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அதிக ஆற்றல்வாய்ந்த மனிதர்களின் 7 பழக்கங்கள் ( Athika Aatralvaayntha Manithargalin 7 Palakkangal ) The 7 Habits of Highly Effective People
Rs. 4,990.00
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ஸ்டீபன் ஆர். கவி

தமிழில்: நாகலட்சுமி சண்முகம்

தனிநபர் மாற்றத்திற்கான சக்தி மிக்க படிப்பினைகள் என, தனி மனித மேலாண்மைத் தத்துவங்களை விவரமாகத் தருகிறது. நான்கு பகுதிகளில் மேலாண்மைக் கருத்துகளைத் தெளிவாகக் கொடுத்துள்ளார் நூலாசிரியர் ஸ்டீபன் ஆர்.கவி. ஏழு பழக்கங்கள், தனி மனித வாழ்வையே வெற்றிகரமாக மாற்றியமைத்துவிடும் என்பதைப் பதிவு செய்கிறது. இதில், இவர் முதல் பழக்கமாக முன்வைப்பது, முன்யோசனையுடன் செயலாற்றுதல் என்பதை! பழக்கம் இரண்டு என இவர் குறிப்பிடுவது, முடிவை மனத்தில் வைத்துத் துவங்குதல் என்பதை! இதில் தனி மனித தலைமைத்துவம் குறித்த கொள்கைகள் இடம்பெற்றுள்ளன. அடுத்து மூன்றாவது பழக்கமாக, “முதலில் செய்ய வேண்டியவற்றை முதலில் செய்தல்’ என்பது. இதில் நிர்வாகம் குறித்தக் கருத்துகள் நிறைய உள்ளன.

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Twelve and a Half : Leveraging the Emotional Ingredients Necessary for Business Success
Rs. 2,590.00
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Gary Vaynerchuk

USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions.

We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation.

But how do we know when to balance patience with ambition? Humility with conviction?

Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

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மலையே நீங்கள்தாம்! / Malaiye Neegaltham! / The Mountain is You
Rs. 2,690.00
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பிரியானா வீஸ்ட்

தமிழில்: PSV குமாரசாமி

இது சுய நாசவேலை பற்றிய புத்தகம். நாம் ஏன் அதைச் செய்கிறோம், எப்போது செய்கிறோம், அதைச் செய்வதை எப்படி நிறுத்துவது- நன்மைக்காக. ஒன்றிணைந்த ஆனால் முரண்பட்ட தேவைகள் சுய-நாசகார நடத்தைகளை உருவாக்குகின்றன. அதனால்தான் மாற்றத்திற்கான முயற்சிகளை நாங்கள் எதிர்க்கிறோம், பெரும்பாலும் அவை முற்றிலும் பயனற்றவை என்று உணரும் வரை.

ஆனால் நமது மிகவும் தீங்கு விளைவிக்கும் பழக்கவழக்கங்களிலிருந்து முக்கியமான நுண்ணறிவைப் பிரித்தெடுப்பதன் மூலமும், நமது மூளை மற்றும் உடல்களை நன்கு புரிந்துகொள்வதன் மூலம் உணர்ச்சி நுண்ணறிவை உருவாக்குவதன் மூலமும், செல்லுலார் மட்டத்தில் கடந்த கால அனுபவங்களை வெளியிடுவதன் மூலமும், நமது மிக உயர்ந்த எதிர்கால மனிதர்களாக செயல்பட கற்றுக்கொள்வதன் மூலமும்.

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எனக்கும் ஒரு கனவு / I too Had A Dream
Rs. 2,690.00
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வர்கீஸ் குரியன்

இந்தியாவில் வெண்மைப் புரட்சிக்கு வித்திட்டவர், கூட்டுறவு பால் உற்பத்தியாளர்கள் ஒன்றியமான ‘அமுல்’ மூலம், லட்சக்கணக்கானோருக்கு வேலைவாய்ப்பை உருவாக்கியதுடன், தனிநபருக்குக் கிடைக்கும் பாலின் அளவை இருமடங்காக்கியவர் என்று பல்வேறு பெருமைகளுக்குச் சொந்தக்காரர் வர்கீஸ் குரியன். மேலாண்மையில் அவர் உருவாக்கிய வெற்றிச் சூத்திரங்கள் தலைமுறைகள் தாண்டித் தாக்கம் ஏற்படுத்தக்கூடியவை.

‘மேனேஜ்மெண்ட் குரு’ என்றே அவரைச் சொல்லலாம். தனியார் நிறுவனங்களுக்குச் சவால் விடும் வகையில், அரசின் கட்டுப்பாட்டில் கூட்டுறவுப் பால் பண்ணைத் தொழிலில் புரட்சி செய்தவர். தான் எதிர்கொண்ட சவால்கள், பெற்ற வெற்றிகள் என்று தனது வாழ்வின் முக்கியத் தருணங்களைப் பற்றி இந்நூலில் எழுதியிருக்கிறார். இளைஞர்களுக்கு உத்வேகமூட்டும் சுயசரிதை இது!

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விற்பனைத்துறையில் அதலபாதாளத்தில் இருந்து வெற்றிச் சிகரத்திற்கு என்னை நான் உயர்த்திக் கொண்டது எப்படி (vitpanai thuraiyil adhalapaadhalathil irundhu vetri shiharathitku ennai uyarthikondadhu eppadi)
Rs. 1,690.00
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ஃபிராங்க் பெட்ஜர்

தமிழில்: நாகலட்சுமி சண்முகம்

“நான் இதுவரை படித்தப் புத்தகங்களிலேயே விற்பனைத்திறம் பற்றி எழுதப்பட்டுள்ள மிகவும் உதவிகரமான, உங்களை அபாரமாக ஊக்குவிக்கக்கூடிய தலைசிறந்த புத்தகம் இதுதான்.” – டேல் கார்னகி, ‘நண்பர்களை வெற்றி கொள்வதும் மற்றவர்களைக் கவர்ந்திழுப்பதும் எப்படி‘ என்ற நூலின் ஆசிரியர்

“இப்புத்தகம் எனக்குச் செய்துள்ள உபகாரங்களை அளவிட முடியாது. வெற்றிகரமாகத் திகழ வேண்டும் என்று விரும்புகின்ற எவரொருவரும் படித்தாக வேண்டிய ஒரு புத்தகம் இது.” –நார்மன் வின்சென்ட் பீல், ‘நேர்மறைச் சிந்தனையின் வியத்தகு சக்தி‘ என்ற நூலின் ஆசிரியர்

இப்புத்தகம் உங்களுக்கு இவற்றைக் கற்றுக் கொடுக்கும்:

உற்சாகத்தின் சக்தியால் எவற்றையெல்லாம் சாதிக்கலாம்

பயத்தை எவ்வாறு வெற்றி கொள்வது

உங்களது பொருட்களை சந்தேகக் கண்ணோடு பார்க்கும் வாடிக்கையாளரை உத்வேகத்துடன் வாங்க வைப்பது எப்படி

வாடிக்கையாளர்களின் நம்பிக்கையை விரைவாகப் பெறுவது எப்படி

ஒரு விற்பனையைச் சுருக்கமாக முடிப்பது எப்படி
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Musk’s Liftoff Explorer Set
Original price was: Rs. 10,580.00.Current price is: Rs. 9,520.00.

Eric Berger, Walter Isaacson

Liftoff

“The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from the prologue to epilogue, the countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

“A colourful page-turner.” — WALTER ISAACSON, New York Times Book Review

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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அஷேரா ( Ashera )
Rs. 1,190.00
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சயந்தன்

அஷேரா ஒரு வாழ்வை விரித்துப் பரப்பிய கதைப்பிரதியல்ல. அது தெரிந்தெடுத்த மனிதர்களுடைய ஒன்றோடொன்று ஊடும் பாவியும், விலகி வெளியேறுவதுமான கதைகளின் தொகுப்பு. முன்னும் பின்னுமான காலமும் இங்கும் அங்குமான நிலங்களின் அலைவும் பிரதி முழுவதும் நிகழ்ந்துகொண்டிருக்கிறது. மனிதர்கள், பெண்ணுடனான காமத்தில் சுகித்திருக்கிறார்கள், அவளுடைய நேசத்தைப் புறந்தள்ளுகிறார்கள், கேலி செய்கிறார்கள், தாய்மையின் மடிச்சூட்டிற்காக ஏங்குகிறார்கள், குழந்தைகளை வெறுக்கிறார்கள், பிரியத்தை எதிர்கொள்ளத் திராணியற்று அதை அலட்சியமாக்கித் தப்பிக்கிறார்கள். யாருடையதோ காலடியில் வீழ்கிறார்கள். யாரையோ காலடியில் வீழச் செய்கிறார்கள், காட்டிக்கொடுக்கிறார்கள், அவமானப்படுத்துகிறார்கள், மன்னிப்பை இரக்கிறார்கள், துரோகமிழைக்கின்றார்கள், பிறழ்கிறார்கள்.

அப்போதெல்லாம் அமானுஷ்யமாக ஒரு துப்பாக்கி செவிக்கெட்டாத மாயச்சத்தத்துடன் சன்னங்களைத் துப்பிக்கொண்டிருந்தது. கந்தகம் காட்சியற்ற நெடியாகப் பரவிக்கொண்டிருந்தது.

நஞ்சு ஊறிய விதையிலிருந்து முளைத்த ஒரு பெரு விருட்சத்தின் பூவிலும், காயிலும், விழுதிலும், விறகிலும் விஷமேறியிருப்பதைப் போல, நம்முடைய நினைவிலும் கனவிலும் பரவியிருக்கும் சா ஓலத்திலிருந்து இலக்கியம் எப்படித் தன்னை விடுதலை செய்துவிட முடியும்?

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Revolutionary Visions Bundle: Zero to One and Elon Musk
Original price was: Rs. 11,180.00.Current price is: Rs. 10,130.00.

Peter Thiel, Walter Isaacson

Zero to One: Notes on Start-Ups, or How to Build the Future

‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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காதல் மொழிகள் ஐந்து Kadhal Mozhigal Ainthu ( The Five Love Languages Tamil )
Rs. 2,690.00
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கேரி சேப்மேன்

தமிழில்: நாகலட்சுமி சண்முகம்

காதலின் மொத்த வெளிப்பாடாகத் தெரியும் ஒரு விஷயம் உங்கள் கணவருக்கோ அல்லது மனைவிக்கோ அர்த்தமற்ற ஒன்றாகப் படலாம். இல்லறத்தில் ஈடுபட்டுள்ள இருவரும் ஒருவர் மற்றொருவரின் பிரத்யேகத் தேவைகளைப் புரிந்து கொள்ளக் கடைசியாக இப்புத்தகத்தின் மூலம் ஒரு வழி பிறந்துள்ளது. உங்கள் துணைவருக்குப் புரிந்த மொழியை நீங்கள் பேசக் கற்றுக் கொண்டு அவரிடம் பேசிப் பாருங்கள், உங்கள் காதல் வாழ்க்கையில் ஒரு புதிய வசந்தம் வீசத் துவங்குவதைக் கண்டு மெய்சிலிர்ப்பீர்கள்!

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உங்கள் படுக்கையை மடித்து வையுங்கள் (Make Your Bed)
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வில்லியம் எச் மெக்ராவன்
பி.எஸ்.வி.குமாரசாமி

2014 ஆம் ஆண்டு மே 17 அன்று, அமெரிக்கக் கடற்படையில் பணியாற்றி ஓய்வு பெற்ற அட்மிரல் வில்லியம் எச். மெக்ரேவன், டெக்சாஸ் பல்கலைக்கழக மாணவர்களின் பட்டமளிப்பு விழாவில் அவர்கள் முன் ஓர் உரை நிகழ்த்தினார். “இங்குத் தொடங்குவது உலகையே மாற்றும்” என்ற அப்பல்கலைக்கழகத்தின் குறிக்கோள் வாசகத்தை அடித்தளமாக வைத்து அவர் ஆற்றிய உரையில், தான் நேவி சீல் பயிற்சியின்போது கற்றுக் கொண்ட பத்துப் பாடங்களை மாணவர்களுடன் அவர் பகிர்ந்து கொண்டார். அப்பாடங்கள் தன்னுடைய பயிற்சியின்போதும், தன்னுடைய நீண்ட, சாகசமிக்கக் கடற்படைப் பணியின்போதும் தனக்கு உதவியதுபோல வாழ்க்கை முழுவதும் தனக்கு எப்படி உதவின என்பதையும் அவர் எடுத்துரைத்தார். தங்களை மாற்றிக் கொள்ளவும், அதன் மூலம் இந்த உலகை மாற்றவும் அப்பாடங்களை எவரொருவராலும் பயன்படுத்திக் கொள்ள முடியும் என்று கூறி அவர் அம்மாணவர்களுக்கு ஊக்கமளித்தார். காலம் கடந்து நிற்கின்ற ஆற்றல் கொண்ட இந்நூல், நடைமுறைக்கு ஏற்றப் பல அறிவுரைகளையும் ஊக்குவிப்பையும் கொண்டுள்ளது. வாழ்க்கையின் இருண்ட கணங்களில்கூட அதிக அளவில் சாதிப்பதற்கு இந்நூல் உங்களுக்கு உத்வேகமூட்டும் என்பது உறுதி.

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50 Economic Classics: Your shortcut to the Most Important ideas on Capitalism, Finance, and the Global Economy
Rs. 5,290.00
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Tom Butler-Bowdon

WINNER – SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018

Explore the ideas of some of the greatest thinkers in economics. Gain the insights and research of contemporary economists and commentators.

Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person’s guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith’s Wealth of Nations to Thomas Piketty’s bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts clarified and illuminated for all.
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ஆண்களின் பூர்வீகம் செவ்வாய் பெண்களின் பூர்வீகம் சுக்கிரன் (Aangalin Poorveeham Sevvai Pengalin Poorveeham Sukkiran)
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ஜான் கிரே

தமிழில்: நாகலட்சுமி சண்முகம்

இந்த புத்தகத்தில், ஆசிரியர் ஆண்களுக்கும் பெண்களுக்கும் இடையே உள்ள வேறுபாடுகளை அங்கீகரிப்பதன் மூலம் சிறப்பாக தொடர்புகொள்வதற்கு ஒரு தனித்துவமான, நடைமுறை மற்றும் நிரூபிக்கப்பட்ட வழியை வழங்குகிறார். மோதல்களை எவ்வாறு குறைப்பது என்பது குறித்த நடைமுறை ஆலோசனைகள், துணைவர்களின் நடத்தையை எவ்வாறு விளக்குவது மற்றும் புதிய உறவுகளை ஆக்கிரமிப்பதில் இருந்து உணர்ச்சிகரமான “கடந்த காலத்திலிருந்து குப்பைகளை” தடுக்கும் முறைகள் பற்றிய முக்கியமான தகவல்களுடன், இந்த புத்தகம் ஆழமான மற்றும் திருப்திகரமாக வளர விரும்பும் தம்பதிகளுக்கு ஒரு மதிப்புமிக்க கருவியாகும்.

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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
Rs. 3,490.00
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MJ DeMarco

INTERNATIONAL BEST-SELLER

Translated and Published Worldwide In Over 25 Languages

“In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
~ Amazon reader review

“If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
~ Amazon reader review

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Debt: The first 5000 years
Rs. 3,790.00
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David Graeber

Winner of the Bateson Book Prize

Winner of the Bread and Roses Award

“Written in a brash, engaging style, the book is also a philosophical inquiry into the nature of debt — where it came from and how it evolved.” —Thomas Meaney, The New York Times Book Review

“[A] groundbreaking study…opened up a vibrant and ongoing conversation about the evolution of our economic system by challenging conventional accounts of the origins of money and markets; relationships of credit and debt, he showed, preceded the development of coinage and cash.” —Astra Taylor, The New Yorker

“The book is more readable and entertaining than I can indicate… It is a meditation on debt, tribute, gifts, religion and the false history of money. Graeber is a scholarly researcher, an activist and a public intellectual. His field is the whole history of social and economic transactions.” —Peter Carey, The Observer

The groundbreaking international best-seller that turns everything you think about money, debt, and society on its head—from the “brilliant, deeply original political thinker” David Graeber (Rebecca Solnit, author of Men Explain Things to Me)

Before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era that we also first encounter a society divided into debtors and creditors—which lives on in full force to this day.

So says anthropologist David Graeber in a stunning reversal of conventional wisdom. He shows that arguments about debt and debt forgiveness have been at the center of political debates from Renaissance Italy to Imperial China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong.

We are still fighting these battles today.
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Before We Say Goodbye
Rs. 3,090.00
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Toshikazu Kawaguchi

The million-copy bestselling series

Toshikazu Kawaguchi’s poignant Before We Say Goodbye, translated from Japanese by Geoffrey Trousselot, explores the age-old question: what would you do if you could travel back in time? More importantly, who would you want to meet, maybe for one last time?

The regulars at the magical Cafe Funiculi Funicula are well acquainted with its famous legend and extraordinary, secret menu time travel offering. Many patrons have reunited with old flames, made amends with estranged families, and visited loved ones. But the journey is not without risks and there are rules to follow. Travellers must have visited the cafe previously and most importantly, must return to the present in the time it takes for their coffee to go cold.

In the tradition of Toshikazu Kawaguchi’s sensational, ‘Before the Coffee Gets Cold’ series, readers will once again be introduced to a new set of visitors:

The husband with something important left to say
The woman who couldn’t bid her dog farewell
The woman who couldn’t answer a proposal
The daughter who drove her father away . . .

In the hauntingly beautiful Before We Say Goodbye, Kawaguchi invites us to join his characters as they embark on a journey to revisit one crucial moment in time.

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The Wager: A Tale of Shipwreck, Mutiny and Murder
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THE INSTANT NEW YORK TIMES NO. 1 BESTSELLER

*LONGLISTED FOR THE 2023 BAILLIE GIFFORD PRIZE FOR NON-FICTION*

*SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2023*

‘The beauty of The Wager unfurls like a great sail… one of the finest nonfiction books I’ve ever read’ Guardian

‘The greatest sea story ever told’ Spectator

‘A cracking yarn… Grann’s taste for desperate predicaments finds its fullest expression here’ Observer

From the international bestselling author of KILLERS OF THE FLOWER MOON and THE LOST CITY OF Z, a mesmerising story of shipwreck, mutiny and murder, culminating in a court martial that reveals a shocking truth.

On 28th January 1742, a ramshackle vessel of patched-together wood and cloth washed up on the coast of Brazil. Inside were thirty emaciated men, barely alive, and they had an extraordinary tale to tell. They were survivors of His Majesty’s ship the Wager, a British vessel that had left England in 1740 on a secret mission during an imperial war with Spain. While chasing a Spanish treasure-filled galleon, the Wager was wrecked on a desolate island off the coast of Patagonia. The crew, marooned for months and facing starvation, built the flimsy craft and sailed for more than a hundred days, traversing 2,500 miles of storm-wracked seas. They were greeted as heroes.

Then, six months later, another, even more decrepit, craft landed on the coast of Chile. This boat contained just three castaways and they had a very different story to tell. The thirty sailors who landed in Brazil were not heroes – they were mutineers. The first group responded with counter-charges of their own, of a tyrannical and murderous captain and his henchmen. While stranded on the island the crew had fallen into anarchy, with warring factions fighting for dominion over the barren wilderness. As accusations of treachery and murder flew, the Admiralty convened a court martial to determine who was telling the truth. The stakes were life and death―for whomever the court found guilty could hang.

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You Are A Badass At Making Money: Master The Mindset Of Wealth
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Jen Sincero

“You Are a Badass at Making Money: Master the Mindset of Wealth” is a self-help book by Jen Sincero that provides practical advice for overcoming limiting beliefs and developing a mindset of abundance and wealth. The book includes tips for managing money, setting clear financial goals, and creating passive income streams, and combines personal anecdotes with insights from the field of positive psychology. It has been praised for its entertaining writing style and actionable advice, particularly by readers who want to improve their relationship with money and achieve greater financial freedom.

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Big Billion Bundle
Original price was: Rs. 10,980.00.Current price is: Rs. 9,880.00.

Duncan Clark, Walter Isaacson

Alibaba: The House that Jack Ma Built

In just 15 years, Jack Ma, a former English teacher, founded Alibaba and turned it into the world’s second-largest Internet company. With a groundbreaking $25 billion IPO in 2014, Alibaba has transformed China’s e-commerce landscape and made Jack Ma an icon of the country’s private sector. Author Duncan Clark, with unprecedented access and insider knowledge, presents a compelling narrative of Alibaba’s rise, Jack Ma’s drive, and the company’s impact on China’s economy. He also explores Alibaba’s international expansion, political and social context, and its role in shaping China’s economic landscape

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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The Missing Cryptoqueen: Hundreds of Countries, Billions of Dollars, One Lie
Original price was: Rs. 3,890.00.Current price is: Rs. 3,490.00.
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Jamie Bartlett

‘The largest financial scam ever’ – Fortune

‘The bizarre case of OneCoin illustrates how easily a classic scam could be reinvented for the digital age’ – Financial Times

‘The story of OneCoin stands out even among the outlandish capers of the cryptocurrency era’ – Wall Street Journal

In 2014 a brilliant Oxford graduate called Dr Ruja Ignatova promised to revolutionise money and make people rich in the process. The future, she said, belonged to cryptocurrencies such as Bitcoin. And the self-styled cryptoqueen vowed that she had invented the Bitcoin Killer. She launched OneCoin, an exciting new cryptocurrency that she promised would not only earn its investors untold fortunes, it would change the world. OneCoin swept the globe – becoming one of the fastest companies to make $1 billion in revenue.

By 2017, billions of dollars had been invested in OneCoin in hundreds of countries, from the USA to Pakistan, Hong Kong to Yemen, and the UK to Uganda. But by the end of the year Ruja Ignatova had disappeared, along with the money, and it slowly became clear that her revolutionary cryptocurrency was not all it seemed.

The Missing Cryptoqueen tells the unbelievable story of the rise, disappearance and fall of Dr Ruja Ignatova. It is a modern tale of intrigue, techno-hype and herd madness that reveals how OneCoin became the biggest scam of the 21st Century.

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மொசாட்: இஸ்ரேலிய இரகசியப் புலனாய்வு அமைப்பின் வீரதீர சாகசங்கள் (Mossad Tamil)
Rs. 4,290.00
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மைக்கேல் பார்-ஜோகர் & நிசிம் நிஷால்

தமிழில்: PSV குமாரசாமி

இஸ்ரேலின் இரகசியப் பாதுகாப்பு அமைப்பான ‘மொசாட்’தான் உலகிலேயே தலைசிறந்த புலனாய்வு அமைப்பு என்பது பெரும்பாலானோரால் ஏற்றுக் கொள்ளப்பட்டுள்ள ஓர் உண்மையாகும். அந்த அமைப்பின் அறுபதாண்டுகால வரலாற்றில், அந்த அமைப்பின் உறுப்பினர்கள் தங்கள் உயிர்களைப் பணயம் வைத்து மேற்கொண்ட, மிகவும் ஆபத்தான, நம்புதற்கரிய, மயிர்க்கூச்செறிய வைக்கின்ற பல்வேறு வகைப்பட்ட நடவடிக்கைகளை அப்படியே தத்ரூபமாக விவரிக்கின்ற இந்நூல், அவை தொடர்பாகத் திரைக்குப் பின்னால் நிகழ்ந்த சம்பவங்களையும் நம் கண்முன் கொண்டுவந்து நிறுத்துகிறது.

கொடூரமான நாஜி கொலைகாரன் அடால்ஃப் ஐக்மேனின் கடத்தலில் தொடங்கி, சமீபத்தில் நிகழ்ந்த முக்கிய ஈரானிய அணுசக்தி அறிவியலறிஞர்களின் களையெடுப்புவரை, இந்நூலில் விவரிக்கப்பட்டுள்ள, அசாத்தியமான உண்மைக் கதைகள், ஹாலிவுட் திரைப்படங்களில் சித்தரிக்கப்படுகின்ற அதிரடி சாகசக் கதைகளை விஞ்சி நிற்கின்றன. சர்வதேச உளவு, இரகசியப் புலனாய்வு, திரைமறைவுப் போர்கள் போன்றவை உங்களுக்குக் குதூகலமும் பிரமிப்பும் ஊட்டும் என்றால், இப்புத்தகம் உங்கள் மனத்தைக் கொள்ளை கொள்ளும் என்பது உறுதி.

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How to Be a Mathemagician
Rs. 2,390.00
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Aditi Singhal, Sudhir Singhal

Mathematics is an integral part of our life but many of us think of it only as a subject to be studied in school or college. In this book, Aditi and Sudhir Singhal, renowned maths educators, demystify mathematical principles and outline fascinating, fun and easy-to-learn techniques to excel in this field. Divided into two parts, How to Be a Mathemagician is a double-sided book that packs twice the punch, with one section containing tricks and delightful activities, and the other stimulating problem-solving steps to simplify calculations, quirky maths facts and much more. Meant for all age groups— students, teachers and parents alike — How to Be a Mathemagician will make you fall in love with the world of numbers.

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Influence: The Psychology of Persuasion (Expanded Edition)
Rs. 4,290.00
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Robert B. Cialdini

New York Times bestseller

“This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

“Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

“In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

“If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

“A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

“Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

“Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

“A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

“Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

“Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

“Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
— Daniel H. Pink, author of When, Drive, and To Sell Is Human

“Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide
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சஹீர் ( Zahir Tamil )
Rs. 2,390.00
or 3 X Rs.796.67 with

பாலோ கோயல்ஹோ

புகழ் பெற்ற ஒரு நூலாசிரியர், போர்முனைச் செய்திகளைச் சேகரிக்கின்ற ஒரு பத்திரிகையாளராக வேலை பார்த்து வரும் தன்னுடைய மனைவி திடீரென்று ஒரு நாள் எந்தச் சுவடுமின்றித் தன்னுடைய வாழ்க்கையிலிருந்து மாயமாய் மறைந்துவிடுவதைக் கண்டு அதிர்ச்சியடைகிறார். காலம் அவருக்கு அதிக வெற்றிகளையும் ஒரு புதிய காதலையும் கொண்டுவருகின்றபோதிலும், அவர் தொடர்ந்து குழப்பத்தில் இருக்கிறார், அதே நேரத்தில், அந்த மர்மத்தால் அவர் அதிகமாக ஆட்கொள்ளப்படுகிறார். ‘யாரேனும் அவளைக் கடத்திச் சென்றுவிட்டனரா? அவள் மிரட்டப்பட்டாளா? அல்லது, என்னுடனான மணவாழ்க்கையில் சலிப்பு ஏற்பட்டு அவள் தானாகவே எங்கோ போய்விட்டாளா?’

பாலோ கொயலோ, படிப்போரின் மனங்களை வசீகரித்துக் கட்டிப் போடும் விதத்தில் கதை சொல்வதற்கான தன்னுடைய ஆற்றலை வெளிப்படுத்துவதோடு மட்டுமல்லாமல், சாத்தியக்கூறுகள் நிறைந்த ஓர் உலகில் ஒரு மனிதனாக இருப்பது என்றால் என்ன என்பது குறித்தத் தன்னுடைய அசாதாரணமான, ஆழமான உள்நோக்கையும் நம்முடன் பகிர்ந்து கொள்கிறார்.

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Advertising at the Crossroads
Rs. 3,290.00
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John Philip Jones & Mary Baungartner Jones

The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.

In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?

Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain

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ஆடு ஜீவிதம் ( Aadu Jeevitham )
Rs. 2,290.00
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பென்யாமின்

தமிழில்: விலாசினி

2009 இன் கேரள சாகித்திய அகாதெமி விருதினை வென்ற நாவல்

நஜீபின் ஆசையெல்லாம் கல்ஃபில் வேலைப்பார்த்து வீட்டிற்குத் தேவையான பணம் அனுப்புவதுதான். இரக்கமற்ற, அபத்தமானத் தொடர் நிகழ்வுகளால் உந்தப்படும் நஜீபிற்கு சவுதி பாலைவனத்தின் நடுவில் ஆடுகளை மேய்க்கும் அடிமை வாழ்வு வாழ நேரிடுகிறது.

தனது கிராமத்தின் செழிப்பான பசுமையான நிலப்பரப்பின் நினைவுகளும் தன் அன்பான குடும்பத்தின் நினைவுகளும் ஆடுகளின் துணையில் மட்டுமே ஆறுதல் கொண்டிருக்கும் நஜீபைத் துன்புறுத்துகிறது. முடிவில், பாலைவனச் சிறையிலிருந்து தப்பிக்க இந்த இளைஞன் ஓர் ஆபத்தான திட்டத்தைத் தீட்டுகிறார்.

மலையாளத்தில் வெளியிடப்பட்டு வரவேற்பைப் பெற்ற ஆடு ஜீவிதம் சிறந்த விற்பனைப் பட்டியலில் இடம்பெற்ற நாவல். மலையாள இலக்கியத்தின் அற்புதமான புதிய எழுத்தாளர்களில் ஒருவரான பென்யாமின், நஜீபின் விசித்திரமானதும் அவலச்சுவை கொண்டதுமான பாலைவன வாழ்க்கையை நையாண்டியாகாவும் மென்மையாகவும் கூறி, தனிமை மற்றும் புறக்கணிப்பின் உலகளாவிய கதையாக இதை உருமாற்றுகிறார்.
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Getting Things Done: The Art of Stress-Free Productivity
Rs. 2,890.00
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David Allen

“A completely revised and updated edition of the blockbuster bestseller from ‘the personal productivity guru'”—Fast Company

“Getting Things Done offers help building the new mental skills needed in an age of multitasking and overload.”
—Sue Shellenbarger, The Wall Street Journal

Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.
Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come.

This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.

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The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers
Rs. 4,190.00
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Alex Banayan

THE #1 INTERNATIONAL BESTSELLER

FORBES #1 CAREER BOOK TO READ IN 2018

“Exhilarating and empowering . . . If you care about your success, you have to read The Third Door.”
—TONY ROBBINS, entrepreneur, New York Times bestselling author, philanthropist, and the nation’s #1 life and business strategist

“From redefining success with Steve Wozniak to staring death in the eyes with Jessica Alba, this book is packed with adventure, drama, and remarkable lessons the whole way through. Whether you‘re an executive or a recent college graduate, you’ll find inspiration and wisdom in The Third Door.”
—ARIANNA HUFFINGTON, founder of The Huffington Post and New York Times bestselling author of Thrive

“The Third Door is at once a spirited coming-of-age story and a hard-headed examination of what it takes to succeed at the highest levels. Alex Banayan has cracked the code of the world’s most successful people and shown he will soon join their ranks.”
—DANIEL H. PINK, New York Times bestselling author of When, Drive, and A Whole New Mind

“An emotional roller coaster . . . I laughed. I cried. I was on the edge of my seat the whole time . . . Once every few decades a book comes along that defines a generation. The Third Door is it.”
—ELIANA MURILLO, head of multicultural marketing at Google

“A treasure chest of wisdom . . . knowledge that can be used by anyone, anywhere, who wants to take their journey further . . . Banayan has become one of the most equipped guides to help you climb higher mountains in your life.”
—SHAWN ACHOR, New York Times bestselling author of The Happiness Advantage and Big Potential

“Unlike any business book I’ve read. The Third Door is a thrill ride of hope, joy, ambition, and self-discovery. I cheered out loud, and at different points, tears trickled down my face . . . The Third Door motivated me turn up the volume in my life . . . A triumph.”
—MAYA WATSON BANKS, director of marketing at Netflix

“A cinematic story full of drama, betrayal, and heartbreak. The Third Door takes you on a narrative adventure packed with life-changing lessons. Once you start reading, you can’t stop.”
—JONAH BERGER, New York Times bestselling author of Contagious: Why Things Catch On

“Powerful . . . One of the best books of the year . . . After reading The Third Door, an uncontrollable shift happened in my life—I started to see the challenges in front of me as fun. This book not only gave me new tools to achieve my goals, but it also showed me how exciting it can be to tackle seemingly impossible obstacles. If you want to take your life to the next level, you have to read The Third Door.”
—MIKE POSNER, Grammy Award-nominated and multiplatinum musician

“Banayan’s heart is poured into every page of this book. The Third Door is not only a guide to how the world’s most remarkable pioneers succeeded, but it’s also a magnificent story of one boy’s journey to achieve his dream. The Third Door drips with passion and emotion—and it’s a must-read for anyone wanting to turn their vision into a reality.”
—ADAM BRAUN, New York Times nestselling author of The Promise of a Pencil

“A wild ride . . . Inspiring, hilarious, and insightful. Whenever you start to believe there’s no other way to solve your problem, let Alex Banayan inspire you to think bigger.”
—DAVID EAGLEMAN, New York Times bestselling author of Incognito, host of PBS’ The Brain, and adjunct professor at Stanford University

“As a Jewish mother, I don’t want my teenage kids to read this book and get any ideas about dropping out of school. However, as someone who has served as a senior diplomat, tech executive, and social innovation entrepreneur, I want to put it at the top of their reading list! The Third Door is required reading for anyone in today’s dynamic society who wants to learn success from the best.”
—SUZI LEVINE, United States Ambassador to Switzerland and Liechtenstein (Ret.)

“In just a few hours of reading this book, Alex Banayan taught how to meet billionaires, leapfrog my associates, and achieve my dreams in record time. I’ve never read anything quite like this! Whether you are an entrepreneur or trying to jumpstart your career, The Third Door will open up your world of possibilities.” —TIM SANDERS, New York Times bestselling author of Love is the Killer App

“My grandfather used to tell me: ‘If a problem has a solution, why worry?’ And it’s precisely that attitude of optimism and possibility that has so inspired me about Banayan’s The Third Door. He wasted little time worrying: ‘What if?’ He went for it. And that made all the difference.”
—JASON SILVA, Emmy-nominated host of National Geographic’s Brain Games

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The 6:20 Man
Original price was: Rs. 3,490.00.Current price is: Rs. 2,990.00.
or 3 X Rs.996.67 with

David Baldacci

“A complex, high-powered thriller that will keep the reader guessing . . . This is a winner from a pro.”―Kirkus, Starred Review

“Corporate conspiracies, corruption, and murder—all come together in one of thriller fans’ most anticipated books of the summer . . . Baldacci’s experience in this genre truly shines as he builds complex layers of riveting twists and turns to keep you on the edge of your seat!”―Reader’s Digest

A cryptic murder pulls a former soldier turned financial analyst deep into the corruption and menace that prowl beneath the opulent world of finance, in this #1 New York Times bestselling thriller from David Baldacci.

Every day without fail, Travis Devine puts on a cheap suit, grabs his faux-leather briefcase, and boards the 6:20 commuter train to Manhattan, where he works as an entry-level analyst at the city’s most prestigious investment firm. In the mornings, he gazes out the train window at the lavish homes of the uberwealthy, dreaming about joining their ranks. In the evenings, he listens to the fiscal news on his phone, already preparing for the next grueling day in the cutthroat realm of finance. Then one morning Devine’s tedious routine is shattered by an anonymous email: She is dead.

Sara Ewes, Devine’s coworker and former girlfriend, has been found hanging in a storage room of his office building—presumably a suicide, at least for now—prompting the NYPD to come calling on him. If that wasn’t enough, before the day is out, Devine receives another ominous visit, a confrontation that threatens to dredge up grim secrets from his past in the army unless he participates in a clandestine investigation into his firm. This treacherous role will take him from the impossibly glittering lives he once saw only through a train window, to the darkest corners of the country’s economic halls of power . . . where something rotten lurks. And apart from this high-stakes conspiracy, there’s a killer out there with their own agenda, and Devine is the bull’s-eye.

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The Catalyst: How to Change Anyone’s Mind
Rs. 2,990.00
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Jonah Berger

From the author of New York Times bestsellers Contagious and Invisible Influence, comes a revolutionary approach to changing anyone’s mind

“I am grateful to be one of the many who have learned from this master teacher.”
––Jim Collins, author of Good to Great, coauthor of Built to Last

“An essential read for anyone in the business of change.”
—Daniel Pink, author of To Sell Is Human

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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People Tools- 54 Strategies For Building Relationships, Creating Joy, and Embracing Prosperity
Rs. 2,290.00
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Alan C Fox

Unlock the secret to success and happiness: getting along well with others. People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity provides practical and easy-to-understand techniques for a better, happier life. From self-confidence to communication skills to conflict resolution, each “People Tool” offers straightforward strategies for positive results. With insightful stories and relatable anecdotes, this sourcebook will change your life with its advice.

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இடக்கை / Idakkai
Original price was: Rs. 2,490.00.Current price is: Rs. 2,290.00.
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எஸ்.ராமகிருஷ்ணன்

நீதி மறுக்கபட்ட மனிதனின் துயரக்குரலே இடக்கை. இந்நாவல் நீதி கிடைக்காத மனிதனின் துயர வாழ்வினைப் பேசுகிறது.

ஔரங்கசீப்பின் கடைசி நாட்களில் துவங்கி மத்திய இந்தியாவின் புனைவு வெளியில் சஞ்சரிக்கிறது இடக்கை.

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Determined: Life Without Free Will
Rs. 5,290.00
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Robert M Sapolsky

A NEW YORK TIMES BESTSELLER

‘Utterly fascinating … with mind-boggling implications’ FRANS DE WAAL

One of the world’s greatest scientists of human behaviour, the bestselling author of Behave, shows that free will does not exist – and challenges us to rethink the notions of choice, identity, responsibility, justice, morality and how we live together.

‘One of the best scientist-writers of our time’ OLIVER SACKS

‘Moving, absorbing, compassionate’ OLIVER BURKEMAN, Observer

Behind every thought, action and experience there lies a chain of biological and environmental causes, stretching back from the moment a neuron fires to the dawn of our species and beyond. Nowhere in this infinite sequence is there a place where free will could play a role.

Without free will, it makes no more sense to punish people for antisocial behaviour than it does to scold a car for breaking down. It is no one’s fault they are poor or overweight or unsuccessful, nor do people deserve praise for their talent or hard work; ‘grit’ is a myth. This mechanistic view of human behaviour challenges our most powerful instincts, but history suggests that we have already made great strides toward it: where once we saw demonic possession or cowardice, for example, now we diagnose illness or trauma and offer help.

Determined confronts us with our true nature: who and what we are is biology and nothing more. Disturbing and liberating in equal measure, it explores the far-reaching implications for society of accepting this reality. Monumentally difficult as it may be, the reward will be a far more just and humane world.

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First Things First: Coping with the ever-increasing demands of the workplace
Rs. 2,790.00
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Stephen R. Covey, A. Roger Merrill, and Rebecca R. Merrill

From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to prioritizing your personal and professional goals.

I’m getting more done in less time, but where are the rich relationships, the inner peace, the balance, the confidence that I’m doing what matters most and doing it well?

Does this nagging question haunt you, even when you feel you are being your most efficient? If so, First Things First can help you understand why we so often prioritize things that are unimportant to both our larger goals and our inner happiness. From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to building your work on the principles of effectiveness so that your life can spent cultivating genuine relationships, investing in pursuits you enjoy, and achieving balance in both your personal and professional lives.

In First Things First, Stephen M. R. Covey advocates categorizing tasks by urgency and importance so that you can focus on what actually needs to be done in the limited amount of time that you have. Using personal examples and insight from years of business experience, he argues for a new way of looking at your “to-do” list. Rather than offering you another clock, First Things First provides you with a compass, because where you’re headed is more important than how fast you’re going.

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Private Rogue
Original price was: Rs. 2,490.00.Current price is: Rs. 2,290.00.
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James Patterson and Adam Hamdy

‘Great action sequences . . . breathtaking twists and turns’ —Anthony Horowitz

Patterson knows where our deepest fears are buried… there’s no stopping his imagination. — NEW YORK TIMES BOOK REVIEW

In Afghanistan, a US Special Forces pilot is shot down during a covert mission.

In New York, a mother is forced to flee with her two young children.

A wealthy businessman approaches Jack Morgan, head of Private – the world’s largest investigation agency – with a desperate plea to track down his daughter and grandchildren, who have disappeared without a trace.

What at first seems to be a simple missing persons case soon escalates into something much more deadly, when Jack discovers the daughter is being pursued by highly trained operatives.

As Jack uncovers more of the woman’s backstory, the trail leads towards Afghanistan – where Jack’s career as a US Marine ended in catastrophe . . .

Jack will need to face the trauma of his past to save a family’s future.

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A Mind for Numbers: How to Excel at Math and Science
Rs. 4,290.00
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PhD Barbara Oakley

The companion book to Coursera’s wildly popular massive open online course “Learning How to Learn” Whether you are a student struggling to fulfil a math or Science requirement, or you are embarking on a career change that requires a new skill set, a mind for numbers offers the tools you need to get a better grasp of that intimidating material.

Engineering Professor Barbara Oakley knows first-hand how it feels to struggle with math. She flunked her way through high school math and Science courses, before enlisting in the army immediately after graduation. When she saw how her lack of mathematical and technical savvy severely limited her options—both to rise in the military and to explore other careers—she returned to school with a newfound determination to re-tool her brain to master the very subjects that had given her so much trouble throughout her entire life.

In a mind for numbers, Dr Oakley lets us in on the secrets to learning effectively—secrets that even dedicated and successful students wish they’d known earlier. Contrary to popular belief, math requires creative, as well as analytical, thinking. Most people think that there’s only one way to do a problem when in actuality, there are often a number of different solutions—you just need the creativity to see them.

For example, there are more than three hundred different known proofs of the Pythagorean theorem. In short, studying a problem in a laser-focused way until you reach a solution is not an effective way to learn. Rather, it involves taking the time to step away from a problem and allow the more relaxed and creative part of the brain to take over.

The learning strategies in this book apply not only to math and Science but to any subject in which we struggle. We all have what it takes to excel in areas that don’t seem to come naturally to us at first, and learning them does not have to be as painful as we might think.

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Switch: How to Change Things When Change is Hard
Original price was: Rs. 2,990.00.Current price is: Rs. 2,790.00.
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Dan Heath & Chip Heath

New York Times No. 1 Bestseller

“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

“Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time

“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”—Business Week

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus
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Crux Coffee Prosperity Duo: Coffee Can Investing And The Crux Bundle
Original price was: Rs. 5,980.00.Current price is: Rs. 5,690.00.

Saurabh Mukherjea, Rakshit Ranjan and Pranab Uniyal & Richard P. Rumelt

Coffee Can Investing

A must-read for India’s emerging huge numbers of middle and upper-middle income earners. — Avinash K. Dixit, Princeton University

Coffee Can Investingcuts through the clutter of the investment landscape in India to show that you don’t have to be a genius to consistently make money in the Indian market. — Latha Venkatesh, executive editor, CNBC-TV18

Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It’s always the same four or five instruments.

All they end up making is a measly 8 to 12 percent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.

What if there was another way? What if you could make not 10 not 15 but 20 percent compound annual growth rate (CAGR) on your investments? What if there was a way to grow your money four to five times whilst taking half the risk compared to the overall market?

Bestselling author of Gurus of Chaos and The Unusual Billionaires, Saurabh Mukherjea puts his money where his mouth is. Saurabh follows the Coffee Can approach to high-quality, low-risk investing.

His firm, Ambit Capital, is one the largest wealth managers in India which invests with this approach and delivers stupendous returns.

In Coffee Can Investing, Saurabh will show you how to go about low-risk investments that generate great returns.

The Crux

Financial Times, Best Business Books of 2022

“A bracingly direct guide about the pitfalls of strategy, based around a climbing metaphor.”―Financial Times

A revolutionary framework to turn any leader into a strategist – by the bestselling author of Good Strategy/Bad Strategy

The most important part of a leader’s job is to set in motion the actions today that will build a better future tomorrow – in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world’s leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist’s skill.

The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling – from Elon Musk’s decision-making to Netflix’s journey – Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

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21 Lessons for the 21st Century
Rs. 3,890.00
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Yuval Noah Harari

THE NUMBER ONE BESTSELLER**

In twenty-one bite-sized lessons, Yuval Noah Harari explores what it means to be human in an age of bewilderment. ’21 Lessons is, simply put, a crucial book’ Adam KayHow can we protect ourselves from nuclear war, ecological cataclysms and technological disruptions? What can we do about the epidemic of fake news or the threat of terrorism? What should we teach our children? Yuval Noah Harari takes us on a thrilling journey through today’s most urgent issues. The golden thread running through his exhilarating new book is the challenge of maintaining our collective and individual focus in the face of constant and disorienting change.Are we still capable of understanding the world we have created?’Fascinating… compelling… [Harari] has teed up a crucial global conversation about how to take on the problems of the 21st century’ Bill Gates, New York Times’Truly mind-expanding… Ultra-topical’ Guardian

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சின்னஞ்சிறு பழக்கங்கள் Sinnanjiru Palakkangal ( Atomic Habits )
Rs. 2,990.00
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ஜேம்ஸ் கிளியர்

தமிழில்: நாகலட்சுமி சண்முகம்

கடுகளவு மாற்றங்களை, கற்பனைக்கெட்டா விளைவுகள்.

நீங்கள் உங்கள் வாழ்க்கையை மாற்ற விரும்பினால் நீங்கள் பிரமாண்டமாக சிந்திக்க வேண்டும் என்று மக்கள் நினைக்கின்றனர். ஆனால் பழக்கங்களைப் பற்றி விரிவாக ஆய்வு செய்து அதில் உலகப் புகழ்பெற்ற நிபுணர்களில் ஒருவராகத் திகழ்கின்ற ஜேம்ஸ் கிளியர் அதற்கு வேறொரு வழியைக் கண்டுபிடித்துள்ளார். தினமும் காலையில் ஐந்து நிமிடங்கள் முன்னதாகவே எழுந்திருத்தல், ஒரு பதினைந்து நிமிடங்கள் மெதுவோட்டத்தில் ஈடுபடுதல், கூடுதலாக ஒரு பக்கம் படித்தல் போன்ற நூற்றுக்கணக்கான சிறிய தீர்மானங்களின் கூட்டு விளைவிலிருந்துதான் உண்மையான மாற்றம் வருகிறது என்று அவர் கூறுகிறார். இந்தக் கடுகளவு மாற்றங்கள் எப்படி உங்கள் வாழ்க்கையைப் பெரிதும் மாற்றக்கூடிய விளைவுகளாக உருவெடுக்கின்றன என்பதை ஜேம்ஸ் இப்புத்தகத்தில் தெளிவாக வெளிப்படுத்துகிறார்.

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The Lost Continent: Travels in Small-Town America
Original price was: Rs. 2,490.00.Current price is: Rs. 2,290.00.
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Bill Bryson

Funny as this wonderful book is, it is also a serious indictment of the American way of life and the direction in which it is going… he is genuinely shocked, as we are, by the statistics of affluence, poverty, crime and culture that he drops in hither and thither ― Irish Times

A very funny performance, littered with wonderful lines and memorable images ― Literary Review

Hilarious… he can be suave, sarcastic and very funny… not your typical travel writer ― Sunday Telegraph

lost to him because he had become a stranger in his own land. Bryson’s acclaimed first success, The Lost Continent is a classic of travel literature – hilariously, stomach-achingly, funny, yet tinged with heartache – and the book that first staked Bill Bryson’s claim as the most beloved writer of his generation.

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செல்வந்தர் ஆகுங்கள் நீங்கள் தூங்கும்போது
Rs. 2,390.00
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பென் ஸ்வீட்லாண்ட்

தமிழில்: என். ஜெயராமன், கே.ஆர். ஸ்ரீநிவாசன்

இப் புத்தகத்தை முடிக்கும் முன்னரே நீங்கள் இவற்றை நிச்சயம் தெரிந்து கொள்வீர்கள்:

யார் உங்களிடம் எதைச் சொல்லியிருந்தாலும், வாழ்க்கையில் உங்கள் உண்மையான இலக்குகளை எவ்வாறு அடையாளம் காண்பது.

உங்கள் சுய-ஆளுமை. உங்கள் உண்மையான ஆற்றல்கள், உங்களிடம் மறைந்திருக்கும் அளவற்ற திறமைகளுடன் எவ்வறு உங்களை இணைத்துக் கொள்வது.

நீங்கள் விரும்புவதைச் சாதிக்க மற்றவர்கள் உங்களுக்கு உதவி அளிக்க விருப்பத்துடன் முன்வர வழைக்கும் சத்தியம், ஆழமான தன்னம்பிக்கை, உத்வேகம் மற்றும் நல்லெண்ணங்களை எவ்வாறு உங்கள் மனதில் நிறைத்துக் கொள்வது

உங்கள் சொந்த வெற்றிகளைப் பறைசாற்றும் பிரகாசமான மனக் காட்சிகளை எவ்வாறு முழுமையாகத் தேர்ந்தெடுத்து உங்கள் மனதில் பதித்து தக்க வைத்துக் கொள்வது.
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Becoming
Rs. 4,290.00
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Michelle Obama

#1 NEW YORK TIMES BESTSELLER

OPRAH’S BOOK CLUB PICK

NAACP IMAGE AWARD WINNER

ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS

BRITISH BOOK AWARDS, NON-FICTION BOOK OF THE YEAR

THE SUNDAY TIMES, MEMOIR OF THE YEAR

BOOKS OF THE YEAR: THE TIMES, OBSERVER, GUARDIAN, EVENING STANDARD

Audie Award for Autobiography/Memoir (2020)

Los Angeles Times Book Prize Nominee for Current Interest (2018)

Goodreads Choice Award Nominee for Memoir & Autobiography (2018)

NAACP Image Award Nominee for Biography/Autobiography (2019)

An inspirational memoir that also rings true — Gaby Wood ― Daily Telegraph, Five Stars

Obama’s memoir is a genuine page-turner, full of intimacies and reflections. . . Allied to this candour is a steeliness of purpose. It is no exaggeration to say that every page of this book is, explicitly or otherwise, a reproach to Donald Trump, and a call-to-arms to those who would defeat the 45th President and all that he stands for — Matt D’Ancona ― Evening Standard

This is a rich, entertaining and candid memoir. And overall she’s a fun person to sit alongside as she tells you the story of her life, warts and all. . . it is as beautifully written as any piece of fiction, with a similar warm languid tone to Ann Patchett’s novel Commonwealth — Viv Groskop ― i, Five Stars

This revealing memoir offers new insights into her upbringing on the south side of Chicago and the highs and lows of life with Barack Obama. . . Becoming is a 400-page expansion of this essential doctrine [‘when they go low, we go high’], without compromising a refreshing level of honesty about what politics really did to her. I have read Barack Obama’s two books so far, and this is like inserting a missing piece of reality into the narrative of his dizzying journey — Afua Hirsch ― Guardian

I found myself lifting my jaw from my chest at the end of every other chapter, not because of any seedy insight into stories I’d always wondered about, but because, armed as I was with knowledge about her career, her mannerisms, and even her elbow-heavy dancing, this was not the Obama I thought I knew. She was more — Kuba Shand-Baptiste ― Independent

Inspiring. . . After 421 pages of Becoming, I closed the book hoping that one day she would use her formidable intelligence, humanity – and humour – to offer a more tangible vision for how America might fight the rising tides of polarisation and hate ― Financial Times

Open and engaging. . . Obama writes with candour about the good times and bad ― Daily Express

Of course, Becoming is Michelle Obama’s story, of how she moved from a girl on the South Side of Chicago to becoming one of the most powerful women in the world. But in the final pages of the book, Obama writes, “It’s all a process, steps along a path. Becoming requires equal parts patience and rigor.” Here, Obama is pushing us to reckon with our own becomings – to realise our own story and to have the power to tell it ― The Pool

She’s a woman we’ve all fallen in love with because she radiates joy and wisdom, and Becoming encapsulate this perfectly. It’s also deeply honest – reading it makes you feel as though she’s your close friend opening up to you ― Red Online
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Feel-Good Productivity : How to Achieve More of What Matters to You
Rs. 4,790.00
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Ali Abdaal

The Instant New York Times Bestseller

‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO

‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?

‘Will guide you to accomplish more than you ever dreamed of.’ Jay Shetty, author of Think Like a Monk and 8 Rules of Love

The secret to productivity isn’t discipline. It’s joy.

We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?

Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.

In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.

Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.

‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck

‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism

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The Curse of Bigness: How Corporate Giants Came to Rule the World
Rs. 2,890.00
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Tim Wu

Mr. Wu writes with elegance, conviction, knowledge – and certitude. ― Wall Street Journal

Short and sharp… an excellent primer for anyone who wants to understand why corporate wealth and power have grown so concentrated… and why that might be a problem for democracy. ― Financial Times

As Tim Wu argues in The Curse of Bigness, global economic concentration is now at levels unseen in more than a century – since the early days of industrial capitalism… Wu manages to make this brisk and impressively readable overview of the subject vivid and compelling. ― Washington Post

Tim Wu has pulled off an incredible feat – he’s written a short, compelling book on antitrust… Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies. ― Publishers Weekly

Sweeping in scope, The Curse of Bigness is probably the best popular account of the history of American antitrust law and policy. It captures the stakes in the battle for antitrust – and it cuts to the heart of one of the central questions of our time: can democracy survive? ― New Republic

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The Audacity of Hope: Thoughts on Reclaiming the American Dream
Rs. 3,490.00
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Barack Obama

#1 NEW YORK TIMES BESTSELLER

At a time when America’s standing in the world has sunk to unprecedented depths . . . his book aims at a missile of decency at the White House — Nicolas Shakespeare ― * Telegraph *

You can sense instinctively why Obama invites devotion — Peter Preston ― * Observer *

“In our lowdown, dispiriting era, Obama’s talent for proposing humane, sensible solutions with uplifting, elegant prose does fill one with hope.”—Michael Kazin, The Washington Post

Barack Obama’s lucid vision of America’s place in the world and call for a new kind of politics that builds upon our shared understandings as Americans, based on his years in the Senate.

In July 2004, four years before his presidency, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners’ minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Obama called “the audacity of hope.”

The Audacity of Hope is Barack Obama’s call for a different brand of politics—a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces—from the fear of losing to the perpetual need to raise money to the power of the media—that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment.

At the heart of this book is Barack Obama’s vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats—from terrorism to pandemic—that gather beyond our shores. And he grapples with the role that faith plays in a democracy—where it is vital and where it must never intrude. Underlying his stories is a vigorous search for connection: the foundation for a radically hopeful political consensus.

Only by returning to the principles that gave birth to our Constitution, Obama says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes—“waiting for Republicans and Democrats to catch up with them.”
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Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity
Rs. 5,390.00
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Simon Johnson & Daron Acemoglu

The bestselling co-author of Why Nations Fail and the bestselling co-author of 13 Bankers delivers a bold reinterpretation of economics and history that will fundamentally change how you see the world

A thousand years of history and contemporary evidence make one thing clear: progress depends on the choices we make about technology. New ways of organizing production and communication can either serve the narrow interests of an elite or become the foundation for widespread prosperity.

The wealth generated by technological improvements in agriculture during the European Middle Ages was captured by the nobility and used to build grand cathedrals, while peasants remained on the edge of starvation. The first hundred years of industrialization in England delivered stagnant incomes for working people. Throughout the world today, digital technologies and artificial intelligence undermine jobs and democracy through excessive automation, massive data collection, and intrusive surveillance.

It doesn’t have to be this way. Power and Progress demonstrates the path of technology was once—and may again—be brought under control. Cutting-edge technological advances can become empowering and democratizing tools, but not if all major decisions remain in the hands of a few hubristic tech leaders.

With their bold reinterpretation of economics and history, Daron Acemoglu and Simon Johnson fundamentally change how we see the world, providing the vision needed to redirect innovation so it again benefits most people.

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Make Epic Money
Rs. 2,490.00
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Ankur Warikoo

FROM THE BESTSELLING AUTHOR OF DO EPIC SHIT

In his third book, Make Epic Money, the author dives deep into the complex world of money to provide you with the ultimate personal finance blueprint. Drawing on a lifetime of experience of financial highs and lows, he shares everything he has learnt about money that he wishes someone had taught him when he was young.

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Her Space, Her Time: Women Who Decoded The Universe
Rs. 3,490.00
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Shohini Ghose

Inspiring stories of long-overlooked physicists and astronomers

Women physicists and astronomers from around the world have transformed science and society, but the critical roles they played in their fields are not always well-sung.

Her Space, Her Time: Women Who Decoded the Universe, authored by award-winning quantum physicist Shohini Ghose, brings together the stories of these remarkable women to celebrate their indelible scientific contributions.

In each chapter of the book, Ghose explores a scientific topic and explains how the women featured in that chapter revolutionized that area of physics and astronomy. In the chapter on time, we learn of Henrietta Leavitt and Margaret Burbidge, who helped discover the Big Bang and the cosmic calendar; in the chapter on space exploration, we learn of Anigaduwagi (Cherokee) aerospace scientist Mary Golda Ross, who helped make the Moon landings possible;

In the chapter on subatomic particles, we learn of Marietta Blau, Hertha Wambacher, and Bibha Chowdhuri, who contributed to the discovery of the building blocks of the universe, and, in doing so, played a crucial role in determining who gets to do physics today.

Engaging, accessible, and timely, this is a collective story of scientific innovation, inspirational leadership, and overcoming invisibility that will leave a lasting impression on any reader curious about the rule-breakers and trendsetters who illuminated our understanding of the universe.

“This book is truly for everyone, and I can’t overstate how much I enjoyed it.”
BBC Sky at Night Magazine

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மிர்தாதின் புத்தகம் ( The Book of Mirdad )
Rs. 2,090.00
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மிகெய்ல் நைமி

உலகில் கோடிக்கணக்கான புத்தகங்கள் உள்ளன. ஆனால், இன்றுள்ள எல்லாப் புத்தகங்களை விடவும் மேலோங்கி உயர்ந்து நிற்பது “மிர்தாதின் புத்தகம்!”

இதயத்தால் படிக்க வேண்டிய புத்தகமிது…
மிகுந்த தனிச்சிறப்புக் கொண்டது!

நீண்ட நெடிய காலத்திற்குப் பிறகு, மாபெரும் வகையில்

உருவாக்கப்பட்டுள்ள, மிகச் சிறந்த நூல் இது!

பல்லாயிரம் முறை படிக்க வேண்டிய

தகுதி படைத்த புத்தகம்!

நைமி, இந்த நூற்றாண்டின் மாபெரும் எழுத்தாளர்

மட்டுமல்லர். எல்லா நூற்றாண்டுகளிலும் இவரே

மாபெரும் எழுத்தாளர்!

நான் ஆயிரக்கணக்கான நூல்கள் படித்திருக்கிறேன்.

எதுவுமே இதற்கு ஈடாகாது!

ஒவ்வொரு வீட்டிலும் இருக்க வேண்டிய

விலை மதிக்க முடியாத புத்தகம் இது!
—– ஓஷோ

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I Know Why the Caged Bird Sings
Rs. 2,990.00
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Maya Angelou

“I Know Why the Caged Bird Sings liberates the reader into life simply because Maya Angelou confronts her own life with such a moving wonder, such a luminous dignity.”—James Baldwin

Maya Angelou’s debut memoir is a modern American classic beloved worldwide. Her life story is told in the documentary film And Still I Rise, as seen on PBS’s American Masters.

Here is a book as joyous and painful, as mysterious and memorable, as childhood itself. I Know Why the Caged Bird Sings captures the longing of lonely children, the brute insult of bigotry, and the wonder of words that can make the world right. Maya Angelou’s debut memoir is a modern American classic beloved worldwide.

Sent by their mother to live with their devout, self-sufficient grandmother in a small Southern town, Maya and her brother, Bailey, endure the ache of abandonment and the prejudice of the local “powhitetrash.” At eight years old and back at her mother’s side in St. Louis, Maya is attacked by a man many times her age—and has to live with the consequences for a lifetime. Years later, in San Francisco, Maya learns that love for herself, the kindness of others, her own strong spirit, and the ideas of great authors (“I met and fell in love with William Shakespeare”) will allow her to be free instead of imprisoned.

Poetic and powerful, I Know Why the Caged Bird Sings will touch hearts and change minds for as long as people read.

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What We Owe The Future
Rs. 3,490.00
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William MacAskill

An Instant New York Times Bestseller

“This book will change your sense of how grand the sweep of human history could be, where you fit into it, and how much you could do to change it for the better. It’s as simple, and as ambitious, as that.”
—Ezra Klein

The challenges we face are enormous. But we can still secure a positive future for our planet, and for everyone on it.

The fate of the world is in our hands. Humanity’s written history spans only five thousand years. Our yet-unwritten future could last for millions more — or it could end tomorrow. Astonishing numbers of people could lead lives of great happiness or unimaginable suffering, or never live at all, depending on what we choose to do today.

In What We Owe The Future, philosopher William MacAskill argues for long-termism, the idea that positively influencing the distant future is a key moral priority of our time. From this perspective, it’s not enough to reverse climate change or avert the next pandemic. We must ensure that civilization would rebound if it collapsed; counter the end of moral progress; and prepare for a planet where the smartest beings are digital, not human.

If we make wise choices today, our grandchildren’s grandchildren will thrive, knowing we did everything we could to give them a world full of justice, hope and beauty.

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ReWork: Change the Way You Work Forever
Rs. 3,890.00
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Jason Fried & David Heinemeier Hansson

Goodreads Choice Award Nominee for Nonfiction (2010)

This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.—Seth Godin

37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian

“House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is ‘the book for you,’ a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that’s what!”
—Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. This is a must read for every entrepreneur.”
—Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

“The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”
–-William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK

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Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Rs. 2,890.00
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Donald Miller

‘Business Made Simple helped me grow my private practice into a thriving group practice in 3 months.’ –Carole Cullen, My Therapist, Inc.

‘Donald Miller’s Business Made Simple videos have ensured that I get a quick dose of smart, creative business advice every morning–no searching, no effort, just there and ready for me to consume!’ –Chrissy Wozniak, The Uncommon Ground Inc.

‘Business Made Simple starts my day with an idea that makes me money, saves me money, or helps me make better business decisions.’ –Grant Karst, BlueSky Financial Planning

‘The best part of waking up is not Folgers in my cup, it’s the simple tip from Donald Miller that grows my small business.’ –Lee Baker, uScore Soccer

‘Starting my day with Business Made Simple motivates me to be the best co-worker, leader, and performer I can be.’ –Deb Vigotsky, Hanover Insurance GroupInstagram and Twitter

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பங்குச்சந்தை அடிப்படைகள் (அள்ள அள்ளப் பணம் – 1) ( Pangusanthai: Adippadaikal )
Rs. 2,090.00
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சோம. வள்ளியப்பன்

பங்குச்சந்தை (ஷேர் மார்க்கெட்) என்றால் என்ன, பங்குச்சந்தை எப்படி இயங்குகிறது? பங்குச்சந்தை வர்த்தகம் செய்பவர்கள் பேசிக்கொள்ளும் மொழி என்ன? அவர்கள் பயன்படுத்தும் சொற்றொடர்களுக்கு என்ன பொருள்? எங்கெல்லாம் தவறு செய்ய முடியும்? எதைச் செய்தால் ரிஸ்க் அதிகம்? அதைச் செய்யாமல் தப்பிப்பது எப்படி? எங்கெல்லாம் கவனமாக இருக்க வேண்டும்? யாரிடம் ஆலோசனை பெறலாம்? யாரிடம் ஆலோசனை கேட்கக் கூடாது? எங்கெல்லாம் பணம் செய்ய முடியும்? எப்படியெல்லாம் பணத்தைப் பெருக்கமுடியும்?

இப்படியொரு முக்கியமான விஷயம் பற்றித் தமிழில் வெளிவரும் முழுமையான முதல் நூல் இது. பங்குச்சந்தை பற்றிய அத்தனை அடிப்படை விஷயங்களையும் சின்னச் சின்ன
உதாரணங்களோடு எடுத்துச் சொல்லியிருக்கிறார் பங்குச் சந்தை நிபுணர் சோம. வள்ளியப்பன். பங்குச்சந்தையில் நுழைந்து, அடிபடாமல் நிறைய சம்பாதிக்க வேண்டும் என்று நினைக்கிறவர்களின் கையில் அவசியம் இந்தப் புத்தகம் இருந்தாக வேண்டும்.

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Make It Stick : The Science Of Successful Learning
Rs. 3,490.00
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Peter C. Brown & Henry L. Roediger III And Mark A. McDaniel

A highly engaging and accessible text that neatly provides the reader with both a thorough grounding in the empirical and theoretical work on durable learning, while also offering specific, actionable recommendations for immediate implementation. — Kathryn E. Frazier ― Currents in Teaching and Learning

To most of us, learning something “the hard way” implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.

Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.

Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning comes from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another.

Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

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Da Vinci Code: (Robert Langdon Book 2)
Rs. 2,790.00
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Dan Brown

#1 WORLDWIDE BESTSELLER

“Blockbuster perfection…. A gleefully erudite suspense novel.” —The New York Times

“A pulse-quickening, brain-teasing adventure.” —People

While in Paris, Harvard symbologist Robert Langdon is awakened by a phone call in the dead of the night. The elderly curator of the Louvre has been murdered inside the museum, his body covered in baffling symbols.

As Langdon and gifted French cryptologist Sophie Neveu sort through the bizarre riddles, they are stunned to discover a trail of clues hidden in the works of Leonardo da Vinci—clues visible for all to see and yet ingeniously disguised by the painter.

Even more startling, the late curator was involved in the Priory of Sion—a secret society whose members included Sir Isaac Newton, Victor Hugo, and Da Vinci—and he guarded a breathtaking historical secret. Unless Langdon and Neveu can decipher the labyrinthine puzzle—while avoiding the faceless adversary who shadows their every move—the explosive, ancient truth will be lost forever.
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[Rare] அடுப்பு முதல் அணு உலை வரை / From the Bonfire to the Reactor / Aduppu Mudhal Anu Ulai Varai
Rs. 1,800.00
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அலெக்ஸி கிரைலோவ்

தமிழில்: நா. தர்மராஜன்

“அடுப்பு முதல் அணு உலை வரை” ஒரு தூசி நிறைந்த வரலாற்று புத்தகம் அல்ல, ஆனால் ஒரு வெடிக்கும் கேம்ப்ஃபயர் கதை! இது ஒளிரும் தீப்பிழம்புகளிலிருந்து ஒளிரும் அணு கருக்கள் வரை உங்களை வழிநடத்துகிறது, இது மனிதர்கள் காலப்போக்கில் ஆற்றலை எவ்வாறு கட்டுப்படுத்துகிறார்கள் என்பதைக் காட்டுகிறது. காற்றால் சக்கரங்கள் சுழல்கின்றன, நீராவி இயந்திரங்கள் பேரரசுகளை இயக்குகின்றன, அணுக்கள் ஒளி நகரங்களாகப் பிரிகின்றன என்பதை கற்பனை செய்து பாருங்கள். இது இயந்திரங்கள் ஒலிப்பது மட்டுமல்ல, ஒவ்வொரு ஆற்றல் பாய்ச்சலுடனும் முழு சமூகமும் மாறுகிறது. அறிவியல், வரலாறு மற்றும் தனிப்பட்ட கதைகளின் இந்த கலவையானது உங்கள் ஆர்வத்தைத் தூண்டிவிடுகிறது, இது நம்மிடம் உள்ள சக்தியையும் அது உருவாக்கக்கூடிய எதிர்காலத்தையும் சிந்திக்க வைக்கிறது. அற்புதமான மற்றும் வியக்கத்தக்க வசதியாக இருக்கும் ஒரு பயணத்திற்கு தயாராகுங்கள்!

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How To Grow Your Small Business : A 6-Step Plan To Help Your Business Take Off
Rs. 2,890.00
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Donald Miller

NEW YORK TIMES BESTSELLING AUTHOR

Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, the author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy-to-implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.

Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.

Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.
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Emotional Intelligence: Why It Can Matter More Than IQ
Rs. 2,890.00
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Daniel Goleman

“A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”—USA Today

“Good news to the employee looking for advancement [and] a wake-up call to organizations and corporations.”—The Christian Science Monitor

‘A well-written and pratical guide to emotions, perfectly pitched in tone and scope’ — Finacial Times

‘An impressive arguement that excellence is more than IQ’ — Daily Mail

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Tata’s Wealth Odyssey Bundle
Original price was: Rs. 4,980.00.Current price is: Rs. 4,500.00.

R. M. Lala, S. Ramadorai

Embark on a captivating journey through the remarkable history of the Tata Group, one of India’s most iconic conglomerates.

With ‘The Creation of Wealth: The Tatas from the 19th to the 21st Century,’ you’ll delve into the group’s profound legacy, dating back to the 19th century, and witness its evolution into a global powerhouse. ‘The TCS Story and Beyond’ shines a spotlight on Tata Consultancy Services, a crown jewel of the Tata empire, showcasing its extraordinary growth and influence in the IT world.

The Creation of Wealth

Appearing for the first time in this edition is the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. The Creation of Wealth is R.M. Lala’s best-selling account of how the Tatas have been at the forefront in the making of the Indian nation “not just by their phenomenal achievements as industrialists and entrepreneurs but also by their signal contributions in areas like factory reforms, labor and social welfare, medical research, higher education, culture and arts, and rural development.

The TCS Story and Beyond

In 2003, Tata Consultancy Services set itself a mission, ‘Top Ten by 2010’. In 2009, a year ahead of schedule, TCS made good on that promise. In fourteen years, the company had transformed itself from the 155 million dollar operation that S. Ramadorai inherited as CEO in 1996.

Today it is one of the world’s largest IT software and services companies with more than 240,000 people working in forty-two countries and annual revenues of over 10 billion dollars. The TCS story is one of modern India’s great success stories. In this fascinating book, S. Ramadorai, one of the country’s most respected business leaders, recounts the steps to that extraordinary success and outlines a vision for the future where the quality initiatives he undertook can be applied to a larger national framework.

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