-
Einstein For Everyone : Real Science For Real People
Rs. 1,990.00or 3 X Rs.663.33 withRobert L. Piccioni
“Einstein For Everyone: Real Science For Real People” by Robert L. Piccioni is a book that presents the concepts of Albert Einstein’s groundbreaking theories in a simple and accessible manner for readers of all backgrounds. It offers an introduction to Einstein’s ideas without requiring prior knowledge of complex physics or math, making it an engaging read for those interested in understanding the mysteries of the universe.
or 3 X Rs. 663.33 withRead more
-
How To Read Numbers: A Guide To Statistics In The News
Rs. 2,990.00or 3 X Rs.996.67 withQC Chivers, David, Tom Chivers
A charming, practical and insightful guide. You might not even notice how much you’re learning – you’ll be too busy having fun
A vital plea to take statistics more seriously – the prose being as clear and elegant as the numbers
Reading this book is strongly correlated with not looking stupid. Highly recommended
An excellent guide to everyday statistics . . . the authors do a splendid job of stringing words together so smartly that even difficult concepts are explained and so understood with ease. [A] timely and lively book ― THE TIMES
Wonderfully written – incredibly readable. It should be made compulsory reading for everyone before they leave school
An erudite, enlightening guide to the numbers we read in the news – and why they are so often wrong. The authors make sense of dense material and offer engrossing insights into sampling bias, statistical significance and the dangers of believing the casual language used in newspapers ― INDEPENDENT
or 3 X Rs. 996.67 withRead more
-
For the Love of a Son: One Afghan Woman’s Quest for her Stolen Child
Rs. 1,790.00or 3 X Rs.596.67 withJean Sasson
From the time she was a little girl, Maryam rebelled against the terrible second-class existence that was her destiny as an Afghan woman.
She had witnessed the miserable fate of her grandmother and three aunts, and wished she had been born a boy. As a feisty teenager in Kabul, she was outraged when the Russians invaded her country. After she made a public show of defiance, she had to flee the country for her life.
A new life of freedom seemed within her grasp,but her father arranged a traditional marriage to a fellow Afghan, who turned out to be a violent man. Beaten, raped and abused, Maryam found joy in the birth of a baby son. But then her brutal husband stole him away far beyond his mother’s reach. For many long years she searched for her lost son, while civil war and Taliban oppression raged back home in Afghanistan.
Set against a landscape littered with tragic tales of horrific suffering, Jean Sasson, author of Princess, chronicles the story of one resolute but tormented woman determined to achieve freedom and equality with men.
or 3 X Rs. 596.67 withRead more
-
Run Rose Run
Rs. 2,290.00or 3 X Rs.763.33 withDolly Parton and James Patterson
- The global number one bestseller
A diverting duet . . . [Dolly Parton] is able to supply an authenticity in the details of the American music business . . . The autobiographical aspects of the novel are foregrounded: AnnieLee is as diminutive as Run Rose Run’s co-author, with a similarly sparky, self-deprecating character. ― Financial Times
AN ORIGINAL COLLABORATION BETWEEN THE BELOVED INTERNATIONAL SUPERSTAR AND THE WORLD’S #1 BESTSELLING THRILLER WRITER
Find a future. Lose a past.
She’s a star on the rise, singing about the hard life behind her.
She’s also on the run.
Nashville is where she’s come to claim her destiny.
It’s also where the darkness she’s fled might find her. And destroy her . . .
RUN ROSE RUN: a story glittering with danger and desire.
or 3 X Rs. 763.33 withRead more
-
The Art of Optimism: Your Competitive Edge
Original price was: Rs. 1,490.00.Rs. 1,290.00Current price is: Rs. 1,290.00.or 3 X Rs.430.00 withJim Stovall
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” —Winston Churchill.
Your Competitive Edge Optimism is your secret weapon in business and in life. It is custom-designed specifically for you and it is capable of bringing you everything you want. Optimism can overcome financial problems, physical disabilities and personal challenges
In Jim Stovall’s latest book, the Art of Optimism, he uses stories, studies and personal experience to illustrate how adopting an attitude of optimism can change your life.
Read this book and learn:
- How to fuel optimism
- How to find opportunity through optimism
- How to overcome negative circumstances
- How to maintain optimism in business and in life
- How optimism is your most important asset
- And much more!
or 3 X Rs. 430.00 withRead more
-
The Science of Money: How to Increase Your Income and Become Wealthy
Rs. 1,890.00or 3 X Rs.630.00 withIncrease your Income and become wealthy The topic of money – how to create it, invest it and spend it wisely – remains the most fascinating subject of discussion around the world.
Scores of books, articles, blog posts and videos have been created around it. But somehow there still seems to be confusion regarding wealth creation. There is so much “white noise” around this subject that most people either rely on chance for their fortunes or ignore the topic altogether.
The Science of Money is an attempt to dispel all myths related to the topic of making money and making it last. According to authors Brian Tracy and Dan Strutzel, there is a science of money just as there is the science of medicine, engineering, nutrition and the like. This book ends all confusion once and for all and presents in one comprehensive program the essential truths about money.
If you simply study the ideas in this program and apply them to your life and your business, you will become financially successful – as sure as tomorrow’s sunrise.
or 3 X Rs. 630.00 withRead more
-
The Story of Che Guevara
Rs. 2,890.00or 3 X Rs.963.33 withLucía Álvarez de Toledo
‘Lucía Álvarez de Toledo captures the essence of Che the man with a heart-warming and inspirational text … a most rewarding book, whose significance should not be underestimated’ ― Morning Star
An accessible biography of one of the most influential figures of recent times based on new, original research.
Che Guevara is something of a symbol in the West. But for the rest of the world he is different: a charismatic revolutionary who redrew the political map of Latin America and gave hope to those resisting colonialism everywhere. In The Story of Che Guevara Lucía Álvarez de Toledo follows Che from his birth in Rosario and his early years in his parent’s maté plantation, to his immortal motorcycle journeys across South America, his role at the heart of Castro’s new Cuban government, and through to the unforgiving jungle that formed the backdrop to his doomed campaigns in the Congo and Bolivia.
Based on interviews with Che’s family and those who knew him intimately, this is an accessible biography that concentrates on the man rather than the icon. With the political developments in Latin America in the twenty-first century, his influence can be seen to be even greater than it was during his lifetime and The Story of Che Guevara is a perfect introduction to an extraordinary man.
or 3 X Rs. 963.33 withRead more
-
Paris: The Memoir
Rs. 3,990.00or 3 X Rs.1,330.00 withParis Hilton
The shocking new celebrity memoir for 2023 revealing a true story of resilience in the face of trauma and rising above it all to success
Behind Paris Hilton’s meteoric rise from Upper West Side club kid to household name lies her self-proclaimed ‘superpower’ of ADHD and a hidden history that traumatized and defined her. Shocking, funny and surprisingly profound, Paris is the deeply personal memoir of the ultimate It Girl and a stunning inside view of a pop culture phenomenon.
or 3 X Rs. 1,330.00 withRead more
-
Right between the Ears: How to Use Brain
Rs. 2,990.00or 3 X Rs.996.67 withSandeep Dayal
“Right between the Ears: How to Use Brain” is a book written by Sandeep Dayal. In this book, Dayal explores the power of the human brain and provides practical strategies for optimizing its potential. Drawing on scientific research, psychology, and personal experiences, the author delves into topics such as mindset, cognitive biases, decision-making, memory, and creativity. “Right between the Ears” offers actionable insights and tools to help readers harness the full potential of their brain and enhance their cognitive abilities for personal and professional success.
or 3 X Rs. 996.67 withRead more
-
On the Origin of Evolution: Tracing ‘Darwin’s Dangerous Idea’ from Aristotle to DNA
Rs. 2,990.00or 3 X Rs.996.67 withJohn Gribbin, Mary Gribbin
“On the Origin of Evolution” by John and Mary Gribbin is a comprehensive book that traces the origins of evolutionary theory from Aristotle to modern-day genetics. The book examines how the concept of evolution has developed over time and how it has been shaped by new scientific discoveries. The authors explore the work of important figures in the history of evolutionary theory, including Charles Darwin, Alfred Russel Wallace, and Gregor Mendel. They also discuss the impact of genetics and DNA on our understanding of evolution. The book is a fascinating exploration of one of the most important ideas in science.
or 3 X Rs. 996.67 withRead more
-
Dragons of Eden: Speculations on the Evolution of Human Intelligence
Rs. 2,790.00or 3 X Rs.930.00 withCarl Sagan
“A history of the human brain from the big bang, fifteen billion years ago, to the day before yesterday . . . It’s a delight.”—The New York Times
“How can I persuade every intelligent person to read this important and elegant book? . . . He talks about all kinds of things: the why of the pain of human childbirth . . . the reason for sleeping and dreaming . . . chimpanzees taught to communicate in deaf and dumb language . . . the definition of death . . . cloning . . . computers . . . intelligent life on other planets. . . . Fascinating . . . delightful.”—The Boston Globe
“In some lost Eden where dragons ruled, the foundations of our intelligence were laid. . . . Carl Sagan takes us on a guided tour of that lost land. . . . Fascinating . . . entertaining . . . masterful.”—St. Louis Post-Dispatch
Dr. Carl Sagan takes us on a great reading adventure, offering his vivid and startling insight into the brain of man and beast, the origin of human intelligence, the function of our most haunting legends—and their amazing links to recent discoveries.
or 3 X Rs. 930.00 withRead more
-
Rationality: What It Is, Why It Seems Scarce, Why It Matters
Rs. 3,190.00or 3 X Rs.1,063.33 withSteven Pinker
- A TIMES BOOK OF THE YEAR 2021
Steven Pinker is among the best science writers in history, and with Rationality he applies his talents to one of the most important and misunderstood human abilities – tracking reality with a brain that was designed to do so under some circumstances but not others. If you’ve ever considered taking drugs to make yourself smarter, read Rationality instead. It’s cheaper, more entertaining, and more effective. — Jonathan Haidt, NYU-Stern School of Business and author of The Righteous Mind
In the twenty-first century, humanity is reaching new heights of scientific understanding – and at the same time appears to be losing its mind. How can a species that discovered vaccines for Covid-19 in less than a year produce so much fake news, quack cures and conspiracy theorizing?
In Rationality, Pinker rejects the cynical cliché that humans are simply an irrational species – cavemen out of time fatally cursed with biases, fallacies and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives and set the benchmarks for rationality itself. Instead, he explains, we think in ways that suit the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we have built up over millennia: logic, critical thinking, probability, causal inference, and decision-making under uncertainty. These tools are not a standard part of our educational curricula, and have never been presented clearly and entertainingly in a single book – until now.
Rationality matters. It leads to better choices in our lives and in the public sphere, and is the ultimate driver of social justice and moral progress. Brimming with insight and humour, Rationality will enlighten, inspire and empower.
or 3 X Rs. 1,063.33 withRead more
-
How I Raised Myself From Failure To Success In Selling
Rs. 1,990.00or 3 X Rs.663.33 withFrank Bettger
“How I Raised Myself from Failure to Success in Selling” is a bestselling self-help book by Frank Bettger, a renowned salesperson. It shares Bettger’s personal journey of overcoming failure and provides practical advice for improving sales skills and achieving success in the field of sales. Published in 1947, it has been widely recognized for its motivational and inspirational content.
or 3 X Rs. 663.33 withRead more
-
Elegant Defense: The Extraordinary New Science Of The Immune System
Rs. 2,990.00or 3 X Rs.996.67 withMatt Richtel
“A Elegant Defense: The Extraordinary New Science of the Immune System” by Matt Richtel is a captivating exploration of the immune system and its crucial role in protecting our bodies from illness and disease. Richtel weaves together personal stories of individuals facing health challenges with the history of scientific discoveries and breakthroughs in immunology. Through his extensive research and interviews with world-renowned scientists, he offers a comprehensive understanding of the immune system’s complexities, vulnerabilities, and resilience. This book is a remarkable blend of science and human interest, revealing the extraordinary potential of the immune system and the ongoing efforts to harness its power to improve human health.”
or 3 X Rs. 996.67 withRead more
-
The Female Brain
Rs. 3,190.00or 3 X Rs.1,063.33 withMD Brizendine, Louann
Finally, a satisfying answer to Freud’s question: what does a woman want? Louann Brizendine has done a great favour for every man who wants to understand the puzzling women in his life. A breezy and enlightening guide to women – and a must-read for men — Daniel Goleman, author of Emotional Intelligence
Why are women more verbal than men? Why do women remember details of fights that men can’t remember at all? Why do women tend to form deeper bonds with their female friends than men do with their male counterparts? These and other questions have stumped both sexes throughout the ages.
Now, pioneering neuropsychiatrist Louann Brizendine, M.D., brings together the latest findings to show how the unique structure of the female brain determines how women think, what they value, how they communicate, and who they love. While doing research as a medical student at Yale and then as a resident and faculty member at Harvard, Louann Brizendine discovered that almost all of the clinical data in existence on neurology, psychology, and neurobiology focused exclusively on males. In response to the overwhelming need for information on the female mind, Brizendine established the first clinic in the country to study and treat women’s brain function.
In The Female Brain, Dr. Brizendine distills all her findings and the latest information from the scientific community in a highly accessible book that educates women about their unique brain/body/behavior.
The result: women will come away from this book knowing that they have a lean, mean, communicating machine. Men will develop a serious case of brain envy.
or 3 X Rs. 1,063.33 withRead more
-
The Greatest Secret
Rs. 2,990.00or 3 X Rs.996.67 withRhonda Byrne
New York Times Bestseller
From Rhonda Byrne, the author of the worldwide phenomenon The Secret, comes The Greatest Secret—a long-awaited major new work that offers revelations and practices to end suffering and discover lasting happiness.
Ancient traditions knew that to hide a secret it should be put in plain sight, where no-one will think to look for it. Billions of people on our planet have searched—but few have discovered the truth. Those few are completely free from negativity and live in permanent peace and happiness.
For the rest of us, whether we realize it or not, we’ve been in search of this truth unceasingly every single day of our lives. What secret can possibly be so lifechanging? What single discovery offers a direct path to end suffering and to live a life of deep joy?
or 3 X Rs. 996.67 withRead more
-
Quiet: The Power of Introverts in a World That Can’t Stop Talking
Rs. 2,990.00or 3 X Rs.996.67 withSusan Cain
THIS BOOK WILL CHANGE HOW YOU SEE INTROVERTS – AND YOURSELF – FOREVER.
- A SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
- Goodreads Choice Award for Nonfiction (2012)
- Andrew Carnegie Medal Nominee for Nonfiction (Shortlist) (2015)
- Guardian First Book Award Nominee for Longlist (2012)
Marvellous. The most important book published for a decade — Lynne Truss ― Sunday Telegraph
Quiet is a very timely book, and Cain’s central thesis is fresh and important. Maybe the extrovert ideal is no longer as powerful as it was; perhaps it is time we all stopped to listen to the still, small voice of calm — Daisy Goodwin ― The Sunday Times
Susan Cain’s Quiet has sparked a quiet revolution. In our booming culture, hers is a still, small voice that punches above its weight. Perhaps rather than sitting back and asking people to speak up, managers and company leaders might lean forward and listen — Megan Walsh ― The Times
I can’t get Quiet out of my head. It is an important book – so persuasive and timely and heartfelt it should inevitably effect change in schools and offices — Jon Ronson ― The Guardian
A startling, important, and readable page-turner ― Naomi Wolf, author of The Beauty Myth
or 3 X Rs. 996.67 withRead more
-
Love In A Torn Land: One Woman’s Daring Escape from Iraq
Rs. 1,790.00or 3 X Rs.596.67 withJean Sasson
A very human look at the struggle of the Kurds in Iraq and one woman’s heroism. ― Booklist
In this incredible true love story, bestselling author Jean Sasson shares Joanna al-Askari’s personal journey of fear and fortitude through a Baghdad childhood and life as a Kurdish freedom fighter during the Iran-Iraq War. Inspiring and unforgettable, Love in a Torn Land shares Joanna’s passionate and unflagging determination to survive and fight—for love, life, and the freedom of her beloved Kurdistan.
or 3 X Rs. 596.67 withRead more
-
Jerusalem: The Biography
Rs. 5,490.00or 3 X Rs.1,830.00 withJerusalem is the universal city, the capital of two peoples, and the shrine of three faiths; it is the site of Judgement Day and the battlefield of today’s clash of civilisations. How did this small, remote town become the Holy City, the ‘centre of the world’ and now the key to peace in the Middle East? Drawing on new archives and a lifetime’s study, Simon Sebag Montefiore reveals this ever-changing city through the wars, love affairs and revelations of the men and women – kings, empresses, prophets, poets, saints, conquerors and whores – who created, destroyed, chronicled and believed in Jerusalem.
From King David to the twenty-first century, from the birth of Judaism, Christianity and Islam to the Israel-Palestine conflict, this is the epic history of 3,000 years of faith, slaughter, fanaticism and coexistence. This is how Jerusalem became Jerusalem and the only city that exists twice: in heaven and on earth.
or 3 X Rs. 1,830.00 withRead more
-
How To Think: Understanding the Way We Decide, Remember and Make Sense of the World
Rs. 4,290.00or 3 X Rs.1,430.00 withJohn Paul Minda
Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction
This book will get you thinking about thinking.
We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.
In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.
Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.
or 3 X Rs. 1,430.00 withRead more
-
On Writing Well
Rs. 3,290.00or 3 X Rs.1,096.67 withWilliam Zinsser
On Writing Well, a beloved classic celebrating its thirtieth anniversary, is a definitive volume on the art of writing nonfiction. Praised by the New York Times for its sound advice, clarity, and warmth of style, it is a bible for a generation of writers seeking guidance on clean, compelling prose. Written by William Zinsser, based on his course at Yale, this book offers fundamental principles and insights from a distinguished practitioner for anyone who wants to learn how to write or needs to write in their daily life. With over a million copies in print, On Writing Well remains a timeless and invaluable resource for writers and aspiring writers alike
or 3 X Rs. 1,096.67 withRead more
-
Flowers on the Path
Rs. 790.00or 3 X Rs.263.33 withA pragmatic mind may deem flowers unworthy of notice-devoid as they are of the nourishment and utility of fruit, leaf, bark and root. Yet these fragile and ephemeral blooms dare to flaunt the wonders of Nature. From heady fragrance to miraculous colours and intricate design, it is this spirited extravagance which draws, touches and inspires us in remarkable ways.
A motley bouquet, the articles that comprise Flowers on the Path offer insights from Sadhguru that spark you with their incisive clarity, delight you with humour, or even render you in profound stillness within. Whether the subject covers social issues and worldly affairs, individual challenges, or dimensions of the beyond, Sadhguru’s ability to delve to the root and look at life in all its totality is evident.or 3 X Rs. 263.33 withRead more
-
Weirdest Maths: At the Frontiers of Reason
Rs. 2,490.00or 3 X Rs.830.00 with -
Sam Walton: Made In America
Rs. 1,890.00or 3 X Rs.630.00 withSam Walton
“[A] wise and inspiring autobiography–Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.” — San Francisco Chronicle
“It’s a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it’s a story about believing in your idea even when maybe some other folks don’t, and about sticking to your guns.” — Sam Walton
“Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease.” — Detroit Free Press
Meet a genuine American folk hero cut from the homespun cloth of America’s heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure if his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style.
In a story rich with anecdotes and the “rules of the road” of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
or 3 X Rs. 630.00 withRead more
-
Age-Proof your Brain: Sharpen your Memory in 7 Days
Rs. 1,790.00or 3 X Rs.596.67 withTony Buzan
‘Age-proof Your Brain’, by multi-million copy bestselling author Tony Buzan, offers revolutionary new techniques to help you develop and maintain the agility of your mind. Packed with quick exercises, brain tools and fascinating facts, you can start to think quicker and remember things more easily in as little as 7 days.
Bestselling author Tony Buzan is back with a brilliant new book that offers simple and effective techniques to help you boost your memory and maximize your brain power in as little as a week. Full of fun and practical exercises, information bites and expert advice on nutrition and supplements, this book will change the way you think, forever!
- Improve memory and concentration
- Remember facts and figures with ease
- Understand concepts and think laterally
- Unlock the imagination
- Achieve more in less time
or 3 X Rs. 596.67 withRead more
-
Success Secrets of Amazon
Rs. 1,990.00or 3 X Rs.663.33 withSteve Anderson
Discover Jeff Bezos’ winning principles for business success as revealed in his personal letters to shareholders over 21 years. Unlocked for the first time, these success secrets from the world’s richest person and founder of Amazon offer a roadmap to achieve higher, faster results. Learn Bezos’ key lessons, mindset, principles, and steps to drive efficiency, productivity, and success in your own business. A must-read for business owners, executives, and leaders seeking to emulate Bezos’ strategies.
or 3 X Rs. 663.33 withRead more
-
Building Strong Brands
Rs. 2,990.00or 3 X Rs.996.67 withDavid Aaker
“Building Strong Brands” is a renowned branding book authored by David Aaker, a leading expert in the field of brand management. The book, first published in 1996, provides a comprehensive framework for creating, managing, and strengthening brands. Aaker’s insights, backed by real-world examples, cover topics such as brand equity, brand positioning, brand architecture, and brand extensions. The book has been widely recognized for its strategic approach to branding and its practical guidance for marketers, making it a seminal work in the field.
or 3 X Rs. 996.67 withRead more
-
An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
Rs. 3,990.00or 3 X Rs.1,330.00 withEd Yong
The Sunday Times Bestseller
‘Wonderful, mind-broadening… a journey to alternative realities as extraordinary as any you’ll find in science fiction’ — The Times, Book of the Week
‘Magnificent – an unbelievably immersive and mind-blowing account of how other animals experience our world‘ — Peter Wohlleben, author of The Hidden Life of Trees and The Inner Life of Animals
‘A delightful sensory experience: to see the world through the touch-vision of a scallop, to taste through the feet of a mosquito and hear through the feet of an elephant’ — Gaia Vince, author of Transcendence
‘A stunning achievement – steeped in science but suffused with magic’ — Siddhartha Mukherjee, author The Emperor of All Maladies
or 3 X Rs. 1,330.00 withRead more
-
Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
Original price was: Rs. 3,490.00.Rs. 3,290.00Current price is: Rs. 3,290.00.or 3 X Rs.1,096.67 withTien Tzuo
- SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR
- INNOVATION AND ENTREPRENEURSHIP AWARD
Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous — Nir Eyal ― author of Hooked: How to Build Habit-Forming Products
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning
Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out — from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works — and how business leaders can prepare and prosper.
or 3 X Rs. 1,096.67 withRead more
-
Don’t Worry: 48 Lessons on Achieving Calm
Rs. 3,090.00or 3 X Rs.1,030.00 withShunmyo Masuno
Feel your everyday stresses melt away with 48 simple, accessible and achievable lessons in this beautiful mindfulness guide
From the renowned Bhuddist monk and million-copy bestselling author of Zen: The Art of Simple Living, Shunmyo Masuno
_________Learn to let go of stress, change how you worry, and improve your life for good with this invaluable companion for reducing anxiety and maintaining calm.
Shunmyo Masuno, Zen Buddhist Monk and million copy bestselling author of Zen: The Art of Simple Living, will teach you how to relieve the anxieties of everyday life in 48 vital, easy-to-achieve lessons.
With Don’t Worry, you will learn how to:
Focus on the here and now
Improve your most important relationships
Take a step back from your worries
Regain control of your thoughts
Learn ways to accept yourself as you areBy following these simple steps, you can enjoy a calmer, more relaxed, positive version of yourself.
or 3 X Rs. 1,030.00 withRead more
-
Immune (LEAD): stay healthy and take good care of your immune system
Rs. 2,990.00or 3 X Rs.996.67 withDr Servaas Bingé, David Shaw
“Immune” by Dr. Servaas Bingé is a guidebook on how to stay healthy by taking good care of your immune system. The book offers practical advice, backed by scientific research, on how to boost immunity and prevent illnesses. Written by a sports doctor and avid cyclist, “Immune” emphasizes the importance of a healthy lifestyle, including exercise, nutrition, and sleep, in strengthening the immune system. The book also provides tips on how to reduce stress and manage other factors that can weaken immunity. Overall, “Immune” is a comprehensive and accessible resource for anyone looking to improve their health and well-being.
or 3 X Rs. 996.67 withRead more
-
Fantastic Beasts and Where to Find Them: The Original Screenplay
Rs. 2,390.00or 3 X Rs.796.67 withJ. K. Rowling
J.K. Rowling invites you to explore a new era of the Wizarding World . .
When Magizoologist Newt Scamander arrives in New York, he intends his stay to be just a brief stopover. However, when his magical case is misplaced and some of Newt’s fantastic beasts escape, it spells trouble for everyone . .
.Inspired by the original Hogwart’s textbook by Newt Scamander, Fantastic Beasts and Where to Find Them: The Original screenplay marks the screenwriting debut of J.K. Rowling, author of the beloved and internationally bestselling Harry Potter books. A feat of imagination and featuring a cast of remarkable characters and magical creatures, this is epic adventure-packed storytelling at its very best.
Whether an existing fan or new to the wizarding world, this is a perfect addition for any film lover or reader’s bookshelf.
or 3 X Rs. 796.67 withRead more
-
Bitcoin For Everyone: How to Go From a Bitcoin Skeptic to a Blockchain Millionaire
Rs. 2,390.00or 3 X Rs.796.67 withJordan Fried
Jordan Fried, who has built some of the most valuable crypto companies in the world today and helped thousands of people get exposure to blockchain assets, pulls back the curtain to help you build wealth quickly and securely.
In this book you will learn how to not only take advantage of the wealth-building opportunities afforded by Bitcoin and blockchain technology, but also implement a long-term financial strategy to secure your future for yourself and your family.
In these pages, written in plain English and dressed up with exciting entrepreneurial stories, you will discover…
How to build Bitcoin into your investment portfolio in a way that is easy to understand
Strategies from the world’s most successful crypto founders and investors that you can model right away
How a simple process of investing regularly over time can yield outsize returns
The most common objections to investing in Bitcoin, and how you can profit while others worry
…and so much moreNo matter where you’re starting, how your financial picture looks today, or what your educational background, Bitcoin For Everyone will faithfully guide you into the profitable world of blockchain technology.
or 3 X Rs. 796.67 withRead more
-
The 6 Disciplines of Customer Experience
Rs. 1,990.00or 3 X Rs.663.33 withHarley Manning & Kerry Bodine
“The 6 Disciplines of Customer Experience” is a bestselling book by Harley Manning and Kerry Bodine, experts in customer experience. Published in 2015, it presents a comprehensive framework for improving customer experience through six key disciplines. The book offers practical insights and strategies for creating exceptional customer experiences, fostering loyalty, and driving business success. It is widely recognized as a valuable resource for organizations aiming to excel in today’s customer-centric marketplace.
or 3 X Rs. 663.33 withRead more
-
General Relativity The Theoretical Minimum: What you Need to Know to Start Doing Physics
Original price was: Rs. 6,490.00.Rs. 5,890.00Current price is: Rs. 5,890.00.or 3 X Rs.1,963.33 withLeonard Susskind and Andre Cabannes
The latest volume in The New York Times bestselling physics series explains Einstein’s masterpiece: the general theory of relativity
He taught us classical mechanics, quantum mechanics and special relativity. Now, physicist Leonard Susskind, assisted by a new collaborator, André Cabannes, returns to tackle Einstein’s general theory of relativity. Starting from the equivalence principle and covering the necessary mathematics of Riemannian spaces and tensor calculus, Susskind and Cabannes explain the link between gravity and geometry. They delve into black holes, establish Einstein field equations and solve them to describe gravity waves. The authors provide vivid explanations that, to borrow a phrase from Einstein himself, are as simple as possible (but no simpler).
An approachable yet rigorous introduction to one of the most important topics in physics, General Relativity is a must-read for anyone who wants a deeper knowledge of the universe’s real structure.
or 3 X Rs. 1,963.33 withRead more
-
Men Of Mathematics
Rs. 3,190.00or 3 X Rs.1,063.33 with
