Category
- Discounted Books
- English Book Bundles
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- Children Books
- English Books
- Current Affairs
- Military & Intelligence
- Short Stories
- Fiction
- Poetry
- Environment & Nature
- Science
- Medicine
- Linguistics
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Business & Management
- Creativity
- Economics
- Education & Research
- Health & Nutrition
- History
- Humor
- Love & Relationships
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Women Empowerment
- தமிழ் Books
- Book Bundles ( தமிழ் )
- சட்டம்
- இயற்கை
- கட்டுரை
- கணிதம்
- பயணக்குறிப்புகள்
- விவசாயம்
- அரசியல்
- ஆரோக்கியம்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- சினிமா
- கவிதைகள்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
Product categories
- Children Books
- Discounted Books
- English Book Bundles
- English Books
- (Auto)Biography & Memoir
- Atheism & Agnosticism
- Business & Management
- Creativity
- Current Affairs
- Economics
- Education & Research
- Environment & Nature
- Fiction
- Health & Nutrition
- History
- Humor
- Linguistics
- Love & Relationships
- Medicine
- Military & Intelligence
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Poetry
- Politics
- Psychology
- Religion & Spirituality
- Science
- Short Stories
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- War
- Women Empowerment
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- தமிழ் Books
- Book Bundles ( தமிழ் )
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- உளவியல்
- கட்டுரை
- கணிதம்
- கவிதைகள்
- காதல் மற்றும் உறவு
- குற்றம்
- குழந்தை வளர்ப்பு
- சட்டம்
- சமூகவியல்
- சினிமா
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பணம்
- பயணக்குறிப்புகள்
- புனைவு
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
- You cannot add "Alien Thinking: How to Bring Your Breakthrough Ideas to Life" to the cart because the product is out of stock.
Buyology: Truth and Lies About Why We Buy
Rs. 3,290.00
Martin Lindstrom
- NEW YORK TIMES BESTSELLER
“A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post
“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today
Out of stock
Notify me when stock available
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced—or turned off—by marketers’ relentless attempts to win our loyalty, our money, and our minds.
About the Author
New York Times and Wall Street Journal bestselling author Martin Lindstrom is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his first book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His latest book is Brandwashed (2011), a study of how branding affects us psychologically.
Book Specifications
Title: Buyology: How Everything We Believe About Why We Buy is Wrong
Author: Martin Lindstrom
Language: English
Binding: Paperback
Pages: 272
Published Year: 2008
Publisher: Currency
ISBN: 9780385523890
Dimensions: 5.2 x 0.7 x 8 inches
Print size: Please feel free to drop us a message.
Related products
-
My Inventions, Autobiography of Nikola Tesla
Rs. 1,190.00or 3 X Rs.396.67 withRead moreNikola Tesla
One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.
-
The Artist’s Way
Rs. 4,190.00or 3 X Rs.1,396.67 withRead moreJulia Cameron
“The Artist’s Way” is a best-selling book by Julia Cameron that has helped millions of people tap into their creativity and unlock their artistic potential. Through a 12-week program, Cameron offers practical tools, exercises, and techniques to help readers overcome creative blocks, unleash their imagination, and reignite their artistic passion. This book is widely regarded as a classic in the field of creativity and has inspired countless artists, writers, musicians, and other creative individuals to overcome self-doubt, cultivate their creativity, and live a more fulfilling and authentic creative life.
-
Around the World in 80 Books
Rs. 2,690.00or 3 X Rs.896.67 withRead moreDavid Damrosch
‘Restlessly curious, insightful, and quirky, David Damrosch is the perfect guide to a round-the-world adventure in reading’ — Stephen Greenblatt
It is always a pleasure to talk about books with David Damrosch, who has read all of them, and he is so eloquent and understanding about them all — Orhan Pamuk
A hymn to the unifying power of literature… Around the World in 80 Books takes us on a tour of the author’s global head, and while expanding our knowledge it enlarges our capacity for fellow-feeling — Peter Conrad ― Observer
A transporting and illuminating voyage around the globe, told through eighty classic and modern books
Inspired by Jules Verne’s hero Phileas Fogg, David Damrosch, chair of Harvard’s Department of Comparative Literature and founder of Harvard’s Institute for World Literature, set out to counter a pandemic’s restrictions on travel by exploring eighty exceptional books from around the globe. Following a literary itinerary from London to Venice, Tehran and points beyond, and via authors from Woolf and Dante to Nobel prizewinners Orhan Pamuk, Wole Soyinka, Mo Yan and Olga Tokarczuk, he explores how these works have shaped our idea of the world, and the ways the world bleeds into literature.
To chart the expansive landscape of world literature today, Damrosch explores how writers live in two very different worlds: the world of their personal experience, and the world of books that have enabled great writers to give shape and meaning to their lives. In his literary cartography, Damrosch includes compelling contemporary works as well as perennial classics, hard-bitten crime fiction as well as haunting works of fantasy, and the formative tales that introduce us as children to the world we’re entering. Taken together, these eighty titles offer us fresh perspective on perennial problems, from the social consequences of epidemics to the rising inequality that Thomas More designed Utopia to combat and the patriarchal structures within and against which many of these books’ heroines have to struggle, from the work of Murasaki Shikibu a millennium ago to that of Margaret Atwood today.
Around the World in 80 Books is a global invitation to look beyond ourselves and our surroundings, and to see our world and its literature in new ways.
-
MASTERY
Rs. 5,790.00or 3 X Rs.1,930.00 withAdd to cartRobert Greene
The year’s surprise bestseller will doubtless appeal to all armchair megalomaniacs (Daily Mail)
Beguiling … literate … fascinating … a wry primer for people who desperately want to be on top (People)
Machiavelli has a new rival, and Sun-tzu had better watch his back (New York Times)
-
This is Marketing: You Can’t Be Seen Until You Learn to See
Rs. 4,190.00or 3 X Rs.1,396.67 withRead moreSeth Godin
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller.
Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’
-
Age-Proof your Brain: Sharpen your Memory in 7 Days
Rs. 1,790.00or 3 X Rs.596.67 withRead moreTony Buzan
‘Age-proof Your Brain’, by multi-million copy bestselling author Tony Buzan, offers revolutionary new techniques to help you develop and maintain the agility of your mind. Packed with quick exercises, brain tools and fascinating facts, you can start to think quicker and remember things more easily in as little as 7 days.
Bestselling author Tony Buzan is back with a brilliant new book that offers simple and effective techniques to help you boost your memory and maximize your brain power in as little as a week. Full of fun and practical exercises, information bites and expert advice on nutrition and supplements, this book will change the way you think, forever!
- Improve memory and concentration
- Remember facts and figures with ease
- Understand concepts and think laterally
- Unlock the imagination
- Achieve more in less time
-
Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
Rs. 2,690.00or 3 X Rs.896.67 withAdd to cartGary Vaynerchuk
“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson
“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat
“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer
Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA
“If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”
In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
-
Now You’re Talking: Human Conversation from the Neanderthals to Artificial Intelligence
Rs. 3,390.00Original price was: Rs. 3,390.00.Rs. 2,690.00Current price is: Rs. 2,690.00.or 3 X Rs.896.67 withRead moreTrevor Cox
“The spectrum of sounds humans emit are not only the lifeblood of conversation—they are central to our sense of who we are and where we come from. In his book Now You’re Talking, acoustic engineer and BBC radio presenter Trevor Cox zooms in on the basic mechanics of our vocal abilities, broadly surveys the ways our speaking voices define and reflect identity, and asks what it means when this most human quality can be replicated by computers.” —Psychology Today
“A lucid look at the science behind human communication . . . The greatest takeaway from the book is the welcome thought that our best moments as human communicators are in ordinary conversations, ‘quotidian activity that allows knowledge about how to survive and thrive to be passed between us.’ There’s lots to ponder in Cox’s geekily entertaining exploration of how we acquire our voices and understand those of others.” —Kirkus Reviews
“A lively, intelligent and persuasive history of speech.” —Laura Freeman, The Times
“Illuminating . . . Cox knows how to make his subject sing.” —Sebastian Shakespeare, Daily Mail
“Cox proves an affable guide, and his sharp history will give casual science buffs a lot to talk about.” —Publishers Weekly
-
Grit: The Power of Passion and Perseverance
Rs. 2,990.00Original price was: Rs. 2,990.00.Rs. 2,490.00Current price is: Rs. 2,490.00.or 3 X Rs.830.00 withRead moreAngela Duckworth
- JP MORGAN’S BEST SUMMER READ OF 2016
- New York Times bestseller
- Goodreads Choice Award Nominee for Nonfiction (2016)
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).
“Grit delves into the personal ingredients of great success. It’s worth reading…the gist is that talent and skill are less valuable than effort.” —Andrew Ross Sorkin, The New York Times
“It really isn’t talent but practice—along with passion—that makes perfect, explains psychologist Duckworth in this illuminating book. Inspiration for non-geniuses everywhere.” —People
“[Have] no doubt: Grit is great. It’s a lucid, informative, and entertaining review of the research Angela has assiduously conducted over the past decade or so. The book also includes suggestions on how to develop grit, and how we can help support grit in others. There are few people who wouldn’t learn something from this book.” —Scientific American (blog)
“Duckworth is the researcher most associated with the study and popularization of grit. And yet what I like about her new book, Grit, is the way she is pulling away from the narrow, joyless intonations of that word, and pointing us beyond the way many schools are now teaching it…Most important, she notes that the quality of our longing matters. Gritty people are resilient and hard working, sure. But they also, she writes, know in a very, very deep way what it is they want.” —David Brooks, New York Times
“Offers invaluable lessons to business leaders, parents, recruiters, and almost anyone who wishes to have a roadmap to achieve greater levels of success.” —Forbes
-
HDFC Bank 2.0: From Dawn to Digital
Rs. 2,990.00Original price was: Rs. 2,990.00.Rs. 2,690.00Current price is: Rs. 2,690.00.or 3 X Rs.896.67 withRead moreTamal Bandyopadhyay
“Tamal combines his financial knowledge, eye for detail, and an excellent storytelling style to create a vivid portrait of India’s most valued bank and its path to the future.” –NANDAN NILEKANI, Co-founder and Chairman of Infosys and Founding Chairman of UIDAI
“Tamal has enthusiastically documented the epiphany that HDFC Bank’s leadership had in starting out on their digital journey. India is set for seismic changes to day-to-day banking over the next few years and banks who don’t commit to fully re-engineering their practice around becoming a technology company that delivers real-time, contextual banking experiences will wither on the vine. HDFC Bank has made a solid start on this journey, but the final chapter has not yet been written.” –BRETT KING, Founder, Moven and bestselling author of Bank 4.0
The seeds of change were sown in September 2014, when HDFC Bank MD Aditya Puri went to Silicon Valley to meet the brightest tech minds in the world. By the time he got back, he knew exactly what needed to be done.
It was time for a revolution. Instead of waiting to be disrupted by fintech companies, HDFC Bank went all out to disrupt itself, recasting its role and scope on a scale that has never been attempted before. In one of the biggest transformations ever undertaken in any business, HDFC Bank wants to become a platform facilitating a financial experience.
Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank.